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Did you know that 15 years ago the average consumer used two touch-points when buying an item, while consumers today run through an average of almost six touch-points? This means that reaching new customers has become significantly more complex. With new platforms and channels still emerging, consumers have more and more choices and are demanding greater attention from brands ...
One of the biggest challenges facing a franchisee’s growth is their ability to execute a winning digital marketing strategy that is unfettered by a franchiser. A struggle often exists between a franchiser’s need to control their brand, and a franchisee’s desire to market their business through their own strategies.
Nine times out of ten, a person will journey down a sales funnel prior to becoming a customer. Whereas in the past you could count on single touchpoint, bottom of the funnel marketing strategies, it’s now increasingly necessary to push consumers down the buying funnel by creating omni-channel strategies.
Social Media Giveaways continue to be hugely popular, although the online landscape has changed a great deal in the last few years. The growth of mobile internet traffic, in particular, is a game changer, making mobile responsive giveaways an absolute must. For this reason one of your best options is to use Heyo to create your giveaway.
Did you know that more than 50% of online shoppers turn to Amazon to begin product searches? “Amazon has become the reference point for shoppers,” Jason Seeba, head of marketing for BloomReach told Bloomberg Tech. “Shoppers will go to Amazon first to find a product and check prices.” If you are looking for a launching pad for your products that your target audience likes and ...
Are you working with social media influencers? Wondering how to track the results of your influencer campaigns? In this article, you’ll discover how to determine the effectiveness of your influencer campaigns based on marketing goals. by Marcela de Vivo on Social Media Examiner. #1: Establish Campaign Reach via Followers, Post Impressions, and Referral Traffic Reach is a ...
Have you been wondering how to start owning Google’s featured snippets for your brand? If you’d like to earn those coveted “position 0” spots, you need to start by understanding what featured snippets are and how to earn them. By earning featured snippets, you can increase web traffic, boost visibility in Google SERPs, and earn the credibility you deserve.
Google is perpetually improving its understanding of natural language. Google Featured Snippets and the rise of voice search optimization has made optimizing your content for question based queries more important than ever. You may have seen these Featured Snippets pop up in position zero after asking or typing a question in Google’s search bar.
The remote workforce is growing exponentially. Corporate global companies and first year startups are all turning to remote teams to get the job done. The question, however, is how do you manage your remote team as effectively as your in-office team? This is a question many CEOs, directors, and managers are facing more often as workers want remote possibilities.
Guest blogs are a popular link-building strategy used by businesses all over the world. And until recently, many were relying on guest blogging as their primary source of earned links. But a diverse link profile is essential to maintain ranking. So how can businesses achieve this? “The landscape of SEO and link building is always changing, and today, the importance of buildin ...
Google featured snippets are an amazing opportunity for marketers to skyrocket above competitors on page one, increase page views, and boost conversions. But what is a Google featured snippet? And does this SERP manipulation really work? What exactly is a Google featured snippet? Chances are, you have seen a Google featured snippet while searching Google.
Every marketer knows the struggle of creating ads that don’t overtly promote your own product. It’s nearly impossible, and becoming more difficult all the time. Consumers are more aware than ever, and increasingly fickle about what advertisements they trust. Can you really blame them? Enter influencer marketing.
Influencer marketing is a powerful tactic to add to your SEO toolbox. With links continuing to reign supreme in SEO, but the difficulty of acquiring them increasing, influencer marketing can help you to generate authoritative links which have the additional benefit of an in increase your user engagement signals, traffic, and visibility.
If I tell you I have the secret formula for any entrepreneur to succeed, you may not believe me. You probably have never even heard of me, my company, or have yet to follow me on social media. But if Neil Patel, New York Times best selling author and a person The Wall Street Journal calls ‘the web’s top influencer’ tells you, “My secret formula is the greatest”, you will probably believe him.
SEO SEOs run among many creative circles, and the art of negotiation is an invaluable asset when things simply need to get done. In fact, SEOs are leaders. They are the conductors of projects and client vision. However, getting web developers and the marketing team on the same page can be challenging. Negotiation skills facilitate effective leadership needed for project success.
You know you’ve created the best content when people share your content, because they want to, not because someone asked them to. If people perceive your content as useful, helpful, relevant, entertaining or attractive, it has the potential to be shared and re-shared until it goes viral. This content is called link bait. Image courtesy of Shutterstock.
If you’re wondering what factors to consider as you build your SEO strategy for 2017, links are still the top-ranking factor for Google’s algorithm with content close behind. And high CTR is still at the core of the rankings pack as well. Earlier this year, Andrey Lipattsev, a Google Search Quality Senior Strategist, fielded questions about the top ranking factors for Google.
Want more conversions from your social media ads? Wondering how to successfully target buyers at every stage of the sales process? Mapping your buyer personas and testing your creatives let you deliver ads that speak to a buyer’s immediate needs and concerns, resulting in higher conversions. In this article, you’ll discover how to serve optimized social media ads that gene ...
Are you using social to nurture customers? Wondering how to deliver content that converts prospects into buyers? When you start with the right content, it’s simple to adapt key pieces of it for a variety of social media channels. In this article, you’ll discover how to create, repurpose, and amplify content to reach people at every stage of the sales cycle.
How can you earn those coveted links and mentions in news and media sites that generate an incredible influx in domain authority? When combining SEO, PR, and content marketing, you create a winning formula for increased organic visibility, brand awareness, and social amplification. In this article, we’ll go through the steps required to create a cohesive strategy that integra ...