marcus miller

  • SEO vs. PPC: Pros, cons & an integrated approach

    A question we are often asked is, “Which is better: SEO or PPC?” This is not a question with a general answer, as it really, truly depends on your current situation, objectives and marketplace. Certainly, we are big on SEO at Bowler Hat. My experience in this industry over nearly 17 years shows me that when done well, organic search delivers more volume at a better cost per ...

    Marketing Landin Paid Search SEO- 17 readers -
  • SEO vs. PPC: Pros, cons & an integrated approach

    A question we are often asked is, “Which is better: SEO or PPC?” This is not a question with a general answer, as it really, truly depends on your current situation, objectives and marketplace. Certainly, we are big on SEO at Bowler Hat. My experience in this industry over nearly 17 years shows me that when done well, organic search delivers more volume at a better cost per ...

    Search Engine Landin Paid Search SEO- 22 readers -
  • SEO & website design: Everything you need to know

    Your website is the center of your digital marketing world — the place that all digital rivers run toward. And of course, the largest of its traffic sources is generally organic search. Yet all too often, businesses don’t think about SEO until after having a website designed (or redesigned), and these sites are often sadly lacking on the SEO and digital marketing front.

    Search Engine Landin SEO- 31 readers -
  • Organic traffic & link building for small businesses

    When it comes down to it, the hardest part of SEO for most small businesses is building links and authority. Keyword research, on-page optimization, local SEO — it’s all doable, and to some degree mechanical. But raising your authority? Not so much. While the importance of links is clear, Google’s messaging is confusing and unhelpful.

    Search Engine Landin SEO- 23 readers -
  • Using agile project management for SEO & digital marketing

    SEO and digital marketing are incredibly complicated, and the digital landscape is in constant evolution and flux. New platforms. New competitors. The new world of marketing has evolved, yet processes for managing and adapting to change have not always kept pace. There is much to learn here from the worlds of manufacturing and software development.

    Search Engine Landin SEO- 30 readers -
  • SEO in 2017: Mobile optimization as a competitive advantage

    In 2016, the inevitable happened, and mobile overtook desktop as the primary device used to access websites. This didn’t come as a huge surprise because, as far back as 2015, Google reported that more searches were conducted on mobile than on any other device category. In many industries, this may be conservative and, at the agency I head up in the UK, Bowler Hat, our B2C cl ...

    Marketing Landin SEO- 26 readers -
  • SEO in 2017: Mobile optimization as a competitive advantage

    In 2016, the inevitable happened, and mobile overtook desktop as the primary device used to access websites. This didn’t come as a huge surprise because, as far back as 2015, Google reported that more searches were conducted on mobile than on any other device category. In many industries, this may be conservative and, at the agency I head up in the UK, Bowler Hat, our B2C cl ...

    Search Engine Landin SEO Google- 25 readers -
  • Canonical chaos: doubling down on duplicate content

    Search engines are getting smarter. There is little doubt about that. However, in a CMS-driven web where content can often exist on several URLs, it is not always clear what is the authoritative URL for a given piece of content. Also, having content on several URLs can lead to problems with link and ranking signals being split across several variations of a piece of content.

    Marketing Landin SEO Content- 16 readers -
  • Canonical chaos: doubling down on duplicate content

    Search engines are getting smarter. There is little doubt about that. However, in a CMS-driven web where content can often exist on several URLs, it is not always clear what is the authoritative URL for a given piece of content. Also, having content on several URLs can lead to problems with link and ranking signals being split across several variations of a piece of content.

    Search Engine Landin SEO Content- 13 readers -
  • The SEO power of portfolio entries, case studies & testimonials

    SEO and content marketing can be tough for small businesses. Creating content that answers the frequently asked questions in your industry may not be too difficult, but getting it found in search engines is not so easy if you are a small local player. Even if you could rank a piece of content nationally, would it turn into business? Could you handle the influx of leads if it ...

    Marketing Landin SEO- 22 readers -
  • The SEO power of portfolio entries, case studies & testimonials

    SEO and content marketing can be tough for small businesses. Creating content that answers the frequently asked questions in your industry may not be too difficult, but getting it found in search engines is not so easy if you are a small local player. Even if you could rank a piece of content nationally, would it turn into business? Could you handle the influx of leads if it ...

    Search Engine Landin SEO- 14 readers -
  • Authority & link building with real-time Penguin

    So it happened. Google finally released Penguin 4.0 — the last Penguin update of its kind, as it now processes in real time as a part of Google’s core ranking algorithm. In this post, I want to take a look at what Penguin is, how this update affects the SEO community as a whole and how the brave and the bold can continue to safely improve their organic visibility without fea ...

    Marketing Landin SEO Google- 27 readers -
  • Is SEO right for your business?

    This may seem strange coming from an SEO guy, but there are many situations where organic search may not be the best option for a given marketing challenge. In fact, there are times when SEO is just simply not a good fit. In this article, I am going to look at a few common scenarios we see at my agency where we have been contacted for SEO and have fed back that we believe th ...

    Marketing Landin SEO- 19 readers -
  • Is SEO right for your business?

    This may seem strange coming from an SEO guy, but there are many situations where organic search may not be the best option for a given marketing challenge. In fact, there are times when SEO is just simply not a good fit. In this article, I am going to look at a few common scenarios we see at my agency where we have been contacted for SEO and have fed back that we believe th ...

    Search Engine Landin SEO- 12 readers -
  • KPIs for SEO: measuring SEO success

    Measuring your results is a critical component of any SEO campaign. There are many, many variables at play in an SEO campaign, so successful campaigns rely on a control system to ensure the work undertaken delivers results. Key Performance Indicators (KPIs) act as this control system and allow you to identify what is working — and often, more importantly, provide the SEO wit ...

    Marketing Landin SEO- 27 readers -
  • KPIs for SEO: measuring SEO success

    Measuring your results is a critical component of any SEO campaign. There are many, many variables at play in an SEO campaign, so successful campaigns rely on a control system to ensure the work undertaken delivers results. Key Performance Indicators (KPIs) act as this control system and allow you to identify what is working — and often, more importantly, provide the SEO wit ...

    Search Engine Landin SEO Google- 29 readers -
  • The perfect local SEO landing page

    We work with hundreds of local businesses — from hyperlocal, single-location businesses to nationwide, multi-location companies — at the company I run, Bowler Hat. One pattern we often see is that larger and seemingly more authoritative businesses don’t perform as well in local search as they should.

    Marketing Land- 21 readers -
  • The perfect local SEO landing page

    We work with hundreds of local businesses — from hyperlocal, single-location businesses to nationwide, multi-location companies — at the company I run, Bowler Hat. One pattern we often see is that larger and seemingly more authoritative businesses don’t perform as well in local search as they should.

    Search Engine Landin SEO- 39 readers -