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The revolution brought forth by the rise of social networks has moved content marketing in the center of the online galaxy. Many other online marketing strategies gravitate around it, creating a potent synergy. Content is a driving force behind generating leads, spreading brand awareness and increasing the sales.
Blogging used to be perceived as a mere hobby rooted in the occasional bursts of inspiration. When the immense business potential of blogging was discovered, however, this notion shifted. Writing a blog is much more than random typing from the comfort of your home. It is a demanding process which consumes a great deal of time.
Digital avenues are teeming with people, but without proper signs, they can end up in the most unusual places and back alleys. That is why SEO strategies today rely on the link building process as a backbone of digital marketing activities. Every online marketer has to deal with links, and the aim is to ensure that the most qualitative and relevant ones are pointing back to your site.