Marcela De Vivo

  • Why All SEOs Should Master the Art of Negotiation

    SEO SEOs run among many creative circles, and the art of negotiation is an invaluable asset when things simply need to get done. In fact, SEOs are leaders. They are the conductors of projects and client vision. However, getting web developers and the marketing team on the same page can be challenging. Negotiation skills facilitate effective leadership needed for project success.

    Marcela De Vivo/ Relevancein SEO- 20 readers -
  • Your Guide to Creating Viral Link Bait and Infographics

    You know you’ve created the best content when people share your content, because they want to, not because someone asked them to. If people perceive your content as useful, helpful, relevant, entertaining or attractive, it has the potential to be shared and re-shared until it goes viral. This content is called link bait. Image courtesy of Shutterstock.

    Marcela De Vivo/ GetResponse Blogin EMail- 15 readers -
  • Building your SEO strategy in 2017: what’s most important?

    If you’re wondering what factors to consider as you build your SEO strategy for 2017, links are still the top-ranking factor for Google’s algorithm with content close behind. And high CTR is still at the core of the rankings pack as well. Earlier this year, Andrey Lipattsev, a Google Search Quality Senior Strategist, fielded questions about the top ranking factors for Google.

    Marcela De Vivo/ Search Engine Watchin SEO- 52 readers -
  • How to maximise PR outreach for site visibility in organic search

    How can you earn those coveted links and mentions in news and media sites that generate an incredible influx in domain authority? When combining SEO, PR, and content marketing, you create a winning formula for increased organic visibility, brand awareness, and social amplification. In this article, we’ll go through the steps required to create a cohesive strategy that integra ...

    Marcela De Vivo/ Search Engine Watchin How To's- 14 readers -
  • Online Reputation Management: Beyond Damage Control

    Most people don't give online reputation management a second thought until it's too late and they are forced into a disagreeable, and potentially costly, situation. It's easy for individuals and businesses to take their reputations for granted when there isn't a sleuth of negativity plastered all over the Internet.

    Marcela De Vivo/ Search Engine Watch- 25 readers -
  • The Perils of Negative SEO: What You Need to Know

    We've been talking about Negative SEO since the advent of Penguin and many still wonder whether it's a real threat. The lore is that Google will protect websites from losing traffic due to negative SEO, but is this the truth, or a just myth propagated by Google? A few days ago, I received an email in my inbox: Related articles Yes, you read it right: large volumes of spam an ...

    Marcela De Vivo/ Search Engine Watch- 17 readers -
  • The Internet of Things: Enlightening Objects and "Dumb" Machines

    "Dumb" objects like microwaves and washing machines communicate with their owners by buzzing, beeping, or making some otherwise hideous noise that you have to be within earshot to hear. But when those machines are connected to the Internet and given the ability to send and receive data, they communicate not with the user by making noise, but with each other through integrated Wifi.

    Marcela De Vivo/ Search Engine Watch- 20 readers -
  • 5 Ways to Reduce Touchpoints On the Social Media Conversion Funnel

    Touchpoints can induce conversions, but they can also slow buyers down. In the vast space between discovery and retention, there are touchpoints that get in the way more than they guide. Trim the fat on leaky social conversion funnels by cutting out surplus touchpoints. 1. Target Influencers to Render Affinity Groups Unnecessary Affinity groups create friction near the top of the funnel.

    Marcela De Vivo/ Search Engine Watchin Social- 11 readers -
  • Beyond Links: Why Google Will Rank Facts in the Future

    If Google researchers have their way, we may soon look back and laugh at the time when search engines ranked web pages based on link-driven popularity instead of factual content. According to New Scientist, a team of Google researchers is currently working toward a future where search engines judge websites not on the number of other sites that trust them enough to link to t ...

    Marcela De Vivo/ Search Engine Watchin Google- 13 readers -
  • Preparing for Penguin 4.0: A Google Penalty Prevention Protocol

    Penguin panic is now pretty widespread across the Web. Almost every SEO enquiry that we receive goes something like this: "I’d love to build links to improve my rankings, but I don’t want to get penalized. What can I do?" Most people don’t realize the importance of preemptive backlink audits. Once people come to us with a penalty, recovery is tedious, difficult, and can have ...

    Marcela De Vivo/ Search Engine Watchin Google- 14 readers -
  • Using AdWords Scripts for PPC Campaign Management

    Few understand the power of AdWords scripts, and even fewer use them to capacity. Did you know that you can use AdWords scripts to automatically update bids based on specific parameters on an hourly basis? That you can pull out converting search terms, to then be added back as exact match keywords? All with an incredible amount of flexibility? Going Down the Rabbit Hole A few ...

    Marcela De Vivo/ Search Engine Watchin Paid Search- 14 readers -
  • The Great Disavow Debate

    A Whiteboard Friday video from Moz has stirred up significant debate in the SEO community. In this video, Josh Bachynski tackles the question: Can uploading a disavow file to Google lift a Penguin penalty without removing links? Bachynski states in the video that there are some SEO consultants that claim uploading a disavow file alone can get Penguin penalties lifted.

    Marcela De Vivo/ Search Engine Watchin SEO Google- 8 readers -
  • 2015 Guide to Penalty-Safe Link Earning

    Links are still the king of the Google algorithm hill. Along with site optimization, quality content, and user engagement, great links are the crown jewel of the search-ranking formula. Yet the conundrum most webmasters face is the fact that although Google requires links for sites to rank, it strongly discourages active link-building and penalizes sites for article marketing ...

    Marcela De Vivo/ Search Engine Watch- 14 readers -