marcus miller

  • Canonical chaos: doubling down on duplicate content

    Search engines are getting smarter. There is little doubt about that. However, in a CMS-driven web where content can often exist on several URLs, it is not always clear what is the authoritative URL for a given piece of content. Also, having content on several URLs can lead to problems with link and ranking signals being split across several variations of a piece of content.

    Marketing Landin SEO Content- 13 readers -
  • Canonical chaos: doubling down on duplicate content

    Search engines are getting smarter. There is little doubt about that. However, in a CMS-driven web where content can often exist on several URLs, it is not always clear what is the authoritative URL for a given piece of content. Also, having content on several URLs can lead to problems with link and ranking signals being split across several variations of a piece of content.

    Search Engine Landin SEO Content- 9 readers -
  • The SEO power of portfolio entries, case studies & testimonials

    SEO and content marketing can be tough for small businesses. Creating content that answers the frequently asked questions in your industry may not be too difficult, but getting it found in search engines is not so easy if you are a small local player. Even if you could rank a piece of content nationally, would it turn into business? Could you handle the influx of leads if it ...

    Marketing Landin SEO- 16 readers -
  • The SEO power of portfolio entries, case studies & testimonials

    SEO and content marketing can be tough for small businesses. Creating content that answers the frequently asked questions in your industry may not be too difficult, but getting it found in search engines is not so easy if you are a small local player. Even if you could rank a piece of content nationally, would it turn into business? Could you handle the influx of leads if it ...

    Search Engine Landin SEO- 12 readers -
  • Authority & link building with real-time Penguin

    So it happened. Google finally released Penguin 4.0 — the last Penguin update of its kind, as it now processes in real time as a part of Google’s core ranking algorithm. In this post, I want to take a look at what Penguin is, how this update affects the SEO community as a whole and how the brave and the bold can continue to safely improve their organic visibility without fea ...

    Marketing Landin SEO Google- 23 readers -
  • Is SEO right for your business?

    This may seem strange coming from an SEO guy, but there are many situations where organic search may not be the best option for a given marketing challenge. In fact, there are times when SEO is just simply not a good fit. In this article, I am going to look at a few common scenarios we see at my agency where we have been contacted for SEO and have fed back that we believe th ...

    Marketing Landin SEO- 12 readers -
  • Is SEO right for your business?

    This may seem strange coming from an SEO guy, but there are many situations where organic search may not be the best option for a given marketing challenge. In fact, there are times when SEO is just simply not a good fit. In this article, I am going to look at a few common scenarios we see at my agency where we have been contacted for SEO and have fed back that we believe th ...

    Search Engine Landin SEO- 10 readers -
  • KPIs for SEO: measuring SEO success

    Measuring your results is a critical component of any SEO campaign. There are many, many variables at play in an SEO campaign, so successful campaigns rely on a control system to ensure the work undertaken delivers results. Key Performance Indicators (KPIs) act as this control system and allow you to identify what is working — and often, more importantly, provide the SEO wit ...

    Marketing Landin SEO- 18 readers -
  • KPIs for SEO: measuring SEO success

    Measuring your results is a critical component of any SEO campaign. There are many, many variables at play in an SEO campaign, so successful campaigns rely on a control system to ensure the work undertaken delivers results. Key Performance Indicators (KPIs) act as this control system and allow you to identify what is working — and often, more importantly, provide the SEO wit ...

    Search Engine Landin SEO Google- 19 readers -
  • The perfect local SEO landing page

    We work with hundreds of local businesses — from hyperlocal, single-location businesses to nationwide, multi-location companies — at the company I run, Bowler Hat. One pattern we often see is that larger and seemingly more authoritative businesses don’t perform as well in local search as they should.

    Marketing Land- 14 readers -
  • The perfect local SEO landing page

    We work with hundreds of local businesses — from hyperlocal, single-location businesses to nationwide, multi-location companies — at the company I run, Bowler Hat. One pattern we often see is that larger and seemingly more authoritative businesses don’t perform as well in local search as they should.

    Search Engine Landin SEO- 22 readers -
  • The big picture guide to local SEO: ranking in 2016 & beyond

    Local SEO is getting more difficult for many businesses. Google’s move from seven to three listings in the local pack, and the threat of various ads in the local space, has created a fiercely competitive environment for local businesses. Suffice it to say, if you wish to rank in that three pack in 2016 and beyond, your local SEO has to be 100 percent on point.

    Marketing Landin SEO- 12 readers -
  • Printing your way to SEO success

    I run a small digital marketing agency in the UK, and we have a strong focus on search in all its paid, organic and local formats. Over the years, we’ve come across all manner of clients. All shapes and sizes. Local businesses. National businesses. E-commerce businesses. Online and offline (or “bricks and clicks,” as we like to call it).

    Marketing Landin SEO- 6 readers -
    Earlier about the same topic:
  • Printing your way to SEO success

    I run a small digital marketing agency in the UK, and we have a strong focus on search in all its paid, organic and local formats. Over the years, we’ve come across all manner of clients. All shapes and sizes. Local businesses. National businesses. E-commerce businesses. Online and offline (or “bricks and clicks,” as we like to call it).

    Search Engine Landin SEO- 11 readers -
  • Local SEO beyond the browser

    It’s not easy marketing a local business in 2016. We live in a hyper-competitive environment. Petrol stations sell groceries, and grocery stores sell petrol. For many local businesses, there is competition on every side. Specialty stores have been run out of town by supermarkets and big box stores. Many other small local businesses are being crushed by big online players. It’s tough out there.

    Marketing Landin SEO- 15 readers -
  • Local SEO beyond the browser

    It’s not easy marketing a local business in 2016. We live in a hyper-competitive environment. Petrol stations sell groceries, and grocery stores sell petrol. For many local businesses, there is competition on every side. Specialty stores have been run out of town by supermarkets and big box stores. Many other small local businesses are being crushed by big online players. It’s tough out there.

    Search Engine Landin SEO- 11 readers -
  • Digital Marketing & The Zero Moment of Truth

    80% of success is showing up.Woody Allen Fifteen years ago, the marketing messages we received were all thrust at us via TV, radio, print, PR and word of mouth. Now, everything has changed. We no longer take the marketing messages delivered to us at face value. We take matters into our own hands and seek out information on the products we wish to purchase.

    Marketing Landin SEO Content- 9 readers -
    Earlier about the same topic:
  • SEO & The Zero Moment of Truth

    80% of success is showing up.Woody Allen Fifteen years ago, the marketing messages we received were all thrust at us via TV, radio, print, PR and word of mouth. Now, everything has changed. We no longer take the marketing messages delivered to us at face value. We take matters into our own hands and seek out information on the products we wish to purchase.

    Search Engine Landin SEO- 22 readers -