Marcela De Vivo

  • Online Reputation Management: Beyond Damage Control

    Most people don't give online reputation management a second thought until it's too late and they are forced into a disagreeable, and potentially costly, situation. It's easy for individuals and businesses to take their reputations for granted when there isn't a sleuth of negativity plastered all over the Internet.

    Marcela De Vivo/ Search Engine Watch- 19 readers -
  • The Perils of Negative SEO: What You Need to Know

    We've been talking about Negative SEO since the advent of Penguin and many still wonder whether it's a real threat. The lore is that Google will protect websites from losing traffic due to negative SEO, but is this the truth, or a just myth propagated by Google? A few days ago, I received an email in my inbox: Related articles Yes, you read it right: large volumes of spam an ...

    Marcela De Vivo/ Search Engine Watch- 9 readers -
  • The Internet of Things: Enlightening Objects and "Dumb" Machines

    "Dumb" objects like microwaves and washing machines communicate with their owners by buzzing, beeping, or making some otherwise hideous noise that you have to be within earshot to hear. But when those machines are connected to the Internet and given the ability to send and receive data, they communicate not with the user by making noise, but with each other through integrated Wifi.

    Marcela De Vivo/ Search Engine Watch- 16 readers -
  • 5 Ways to Reduce Touchpoints On the Social Media Conversion Funnel

    Touchpoints can induce conversions, but they can also slow buyers down. In the vast space between discovery and retention, there are touchpoints that get in the way more than they guide. Trim the fat on leaky social conversion funnels by cutting out surplus touchpoints. 1. Target Influencers to Render Affinity Groups Unnecessary Affinity groups create friction near the top of the funnel.

    Marcela De Vivo/ Search Engine Watchin Social- 11 readers -
  • Beyond Links: Why Google Will Rank Facts in the Future

    If Google researchers have their way, we may soon look back and laugh at the time when search engines ranked web pages based on link-driven popularity instead of factual content. According to New Scientist, a team of Google researchers is currently working toward a future where search engines judge websites not on the number of other sites that trust them enough to link to t ...

    Marcela De Vivo/ Search Engine Watchin Google- 13 readers -
  • Preparing for Penguin 4.0: A Google Penalty Prevention Protocol

    Penguin panic is now pretty widespread across the Web. Almost every SEO enquiry that we receive goes something like this: "I’d love to build links to improve my rankings, but I don’t want to get penalized. What can I do?" Most people don’t realize the importance of preemptive backlink audits. Once people come to us with a penalty, recovery is tedious, difficult, and can have ...

    Marcela De Vivo/ Search Engine Watchin Google- 11 readers -
  • Using AdWords Scripts for PPC Campaign Management

    Few understand the power of AdWords scripts, and even fewer use them to capacity. Did you know that you can use AdWords scripts to automatically update bids based on specific parameters on an hourly basis? That you can pull out converting search terms, to then be added back as exact match keywords? All with an incredible amount of flexibility? Going Down the Rabbit Hole A few ...

    Marcela De Vivo/ Search Engine Watchin Paid Search- 12 readers -
  • The Great Disavow Debate

    A Whiteboard Friday video from Moz has stirred up significant debate in the SEO community. In this video, Josh Bachynski tackles the question: Can uploading a disavow file to Google lift a Penguin penalty without removing links? Bachynski states in the video that there are some SEO consultants that claim uploading a disavow file alone can get Penguin penalties lifted.

    Marcela De Vivo/ Search Engine Watchin SEO Google- 6 readers -
  • 2015 Guide to Penalty-Safe Link Earning

    Links are still the king of the Google algorithm hill. Along with site optimization, quality content, and user engagement, great links are the crown jewel of the search-ranking formula. Yet the conundrum most webmasters face is the fact that although Google requires links for sites to rank, it strongly discourages active link-building and penalizes sites for article marketing ...

    Marcela De Vivo/ Search Engine Watch- 14 readers -
  • In Our Shrinking World, Your Business Needs to Expand

    Each day your business remains local is a day of missed opportunities. In our global economy, it’s crucial your company extends the reach of its presence across national borders. Consider this statistic: There are roughly 300 million citizens in the U.S.; best-case-scenario, this equates to 300 million U.S. consumers. At first glance, the stats seem encouraging.

    Marcela De Vivo/ Search Engine Watch- 11 readers -
  • Panda Audit 101: The Roadmap to Complete Panda Recovery

    Have you seen a noticeable decrease in your site’s traffic? Did your site fail to recover from a Penguin update? Do you have lots of old pages sitting on your domain, or pages that have very short content created in the olden days? It’s time to consider a comprehensive Panda audit! In this article, we’ll go through a 10-step Panda audit that enables a website administrator to do four things:.

    Marcela De Vivo/ Search Engine Watchin SEO Google- 13 readers -
  • Infographics: Everything You Need to Know

    Are you ready to use infographics in your social media marketing? Do you know how to get started? Creating infographics is getting easier. When you illustrate a concept with images, you’re likely to find a bump in social media visibility. In this article you’ll discover how to create and promote infographics to put your content front and center.

    Marcela De Vivo/ Social Media Examinerin Social Google- 20 readers -
  • 4 Steps to Implementing a Social CRM Strategy

    Are you using social media to improve your customer service? Is your current Customer Relationship Management process inefficient? A fine-tuned social customer service strategy increases customer engagement. In this article I’ll share four easy steps for developing a social CRM strategy. Why a Social Media CRM Strategy? Just about everybody uses social media in their daily lives.

    Marcela De Vivo/ Social Media Examiner- 18 readers -