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Published 1 min ago 3 Converting the Cost of A Super Bowl Ad With Intel iQ Data Super Bowl 50 signified a shot at the ultimate trophy in pro football for NFL fans and players. For brands, the big game embodied a chance to win over millions with a captivating 30-second television spot. The Super Bowl’s giant stage doesn’t come cheap.
Can we A/B test all three shades of blue of the ‘learn more’ button? Will the thumbnail of the stylish hipster millennial work better than the young Gen Z female listening to music? As digital marketers, we lay awake at 3 a.m. with these questions on our mind. While marketers can get painfully obsessed about call-to-action buttons and copy variations, what do consumers think o ...