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Google algorithm updates can take your business from 0 to 100, literally and figuratively. For organizations with local content on their site or local listings on Google, changes to the local search algorithm can immediately affect the visibility and profitability of businesses far and wide. There are best practices to maintain and improve your local search presence; however ...
In Google’s New York City office is a wall that lists some of the company’s most important mottos. Among these phrases, one sticks out: “Focus on the user and all else will follow.” Why is this saying so important for digital marketers to remember? In short, search engines are getting smarter. Platforms like Google and Bing are transitioning away from misguided keywords and ...