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“In this uber-connected, increasingly transparent landscape, our core skills remain the same – modification of those skills is just part of continued development. For example, good writing will always be required; there is no excuse for bad grammar or spelling. Text speak should stay in the text message service; brevity in 140 characters is a skill.
The 21st century media-scope has seen a multitude of additions that have revolutionised PR. Enter the age of ‘Citizen Journalist’, brewing ‘Twitter storms’ and the lightning fast speed of modern communication. If faced with a crisis, could your communications strategy weather the storm? Earlier this month Amanda Coleman (Head of Corporate Communications, Greater Manchester P ...