lydia jorden

  • Holiday optimization tips for remaining competitive in the SERP

    During the holidays, we often let a fair part of ourselves go: diet, exercise, budgets and more. But for local search engine optimization (SEO) professionals, there is something very impactful that can get away from us little by little, until it is completely out of control: Rankings. During the holiday season, we sometimes neglect a variety of strategies that help our busi ...

    Search Engine Landin SEO- 9 readers -
  • Local SEO now has an organic ROI tracking method

    The ability to track digital efforts to in-store visits can be the single most difficult challenge a local business conquers. Since the beginning of time (local search time), marketers have been working to find opportunities to understand how digital efforts drive in-store visits. The challenge we marketers face is that if we are not paying for advertising, it is difficult t ...

    Marketing Landin SEO- 11 readers -
  • Local SEO now has an organic ROI tracking method

    The ability to track digital efforts to in-store visits can be the single most difficult challenge a local business conquers. Since the beginning of time (local search time), marketers have been working to find opportunities to understand how digital efforts drive in-store visits. The challenge we marketers face is that if we are not paying for advertising, it is difficult t ...

    Search Engine Landin SEO- 11 readers -
  • Digitizing traditional marketing methods to compete in local search

    For local brands and companies, it can be hard to initially bridge the gap between traditional and digital marketing. Many local companies, even very successful ones, see more value in traditional marketing methods than inbound digital engagement. Recently, we’ve seen brands increase local search performance by digitizing traditional marketing methods, translating offline to online marketing.

    Search Engine Landin SEO- 13 readers -
  • Using popular culture to drive local positioning

    Pokémon Go, the hit new augmented reality game for mobile, has increased foot traffic to specific businesses substantially. Individuals playing this game are tempted into specific areas called PokéStops to collect free items to use in the game. If a business is within range of a PokéStop (which is currently out of a business’s control), it has an immense opportunity to captu ...

    Marketing Land- 11 readers -
  • Using popular culture to drive local positioning

    Pokémon Go, the hit new augmented reality game for mobile, has increased foot traffic to specific businesses substantially. Individuals playing this game are tempted into specific areas called PokéStops to collect free items to use in the game. If a business is within range of a PokéStop (which is currently out of a business’s control), it has an immense opportunity to captu ...

    Search Engine Landin SEO- 11 readers -
  • 4 reasons the world would end at the demise of local SEO

    Nuclear meltdowns, an earthbound asteroid, perhaps the rise of Donald Trump or Hillary Clinton as president (depending on your political views) — all might lead to the end of the world. Though the demise of local search might not necessarily rank among those aforementioned disaster scenarios, it certainly does take brainpower to remember life before local and imagine how the ...

    Marketing Landin SEO- 17 readers -
  • 4 reasons the world would end at the demise of local SEO

    Nuclear meltdowns, an earthbound asteroid, perhaps the rise of Donald Trump or Hillary Clinton as president (depending on your political views) — all might lead to the end of the world. Though the demise of local search might not necessarily rank among those aforementioned disaster scenarios, it certainly does take brainpower to remember life before local and imagine how the ...

    Search Engine Landin SEO- 11 readers -
  • What your boss actually wants from your local search reports

    Local SEO is a critical part of an overall digital marketing strategy, but relaying its importance through weekly, monthly or bi-annual reports to your boss or clients is a challenge. People’s eyes tend to glaze over, especially if they’re looking at the same metrics every month. It’s easy to succumb to “Broken Record Syndrome” when local search reports cover the same territ ...

    Marketing Land- 12 readers -
  • What your boss actually wants from your local search reports

    Local SEO is a critical part of an overall digital marketing strategy, but relaying its importance through weekly, monthly or bi-annual reports to your boss or clients is a challenge. People’s eyes tend to glaze over, especially if they’re looking at the same metrics every month. It’s easy to succumb to “Broken Record Syndrome” when local search reports cover the same territ ...

    Search Engine Land- 8 readers -
  • 4 effective local positioning strategies you’re overlooking

    As SEOs, we know having the right content, in the right place, at the right time, can work to elevate search positioning and increase a local business’s conversions. After all, getting in front of your customers when, where and how they want to interact with your brand is a leading concept behind inbound marketing.

    Marketing Land- 18 readers -
  • 4 effective local positioning strategies you’re overlooking

    As SEOs, we know having the right content, in the right place, at the right time, can work to elevate search positioning and increase a local business’s conversions. After all, getting in front of your customers when, where and how they want to interact with your brand is a leading concept behind inbound marketing.

    Search Engine Landin SEO EMail- 6 readers -
  • Leveraging social media for local SEO

    The challenge in an integrated search and social strategy is leveraging popular social platforms to increase website positioning on search engines. Using social media to promote local brand awareness is critical when working to be the leader among competitors in the digital landscape. You want to make sure your brand (or the brand you manage as an SEO) is regularly utilizing ...

    Marketing Landin Social SEO- 16 readers -
  • Leveraging social media for local SEO

    The challenge in an integrated search and social strategy is leveraging popular social platforms to increase website positioning on search engines. Using social media to promote local brand awareness is critical when working to be the leader among competitors in the digital landscape. You want to make sure your brand (or the brand you manage as an SEO) is regularly utilizing ...

    Search Engine Landin Social SEO- 16 readers -
  • Prioritizing Local Search Profile Listings: 2 Methods

    Undertaking local listing management can be a daunting task. We all understand the importance of standard local listing management: update your local listing profile on a variety of websites to ensure visibility in the world of local search. Simple enough. The challenge arises when determining where to focus your local listing management efforts.

    Marketing Land- 16 readers -
  • Prioritizing Local Search Profile Listings: 2 Methods

    Undertaking local listing management can be a daunting task. We all understand the importance of standard local listing management: update your local listing profile on a variety of websites to ensure visibility in the world of local search. Simple enough. The challenge arises when determining where to focus your local listing management efforts.

    Search Engine Landin SEO Google- 15 readers -