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If you’re an adrenaline junkie, safety probably isn’t your first thought. It certainly is your wife’s or mother’s first thought. You know she’ll nag you incessantly with questions about safety and insurance. Insurance should be a no-brainer if you own any sort of auto vehicle, but especially more so for the extreme ones like motorcycles or ATVs.
This month, the Boosters will head out to the Big Apple for one of our favorite events, LeadsCon. From August 24-26, we’ll be exhibiting at the performance marketing convention held in the New York Hilton Midtown. LeadsCon is the definitive conference for vertical media, online lead generation and direct response marketing.
Take a look at the two ads below, both for the same car dealership. They both have the same headline and URL, but one significantly surpassed the other in terms of clicks. Can you guess which one took the prize? The winner here is ad #2. Penned by Boost Media writer “Gokay,” it outperformed the losing ad by an entire 100%, meaning the company’s original ad got 0 clicks. Let’s find out why.
Summer is rapidly coming to a close, and for many, vacation will soon be over. It’s that time of year when it seems that as soon as the Fourth of July deals are over, you suddenly get bombarded with back to school commercials and advertisements. Promotional deals on everything from notebooks to tablets are inescapable.
Have a look at the two ads below. Imagine you’ve got a job interview lined up. Maybe it’s the first job interview you’ve had in a while, so you want to brush up on your skills — maybe even get a “sneak peek” of the questions you’ll be asked. You start surfing the web for job interview questions and answers, and the following two ads pop up on your SERP page.
Last week, the Boost U class visited Glassdoor’s headquarters, in Mill Valley, CA. It was an afternoon well-spent, getting to learn about the job search engine/review site, and connecting with their awesome employees. Highlights included: Touring their pet-friendly office space with stellar views of the Bay.
Whether you have kids or not, it’s time to think like a parent. If you were a parent, and you were looking for online games for your preschool-aged child to play, what would you be looking for? And which of the two ads below would you have clicked on? PPC Ad #1 PPC Ad #2 The winning ad is PPC ad #1. It was written by “WordWizard,” and it increased CTR by 63%.
Think you can guess which one of these ads boosted CTR by 180%? So which one is the real winner? If you guessed Ad B, you guessed right. But the real question is WHY — and that can only be answered by examining the two ads side by side. The Original Ad The Headline: The losing ad’s headline starts with a vague benefit, that is unlikely to mirror how the prospective custom ...
Happy Fourth of July from your friends at Boost Media. Have a safe and happy holiday! About Boost Media Boost Media increases advertiser profitability by using a combination of humans and a proprietary software platform to drive increased ad relevance at scale. The Boost marketplace comprises over 1,000 expert copywriters and image optimizers who compete to provide ...
The days of scrapbooking may be said and done. That’s the winner of this week’s chosen contest is for a special kind of gift—a personalized map. Check out the two ads below. Which one inspires you to take more trips? Boost Media writer “brazilianone” took a stab at this contest. And with a name like that, you know they must be good at writing travel ads. Ad #2 proves it. With a CTR of 2.
If you’re a pet owner, you know that there are certain trials and tribulations that come with the loving licks and purrs. We’ve all had our furry friend chew a shoe or scratch up a sofa at some point. That’s why this pet supplier decided to pet-proof their ads. Take a look at the two PPC ads below. Which one do you think takes the prize for best in show? Ad #2 is the purebred here.
“Sun’s out, gun’s out” as the saying goes. But as 21st century citizens become more conscious about the dangers of the sun’s rays, many are starting to rethink the time they spend soaking in that Vitamin D. This is why the Aussies, who live in the centre of the Ozone Hole, prefer to say “Slip, Slop, Slap.
As mentioned in last’s week’s “Win,” summer is rapidly approaching. Promotions for everything from fitness programs to vacation rentals to swim wear are in full force. Take a look at these two ads from a family apparel e-tailer. Note that both ads have the same headline, but their body copies have very different focuses. Which one do you think earned more clicks? Ad #1 is the winner here.
With Memorial Day just barely behind us, now is the time to say ‘hello’ to summer. If you live in San Francisco, this is not the case. Cue the ever appropriate Mark Twain quote – “the coldest winter I ever spent was a summer in San Francisco.” If you’re planning to take a summer holiday to escape the Karl the Fog, or are lucky enough to live where there’s sun, the same thing ro ...
With spring quickly turning into summer, wedding season is now in its prime time. If you’re finding that your calendar is filling up with a few too many hens or stags parties, rehearsals and ceremonies, this wedding supply e-tailer has you covered. Take a look at these two PPC ads for bridesmaid gifts.
Which of the two ads below do you think performed better? Both used the same title text and URL (which is why the URL is not included in the images below). The body copy is the only difference between the two ads. Look closely and you’ll notice the ads are quite similar. They include the same basic ideas, the same numbers.
This week, we chose a contest from a different kind of Internet retailer- health and beauty care. Yes, it’s true, now you don’t even have to leave the house to get your prescriptions or toilet paper. Don’t you just love technology? Take a look at these two ads for the sleep aid, Melatonin. Which one do you think will get you dreaming faster? Ad #1 is the winner here.
Take a look at these two ads, both for high resolution images from a stock-image provider. Which one inspires your next blog post? If you chose ad #2, you are correct. Written by Boost Media writer, “ComeWhatMay3,” this ad had a CTR of 2.09%. Compare that to the original ad’s rate of 1.38%, and you’ve got a 50% increase in CTR. Here’s why.
These days, it’s becoming easier to start a career by learning a trade and obtaining a certification online. From photography to interior design, more and more people are hitting the web over the classroom. Take a look at these two ads from an online nutrition institute. Which one inspires you to set out to cure obesity? If you chose the second ad, you’re already on the right path.
Take a look at these 2 PPC ads. Which one do you reckon is this week’s winner? This should be a no-brainer. The ad on the right is clearly “it.” The Boost optimized ad, now called the Boost Creative Network Ad, was written by “dale00.” Its CTR of 8.1% squashed the original ad’s rate of 4.9%; a 65% difference in CTR.