Marcus Tober

  • Will gTLDs help you rank higher in search results?

    The range of generic top-level domains (gTLDs) is expanding to include new options such as .Hotel, .RealEstate and .Berlin. Will they help you rank higher in searches? Of course, Google has categorically denied that there would be any rankings benefit from using the new domain extensions. And this seems to align with its strategy of reducing the impact of keywords in domain ...

    Marcus Tober/ Econsultancy- 5 readers -
  • How does Google judge quality content?

    Everybody talks about the need to provide quality content on your site if you want to rank well in searches. But how do search engines identify quality content? Successive Google algorithm updates (culminating in the recent Panda 4.1) aim to refine results so that they match the intent of the search query and deliver the most comprehensive, accessible and well-written answer.

    Marcus Tober/ Econsultancyin SEO Content Google How To's- 9 readers -
  • How does Google judge quality content?

    Everybody talks about the need to provide quality content on your site if you want to rank well in searches. But how do search engines identify quality content? Successive Google algorithm updates (culminating in the recent Panda 4.1) aim to refine results so that they match the intent of the search query and deliver the most comprehensive, accessible and well-written answer.

    Marcus Tober/ Econsultancyin SEO Content Google How To's- 5 readers -
  • How can marketers benefit from mobile search?

    There are major differences between the results that search engines deliver on phones and computers. How can marketers structure their search strategy to maximise results? Figures from 2013 found that nearly 20% of the average adult American’s daily media consumption was on mobile devices, a trend that is only accelerating.

    Marcus Tober/ Econsultancyin How To's- 3 readers -
  • How can marketers benefit from mobile search?

    There are major differences between the results that search engines deliver on phones and computers. How can marketers structure their search strategy to maximise results? Figures from 2013 found that nearly 20% of the average adult American’s daily media consumption was on mobile devices, a trend that is only accelerating.

    Marcus Tober/ Econsultancyin How To's- 4 readers -