maggie mccracken

  • Why Brands Need a Mission to Create Great Lifestyle Content

    Lululemon has come a long way from its humble beginnings in 1998 as a part-time yoga studio in Vancouver. Today, Chip Wilson’s yoga and fitness apparel company racks up over two billion dollars in annual revenue, largely because it’s come to embody a lifestyle. It’s the stuff of active soccer moms, meditation devotees, and women who only consume organic food and raw juices.

    The Content Strategistin Content- 15 readers -