marcus miller

  • SMART goals for SEO

    How can you set and achieve aggressive yet realistic SEO goals in 2018? Columnist Marcus Mill ...

    Marketing Land- 6 readers -
  • SMART goals for SEO

    How can you set and achieve aggressive yet realistic SEO goals in 2018? Columnist Marcus Miller explains what SMART goals are an ...

    Search Engine Land- 13 readers -
  • Targeting featured snippet and ‘People also ask’ SERP features

    Search engines have a peculiar business model: They exist to quickly direct you somewhere else. This is in direct contrast to your typical web business or social platform, where they do everything they can to keep you engaged and on that platform. This can’t have escaped the notice of the good folks at Google. And now, many questions are answered directly on the search engine.

    Search Engine Landin SEO- 19 readers -
  • The 4 Ps of SEO & digital marketing

    It’s a peculiar time to be a marketer. Many of us in the SEO world, myself included, are not traditionally trained as marketers. In fact, I studied computer science and was initially a web and software developer. My marketing career was a fortunate accident — a case of being in the right place at the right time.

    Marketing Landin SEO- 15 readers -
  • The 4 Ps of SEO & digital marketing

    It’s a peculiar time to be a marketer. Many of us in the SEO world, myself included, are not traditionally trained as marketers. In fact, I studied computer science and was initially a web and software developer. My marketing career was a fortunate accident — a case of being in the right place at the right time.

    Search Engine Landin SEO- 18 readers -
  • How much does SEO cost?

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Search Engine Landin SEO How To's- 17 readers -
  • Small business SEO: Your questions answered

    Being a small business is tough. Many businesses fail in the first year, and many more will not make it to the five-year mark. But even established businesses can fail if they are unable to adapt to changing times. Marketing is difficult — digital marketing even more so. And the black-box nature of SEO can make it the most difficult form of marketing your business.

    Marketing Landin SEO- 16 readers -
    Earlier about the same topic:
  • SEO vs. PPC: Pros, cons & an integrated approach

    A question we are often asked is, “Which is better: SEO or PPC?” This is not a question with a general answer, as it really, truly depends on your current situation, objectives and marketplace. Certainly, we are big on SEO at Bowler Hat. My experience in this industry over nearly 17 years shows me that when done well, organic search delivers more volume at a better cost per ...

    Marketing Landin Paid Search SEO- 18 readers -
  • SEO vs. PPC: Pros, cons & an integrated approach

    A question we are often asked is, “Which is better: SEO or PPC?” This is not a question with a general answer, as it really, truly depends on your current situation, objectives and marketplace. Certainly, we are big on SEO at Bowler Hat. My experience in this industry over nearly 17 years shows me that when done well, organic search delivers more volume at a better cost per ...

    Search Engine Landin Paid Search SEO- 24 readers -