Marc Poirier

  • The Dumbing Down of Pay Per Click

    We have reached the level of maturity in the world of PPC where, for many verticals, almost all aspects of a search campaigns can now be automated – at least in theory. It’s just a matter of time until this becomes reality. And for many, the time is now. Everything from set up to keyword selection to targeting to management to optimization and reporting can be automated usin ...

    Marc Poirier/ The SEM Postin Paid Search Google- 10 readers -
  • Does Your SEM Company Fail at Mobile Marketing?

    Mobile Marketing has been urgently knocking on search agencies’ doors for years now, begging to be integrated effectively into their offerings, but the plea remains largely unanswered. Early this year, 2014, Acquisio surveyed a group of SEM agencies to learn their top digital advertising objectives for the year.

    Marc Poirier/ The SEM Postin Paid Search Mobile- 35 readers -