marcus miller

  • Targeting featured snippet and ‘People also ask’ SERP features

    Search engines have a peculiar business model: They exist to quickly direct you somewhere else. This is in direct contrast to your typical web business or social platform, where they do everything they can to keep you engaged and on that platform. This can’t have escaped the notice of the good folks at Google. And now, many questions are answered directly on the search engine.

    Search Engine Landin SEO- 18 readers -
  • The 4 Ps of SEO & digital marketing

    It’s a peculiar time to be a marketer. Many of us in the SEO world, myself included, are not traditionally trained as marketers. In fact, I studied computer science and was initially a web and software developer. My marketing career was a fortunate accident — a case of being in the right place at the right time.

    Marketing Landin SEO- 15 readers -
  • The 4 Ps of SEO & digital marketing

    It’s a peculiar time to be a marketer. Many of us in the SEO world, myself included, are not traditionally trained as marketers. In fact, I studied computer science and was initially a web and software developer. My marketing career was a fortunate accident — a case of being in the right place at the right time.

    Search Engine Landin SEO- 18 readers -
  • How much does SEO cost?

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Search Engine Landin SEO How To's- 17 readers -
  • Small business SEO: Your questions answered

    Being a small business is tough. Many businesses fail in the first year, and many more will not make it to the five-year mark. But even established businesses can fail if they are unable to adapt to changing times. Marketing is difficult — digital marketing even more so. And the black-box nature of SEO can make it the most difficult form of marketing your business.

    Marketing Landin SEO- 16 readers -
    Earlier about the same topic:
  • SEO vs. PPC: Pros, cons & an integrated approach

    A question we are often asked is, “Which is better: SEO or PPC?” This is not a question with a general answer, as it really, truly depends on your current situation, objectives and marketplace. Certainly, we are big on SEO at Bowler Hat. My experience in this industry over nearly 17 years shows me that when done well, organic search delivers more volume at a better cost per ...

    Marketing Landin Paid Search SEO- 18 readers -
  • SEO vs. PPC: Pros, cons & an integrated approach

    A question we are often asked is, “Which is better: SEO or PPC?” This is not a question with a general answer, as it really, truly depends on your current situation, objectives and marketplace. Certainly, we are big on SEO at Bowler Hat. My experience in this industry over nearly 17 years shows me that when done well, organic search delivers more volume at a better cost per ...

    Search Engine Landin Paid Search SEO- 24 readers -
  • SEO & website design: Everything you need to know

    Your website is the center of your digital marketing world — the place that all digital rivers run toward. And of course, the largest of its traffic sources is generally organic search. Yet all too often, businesses don’t think about SEO until after having a website designed (or redesigned), and these sites are often sadly lacking on the SEO and digital marketing front.

    Search Engine Landin SEO- 41 readers -
  • Using agile project management for SEO & digital marketing

    SEO and digital marketing are incredibly complicated, and the digital landscape is in constant evolution and flux. New platforms. New competitors. The new world of marketing has evolved, yet processes for managing and adapting to change have not always kept pace. There is much to learn here from the worlds of manufacturing and software development.

    Search Engine Landin SEO- 38 readers -
  • SEO in 2017: Mobile optimization as a competitive advantage

    In 2016, the inevitable happened, and mobile overtook desktop as the primary device used to access websites. This didn’t come as a huge surprise because, as far back as 2015, Google reported that more searches were conducted on mobile than on any other device category. In many industries, this may be conservative and, at the agency I head up in the UK, Bowler Hat, our B2C cl ...

    Marketing Landin SEO- 27 readers -