Margie Clayman

  • The Two Letters That Ensure Marketing and PR Failure

    The other day I was at a trade show and I was talking to one of our media contacts about the state of the industry. Her publication, as well as a few others in the space, have been working on iPad apps that allow you to download issues of the publication. These apps are great for the publishers of course. Encouraging people to read your magazine anywhere is never a bad thing.

    Margie Clayman/ Vocus Blog- 13 readers -
  • Why Your Super Sexy, Killer Content Marketing Won’t Work

    I remember the first time I sat down to write a blog post outside the comfortable confines of Livejournal, which was basically, for me, a predecessor to Facebook. I was pretty new to the world of marketing and felt a little weird about the idea that you could write something on a site and people would eventually start gravitating towards you if your content was good. That was the promise Blogger.

    Margie Clayman/ Vocus Blogin Affiliate Content- 32 readers -
  • Don’t Let Your Company Become a Game of Thrones

    Ah. Your company. It used to be a land of peace and tranquility, where everyone worked together. That was back when the company was small and most people wore more than one hat. No one could afford to be territorial because everyone needed support. Something happened though as your business grew and as your number of team members increased.

    Margie Clayman/ Vocus Blog- 15 readers -
  • In Marketing, Maybe It’s Quality Appreciation That’s Dead

    I remember the first time the thought occurred to me that maybe quality was something companies no longer really cared about in their marketing. We had finished a brochure for a client and as we always did, we followed up with a print quote. When we request a quote from a printer we tend to spec high-quality paper that will ensure that there won’t be any bleed-through.

    Margie Clayman/ Vocus Blog- 10 readers -
  • Don’t Lean In – Reach Out

    The AMC show Mad Men is mostly known for the leading actor, Jon Hamm. However, for women watching the show, I think it’s fair to say that Peggy Olson, played by Elisabeth Moss, is one of the most interesting television characters around. I won’t give any spoilers in case you are planning on binge-watching the series over the summer, but suffice to say that at the beginning of ...

    Margie Clayman/ Vocus Blog- 20 readers -
  • 9 Books for Your Summer Reading List

    Ah, Memorial Day. In addition to solemnly marking the fact that so many men and women have fought and died for our country, Memorial Day is also the unofficial start of the summer season. If you’re like me, summer means prime reading time, whether it’s under a shady tree, on a sunny spot by a river, or at an air-conditioned café.

    Margie Clayman/ Vocus Blog- 16 readers -
  • The Pros and Cons of Making The Shift

    Last weekend I was happy to find that I could actually watch one of my Cleveland Indians games on television. Having moved down to Marietta, Ohio, this is the first baseball season of my life, apart from the strike year, where I have not been able to catch my poor putrid baseball team on the boob tube.

    Margie Clayman/ Vocus Blog- 15 readers -
  • Muppets, Magic and Marketing

    Over the last few days, I have been enjoying reading Jim Henson’s biography, which my brother very kindly gave me for Christmas. The book is fascinating in part because it shows what Jim Henson was like as a regular person – a husband, a father, a businessman – versus the sort of mythical man he seems to be for me and people of my generation.

    Margie Clayman/ Vocus Blogin Social- 20 readers -
  • 25 Reasons Why There Is No Formula for Marketing Success

    I don’t know if you have noticed, but it seems the latest craze in the blogosphere is writing formulaic list posts about how you can be a better person. Maybe you’ve seen some of them. “Nine things emotionally strong people do.” “If you want to be successful do (or don’t do), these 27 things.” I tend not to be a fan of these posts.

    Margie Clayman/ Vocus Blog- 14 readers -
  • 6 Tips for Organizing Your Marketing Assets

    Great news! Your company is enjoying a very successful year and as a result your CEO and CFO finally gave you the green light to revamp the corporate website. You have been waiting for this opportunity for a long time. You really want to highlight your company’s expanded capabilities and move your website from the 20th century into the 21st century.

    Margie Clayman/ Vocus Blog- 9 readers -