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Professional bios are one of the most powerful marketing tools in a blogger’s toolbox. What makes them powerful? You. A bio is your professional story. It speaks to who you are, what you do, whom you serve, and what you’ve accomplished. Details about your blogging life, accomplishments, community service and hobbies are just a few things your bio should include.
Recently, my 18-year-old Toyota Corolla was giving me the flux. It seemed like everything was going wrong at the same time. First, my car failed the emissions test. That same day, my battery light came on and refused to go off. Then my water pump broke. I spent nearly $500 on parts and labor, but the repairs could easily have cost several thousand dollars had I not had warranties on the parts.
It’s a catch-22: conferences help you network with people who could help your business grow, but attending them often costs a small fortune. Expenses like airfare, transportation, hotels, meals and other activities often put these events out of reach for ambitious entrepreneurs whose dreams far exceed the size of their bank accounts.