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Marco Bertozzi is president of global clients at VivaKi. I have watched with interest the backlash against the Google decision to pull its YouTube inventory back from DoubleClick Ad Exchange. It got me thinking about the past and the present and the fact that there is this view that all companies must make everything equal to everyone.
Marco Bertozzi is president of VivaKi’s Audience On Demand for EMEA and NA client services. I remember sitting with a founder of a well-known demand-side platform a few years back (feels like a lifetime), and he was warning me how the evil Google would disintermediate us all and destroy the agency trading desk business if we were not careful.