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It’s Mark Zuckerberg’s world and we’re just living in it! With 1.75 billion active monthly users, Facebook has led the biggest communication shift of our lifetimes. And it just continues to grow. It is due to that size and influence that Facebook can single-handedly pick and choose the “next big thing” and make it so.
Have you ever wondered how much it costs to create a corporate video? Have you ever been asked to come up with a budget for a video and found yourself blindsided or downright confused by the varied quotes you get? I’m not surprised. (And I’ve spent my career making these videos.) How much does a corporate video cost? Well, it depends.
I’m mindful that in any conversation about virtual reality (VR) and 360 video, there is always a range of knowledge, experience and understanding, and thus it must begin with a definition. “Talking about virtual reality is like dancing about architecture.” – Chris Milk. Virtual Reality vs 360 Video VR is a computer-generated, simulated, interactive environment in which ...
Last week I played a game of golf. It was a beautiful sunny day. The palm trees swayed in the breeze as I teed off from the first hole, nestled between a small mountain and the ocean. Where was I? The boardroom of the Lush Digital offices! Well, occasionally it’s our boardroom — our production team continually clears it out to indulge our “work” and “research” in virtual reality (VR).
It has become more and more obvious to me that traditional media strategies miss out on how powerful true branded content can be when it is designed to create an emotional connection first and provide information and awareness second. Done the right way, the result is brand loyalty. To explain this, I have a case study of two videos you may have seen lately.