Margot Da Cunha

  • The 9 Best Free Social Media Management Tools in 2018

    With 2018 upon us, whether it be eating more vegetables or finally using that overpriced gym membership, you’re probably in full goal-setting mode. New Year’s resolutions are meant to be broken, right? Perhaps when it comes to personal goals, but for marketing goals, now is the time to tackle your strategy with full-force.

    Margot Da Cunha/ WordStreamin Social- 18 readers -
  • 7 of the Biggest Facebook Advertising Updates in 2017

    The time has come to pop the champagne! 2018 is swiftly approaching, and we have all survived yet another year of social media–consumed lifestyles. That’s right, another year of wasting hours upon hours on Facebook has passed before our very eyes. As always, Facebook has been a part of some rather large controversies.

    Margot Da Cunha/ WordStreamin Social- 9 readers -
  • 9 Quality Sources for Beautiful Landing Page Templates

    Do you wake up from nightmares about ugly landing pages tied to your brand? Or perhaps, even worse: no landing pages at all! How in the world will you manage to grow your business without a place to generate new leads or convert existing ones? Landing pages can be a marketer’s worst nightmare, especially if you are strapped on design resources and budget.

    Margot Da Cunha/ WordStream- 15 readers -
  • 10 Must-Know Holiday Marketing Stats

    The ho-ho-holidays are upon us, and there is no escaping the madness of shoppers, decorations, lights, food, and holiday madness for the remainder of 2017. You might be rolling your eyes at the fact that you started hearing Christmas tunes blast through your radio as early as October; not to mention that every store in the mall has been decorated in red, green, silver, and gold ...

    Margot Da Cunha/ WordStream- 10 readers -
  • The Complete Guide to Advertising on Instagram

    So you’re running paid search and display ads through Google, you’re advertising on Facebook, LinkedIn, Twitter, and even some niche industry-related social sites. Perhaps you’re even running some guerilla advertising campaigns, or commercials through NPR. But for some strange reason, you dismissed Instagram, unsure if it would yield ROI.

    Margot Da Cunha/ WordStreamin Social Paid Search- 10 readers -
  • 14 Fun & Festive Holiday Marketing Ideas for 2017

    With pumpkin spice lattes back in season, it is hard not to have the holidays on our minds. Halloween is creeping up on us, and we’re about to be in full-out holiday season. What could be more exciting! While it might seem early to plan for winter, it isn’t! The earlier the better. After all, Mariah Carey already has her Christmas tree up… While not all of us love baking rei ...

    Margot Da Cunha/ WordStreamin Social EMail- 11 readers -
  • 8 Advertising Tips for Electricians & Other Tradesmen

    For a millennial, full-time digital marketing professional who runs ad campaigns for the tech startup she’s employed for, learning AdWords seems quite feasible. For an electrician, roofer, locksmith, or contractor, PPC might as well stand for party planning company… Why would people in small service-based trades like these be familiar with pay-per-click advertising? They may n ...

    Margot Da Cunha/ WordStreamin Paid Search- 14 readers -
  • Complete Beginner’s Guide to Advertising on Amazon

    Is Amazon taking over the world? Well, I’d estimate that I spend half of my paycheck on Amazon Prime. Whether it be stocking up on paper towels and cleaning supplies, buying random kitchen products, or ordering my favorite snacks in bulk, it’s hard to resist the convenience and affordability of Amazon. If you’re not an Amazon shopping fanatic like myself, your customers likely are.

    Margot Da Cunha/ WordStream- 12 readers -
  • 5 Ways to Build a Video Culture at Your Company

    Did you know that 52% of marketers worldwide name video as the type of content with the highest ROI? If you were attracted to the title of this post, maybe you’re already sold on video. I mean, how could you not be? Video is everywhere – whether it be a competitor’s website or your Facebook feed. It’s now an unavoidable content type.

    Margot Da Cunha/ WordStream- 12 readers -
  • The Ridiculously Awesome Guide to Facebook Live

    I can still remember rushing home from high school to watch TRL. For those of you unfamiliar, TRL (Total Request Live) was a live broadcast from MTV studio in Times Square, where the one and only Carson Daly would count down the 10 most popular music videos in the country. I was so impressed by the fact that Carson and his guests were able to appear so calm, cool, and collected ...

    Margot Da Cunha/ WordStreamin Social EMail- 16 readers -
  • 10 Ways to Get More Mileage from SlideShare

    Spending hours upon hours over several weeks on a presentation to present once at a conference is a waste and a missed opportunity. Whether you had 10 attendees or 2,000, your slide deck deserves to live on past that breakout session. Giving your slides a second life, whether you made them for a presentation at an event, a meeting, a webinar, training or what have you, has a ...

    Margot Da Cunha/ WordStreamin Social EMail- 22 readers -
  • 11 Examples of Great Customer Testimonial Pages

    As we all know, it’s easy for marketers to brag about how great their product or service is. Writing compelling copy, shooting enticing photos, or even producing glamorous videos are all tactics we use to draw attention to our brands. While all of these strategies can be successful, there really is no better way to gain trust and prove the validity of your brand like customer testimonials.

    Margot Da Cunha/ WordStreamin EMail- 29 readers -
  • 6 Free Resources for Industry-Specific Marketing Benchmarks

    Being a marketer has many challenges, but one of the hardest is reporting and proving your success to higher-ups. You’re often met with questions like, “Well, how is Competitor X doing?” or “How do these numbers compare with industry standards?” While it’s sadly illegal to hack into your competitors’ marketing reports, there are several tools and resources available that provi ...

    Margot Da Cunha/ WordStreamin Affiliate EMail- 20 readers -
  • 4 Must-Try Google Mobile Ad Strategies (with Data!)

    According to analytics firm Flurry, U.S. consumers spend an average of 5 hours per day on mobile devices. As you can see in the graph below, the time spent on mobile phones is increasing at a pretty rapid rate. Minutes per day spent on mobile devices Whether you’re checking email, searching for something on Google, or stalking your favorite celebrities on Instagram, we all e ...

    Margot Da Cunha/ WordStreamin Google- 13 readers -