Madeline Milani

  • Win of the Week: All-Terrain Ads

    If you’re an adrenaline junkie, safety probably isn’t your first thought. It certainly is your wife’s or mother’s first thought. You know she’ll nag you incessantly with questions about safety and insurance. Insurance should be a no-brainer if you own any sort of auto vehicle, but especially more so for the extreme ones like motorcycles or ATVs.

    Madeline Milani/ BoostBlog- 9 readers -
  • Boost Media at LeadsCon New York

    This month, the Boosters will head out to the Big Apple for one of our favorite events, LeadsCon. From August 24-26, we’ll be exhibiting at the performance marketing convention held in the New York Hilton Midtown. LeadsCon is the definitive conference for vertical media, online lead generation and direct response marketing.

    Madeline Milani/ BoostBlogin Affiliate Paid Search- 11 readers -
  • Win of the Week – Eyes On the Prize

    Take a look at the two ads below, both for the same car dealership. They both have the same headline and URL, but one significantly surpassed the other in terms of clicks. Can you guess which one took the prize? The winner here is ad #2. Penned by Boost Media writer “Gokay,” it outperformed the losing ad by an entire 100%, meaning the company’s original ad got 0 clicks. Let’s find out why.

    Madeline Milani/ BoostBlog- 10 readers -
  • Win of the Week: A+ Ads

    Summer is rapidly coming to a close, and for many, vacation will soon be over. It’s that time of year when it seems that as soon as the Fourth of July deals are over, you suddenly get bombarded with back to school commercials and advertisements. Promotional deals on everything from notebooks to tablets are inescapable.

    Madeline Milani/ BoostBlog- 9 readers -
  • Win of the Week – Can Your Ads Read Minds?

    Have a look at the two ads below. Imagine you’ve got a job interview lined up. Maybe it’s the first job interview you’ve had in a while, so you want to brush up on your skills — maybe even get a “sneak peek” of the questions you’ll be asked. You start surfing the web for job interview questions and answers, and the following two ads pop up on your SERP page.

    Madeline Milani/ BoostBlogin Paid Search- 15 readers -
  • Boost Interns Visit Glassdoor

    Last week, the Boost U class visited Glassdoor’s headquarters, in Mill Valley, CA. It was an afternoon well-spent, getting to learn about the job search engine/review site, and connecting with their awesome employees. Highlights included: Touring their pet-friendly office space with stellar views of the Bay.

    Madeline Milani/ BoostBlog- 13 readers -
  • Win of the Week – Think Like Your Audience

    Whether you have kids or not, it’s time to think like a parent. If you were a parent, and you were looking for online games for your preschool-aged child to play, what would you be looking for? And which of the two ads below would you have clicked on? PPC Ad #1 PPC Ad #2 The winning ad is PPC ad #1. It was written by “WordWizard,” and it increased CTR by 63%.

    Madeline Milani/ BoostBlogin Paid Search- 9 readers -
  • Win of the Week — Don’t Keep Them Guessing

    Think you can guess which one of these ads boosted CTR by 180%? So which one is the real winner? If you guessed Ad B, you guessed right. But the real question is WHY — and that can only be answered by examining the two ads side by side. The Original Ad The Headline: The losing ad’s headline starts with a vague benefit, that is unlikely to mirror how the prospective custom ...

    Madeline Milani/ BoostBlogin Paid Search Google- 14 readers -
  • Win of the Week: Perfect Your Messaging

    The days of scrapbooking may be said and done. That’s the winner of this week’s chosen contest is for a special kind of gift—a personalized map. Check out the two ads below. Which one inspires you to take more trips? Boost Media writer “brazilianone” took a stab at this contest. And with a name like that, you know they must be good at writing travel ads. Ad #2 proves it. With a CTR of 2.

    Madeline Milani/ BoostBlog- 9 readers -
  • Win of the Week: Best Ads in Show

    If you’re a pet owner, you know that there are certain trials and tribulations that come with the loving licks and purrs. We’ve all had our furry friend chew a shoe or scratch up a sofa at some point. That’s why this pet supplier decided to pet-proof their ads. Take a look at the two PPC ads below. Which one do you think takes the prize for best in show? Ad #2 is the purebred here.

