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Content Marketing, Owned Media The beauty of content marketing is that it gives brands from all industries and sizes a chance to make a profound impact. Even more, it doesn’t take a huge budget to produce and distribute awesome material. According to DemandMetric, content marketing costs 62% less than traditional strategies and can generate roughly three times as many leads.
“Content is anything that adds value to the reader’s life.” – Avinash Kaushik Engagement is gold. When your customers comment, like, or share your content, they’re telling you that your brand is providing value in a sea of white noise. Earning customer engagement isn’t easy, though. It takes creativity, consistency, and a unified effort from everyone in your marketing team.
These days, almost everyone is talking about “content marketing.” There are brands using killer content strategies to break the Internet. And then, there are some who are yet to reach there; brands that have just embarked on their journey and are looking for examples and inspirations to create a solid content marketing strategy.
Published 1 min ago 19 Ecommerce conversion success is an art, as well as a science. Nearly everything is important for success in ecommerce—from pricing to how fast your pages load to the quality of your images. And yet, success seems evasive to most. Here are some easy tricks to master the art, as well as decipher the scientific rationales behind ecommerce conversion.
“Create content that teaches. You can’t give up. You need to be consistently awesome.” – Neil Patel, co-founder of Crazy Egg and KISSmetrics If you are looking to sell products online, content is important. It helps you stand out from the clutter, draw in your customers and close more deals. As Lee Odden of TopRank Marketing rightly said, “Content is the reason search began ...