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When you use your own website every day, it can be hard to notice anything wrong with it. It looks just the way you wanted it to and nothing seems out of place, so why would you need to make any changes? Because, just like your living room, your website collects dust and starts to look less than appealing over time.
What if the back end of your business website knew who your customers were, and automatically made decisions about how to classify them based on their activity on your website? This week held Inbound 2014, HubSpot's annual inbound marketing conference. It always comes with product announcements for HubSpot users, and this year was pretty exciting.