    Madeline Milani/ BoostBlogin Paid Search- 10 readers -
  • Win of the Week: Compelling Calls

    “Sun’s out, gun’s out” as the saying goes. But as 21st century citizens become more conscious about the dangers of the sun’s rays, many are starting to rethink the time they spend soaking in that Vitamin D. This is why the Aussies, who live in the centre of the Ozone Hole, prefer to say “Slip, Slop, Slap.

    Madeline Milani/ BoostBlog- 9 readers -
  • Win of the Week: Browse Before You Buy

    As mentioned in last’s week’s “Win,” summer is rapidly approaching. Promotions for everything from fitness programs to vacation rentals to swim wear are in full force. Take a look at these two ads from a family apparel e-tailer. Note that both ads have the same headline, but their body copies have very different focuses. Which one do you think earned more clicks? Ad #1 is the winner here.

    Madeline Milani/ BoostBlog- 10 readers -
  • Win of the Week – Get Your Ads in Shape

    With Memorial Day just barely behind us, now is the time to say ‘hello’ to summer. If you live in San Francisco, this is not the case. Cue the ever appropriate Mark Twain quote – “the coldest winter I ever spent was a summer in San Francisco.” If you’re planning to take a summer holiday to escape the Karl the Fog, or are lucky enough to live where there’s sun, the same thing ro ...

    Madeline Milani/ BoostBlogin Paid Search- 14 readers -
  • Win of the Week – The Perfect Gift

    With spring quickly turning into summer, wedding season is now in its prime time. If you’re finding that your calendar is filling up with a few too many hens or stags parties, rehearsals and ceremonies, this wedding supply e-tailer has you covered. Take a look at these two PPC ads for bridesmaid gifts.

    Madeline Milani/ BoostBlogin Paid Search- 27 readers -
  • Win of the Week – 111% Increase in CTR for Bike Tours

    Which of the two ads below do you think performed better? Both used the same title text and URL (which is why the URL is not included in the images below). The body copy is the only difference between the two ads. Look closely and you’ll notice the ads are quite similar. They include the same basic ideas, the same numbers.

    Madeline Milani/ BoostBlogin Paid Search- 10 readers -
  • Win of the Week: Ads That Don’t Put Us to Sleep

    This week, we chose a contest from a different kind of Internet retailer- health and beauty care. Yes, it’s true, now you don’t even have to leave the house to get your prescriptions or toilet paper. Don’t you just love technology? Take a look at these two ads for the sleep aid, Melatonin. Which one do you think will get you dreaming faster? Ad #1 is the winner here.

    Madeline Milani/ BoostBlog- 7 readers -
  • WOTW: Ads as Pretty as Pictures

    Take a look at these two ads, both for high resolution images from a stock-image provider. Which one inspires your next blog post? If you chose ad #2, you are correct. Written by Boost Media writer, “ComeWhatMay3,” this ad had a CTR of 2.09%. Compare that to the original ad’s rate of 1.38%, and you’ve got a 50% increase in CTR. Here’s why.

    Madeline Milani/ BoostBlog- 5 readers -
  • Win of the Week: The Art & Science of Good Ads

    These days, it’s becoming easier to start a career by learning a trade and obtaining a certification online. From photography to interior design, more and more people are hitting the web over the classroom. Take a look at these two ads from an online nutrition institute. Which one inspires you to set out to cure obesity? If you chose the second ad, you’re already on the right path.

    Madeline Milani/ BoostBlog- 6 readers -
  • Win of the Week: Creating Creative Incentive

    Take a look at these 2 PPC ads. Which one do you reckon is this week’s winner? This should be a no-brainer. The ad on the right is clearly “it.” The Boost optimized ad, now called the Boost Creative Network Ad, was written by “dale00.” Its CTR of 8.1% squashed the original ad’s rate of 4.9%; a 65% difference in CTR.

    Madeline Milani/ BoostBlogin Paid Search- 19 readers -