malcolm slade

  • 10 ways to get the most from PPC in a small-keyword category

    How can search marketers maintain visibility and acquire new customers without simply increasing their paid search bids? Competition is growing among home insurance brands vying for attention in Google’s search results. In this blog I’ve summarised the findings our new report that, while focusing in on home insurance as a category, demonstrates how search marketers operating ...

    Econsultancyin Paid Search- 6 readers -