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Hotjar’s content experiment with overlays is turning website visitors into new customers. Here’s how. If you Google “Content is king,” here’s what you’ll find: More than 37 million Google results that justify how important content is online. It’s a tired phrase, but it’s true. At Unbounce, for instance, our blog has been invaluable in growing our digital footprint and our business.
Digital Marketing Agency RevUnit rocked the house for their client by turning a deceptively simple idea into a 400% lift in PPC conversions. When I first met Seth Waite over a Google Hangout a few weeks ago, he mentioned that his agency, RevUnit, had done some “pretty fun things with Unbounce” for clients.
Not everything that glitters is gold. Only by testing can you know for sure if you’ve hit the jackpot. Image via Shutterstock. So far, video backgrounds have been implemented fairly successfully on websites (they add a certain cool-factor, right?), but there is some debate over whether or not they should be used on landing pages.