maggie malek

  • Tackling social media myths

    As communications professionals, regardless of our discipline, we can probably all agree that our industry experiences near-constant change. Daily updates to communications and metrics tools, and changes in how and where consumers react to our communications, are now the norm. Just look at social media.

    Marketing Landin Social- 16 readers -
  • Influencer marketing: You’re doing it all wrong

    Once upon a time, great brand strategists understood that one of the best ways to reach consumers was through the people they love and align with. At its core, it’s a great idea! Get leaders, celebrities or someone with an audience you want to reach to talk about your brand and influence their fans to check you out.

    Marketing Landin Social- 8 readers -
  • Live from your brand: streaming video and the new consumer connection

    Tiny screens are poised to rule the world. And if content marketing on these tiny devices is king, video content is the crown jewel. Video is no longer “on the rise.” It’s literally taking over. According to a very recent trend report, internet video will make up 80 percent of all consumer traffic in 2019. That’s a lot of traffic.

    Marketing Landin Social- 6 readers -
  • New Twitter features can boost brand engagement

    On the surface, Twitter is the simplest of social networks. You type out a quick 140 characters, maybe link to something or include an image… and then you blast it out to your followers, leading to engagement and conversations online. But when it comes to actually using Twitter well, both personally and as a brand-building tool, it ends up being one of the most complex chann ...

    Marketing Landin Social Twitter- 15 readers -
  • Want consumers to be more loyal? Be more social.

    With all the information and technology available today, the power has shifted from the brand to the consumer. Your consumer has the power to turn your brand off or on, to listen or to watch, to act and learn more or ignore. So how do you make sure consumers always choose you? Many brands are finding success by building loyalty programs around a product or service.

    Marketing Landin Social- 22 readers -
  • Dark search, dark social & everything in between

    In an advertising world where tracking matters more than ever — where understanding our consumers and knowing exactly how to reach and target them is top of mind — dark search and social can be terrifying to marketers. Getting past this fear and understanding the data behind “dark” is exactly what Marshall Simmonds tackled in his recent SMX West session on “Dark Search, Dark ...

    Search Engine Landin Social SEO- 15 readers -
  • The New Face Of Public Relations: Tricks And Tools Of Today’s Practitioner

    The battle to earn consumers’ attention is on. But it’s not going to be won in a display ad or in the search box. It’s not going to be won on television or via in-store signage. It’s going to be won by brands that stop shouting at their consumers and start having conversations with them. And you know what that means? It’s time to take a closer look at the role public relatio ...

    Marketing Landin Content Facebook- 14 readers -
  • Think Social’s NSFW? Not Any More: How Employee Engagement Really Works

    Still think social media isn’t suitable for the workplace? In an increasingly social world, I am so surprised at the number of brand marketers I speak to that still haven’t figured out how to leverage their biggest assets — their employees — to be brand champions. Though many companies would prefer to minimize employees’ time or activity on social media, if done correctly, e ...

    Marketing Landin Social How To's- 7 readers -
  • Smashing Old Silos: The Necessary Integration Of Search, Social And Content

    Is today’s agency model broken? This is the endless debate. Every few years, the marketing pendulum swings between the need for integrated agencies and specialists in one area of expertise. This shift has historically been driven by brands, procurement divisions and agencies themselves. Let’s be real. Consumers DO NOT CARE about your procurement processes and your marketing silos.

    Marketing Landin Social Content- 8 readers -
  • Maximize The Event Experience: Engage Socially In The Moment

    Our job as marketers is to identify (or create) moments that matter to consumers for the brands we represent — and to generate conversations around those moments. In our multi-screen world, leveraging live events in real time on social media can be a powerful way to kick-start conversations and engage consumers online.

    Marketing Landin Social- 7 readers -