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As a content marketer, you have so much of the planning and execution phases in your control. You drive forward, setting up tasks to be done and milestones to be hit, and then knocking them down one by one. You have a tangible feeling of accomplishment and momentum. Everything’s running on time. The finish line is in view.
“When can you get started on that blog post?” “When will you have that e-book done?” If you’re like many content creators, these questions can bring on an outbreak of cold sweat, an uneasy feeling in your gut, or even a full-blown panic attack. But why? It’s not like you’re a newbie to the production process.