luke kintigh

  • The Antidote to Ad Blocking? Two Words: User Experience

    Can we A/B test all three shades of blue of the ‘learn more’ button? Will the thumbnail of the stylish hipster millennial work better than the young Gen Z female listening to music? As digital marketers, we lay awake at 3 a.m. with these questions on our mind. While marketers can get painfully obsessed about call-to-action buttons and copy variations, what do consumers think o ...

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