Marc Purtell

  • SEO for E-Commerce: Why You Need Structured Data

    Marking up product information using structured data to enhance search results with rich snippets has long provided a nice SEO benefit to a company’s product pages. Adding structured data may provide an advantage over competing pages by giving some extra flair and thus a higher click-through rate than the other results on the page.

    Marc Purtell/ Search Engine Journalin SEO- 11 readers -