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Let’s just say what everyone is thinking but doesn’t admit – doing optimizations in big build AdWords accounts is a huge pain. Making sure things are implemented both efficiently and consistently across all campaign categories and checking that every little nook and cranny is covered can lead PPC marketers to slam their heads against their keyboard.
PPC agency life can be hectic – bouncing from tasks, meetings, phone calls, training, blog-reading. Within a given week, I can average 4-7 meetings per day. Sometimes it’s amazing that we can balance getting all of our tactical work done when comparing the time we spend living in conference rooms or enduring hour-long conference calls.
A crucial part of running successful PPC campaigns is knowing who you want to get your ads in front of (and then of course, persuading them to convert!). Remarketing List for Search Ads (RLSA) campaigns allow you to layer rich audience data on top of keyword search intent to get the biggest (and smartest) bang for your buck.
Scripts are scary – well, at least they seem scary if you aren’t a programmer or don’t know how to write in Javacript. But don’t let them stop you dead in your tracks. Even if you’re just beginning to dip your toes into the waters, there are some fantastic free AdWords scripts out there that any account manager can copy/paste, tweak slightly, and start using in their accounts ...
It’s that time of year again. You’re pulling out your colorful shorts and lighter sweaters. You’re looking at your disaster of a pantry and asking yourself if you should impulsively buy that labeler. Your junk drawer has hit the point where it’s starting to give you an eye twitch every time you open it.