Margot Da Cunha

  • 14 Fun & Festive Holiday Marketing Ideas for 2017

    With pumpkin spice lattes back in season, it is hard not to have the holidays on our minds. Halloween is creeping up on us, and we’re about to be in full-out holiday season. What could be more exciting! While it might seem early to plan for winter, it isn’t! The earlier the better. After all, Mariah Carey already has her Christmas tree up… While not all of us love baking rei ...

    Margot Da Cunha/ WordStreamin Social EMail- 11 readers -
  • 8 Advertising Tips for Electricians & Other Tradesmen

    For a millennial, full-time digital marketing professional who runs ad campaigns for the tech startup she’s employed for, learning AdWords seems quite feasible. For an electrician, roofer, locksmith, or contractor, PPC might as well stand for party planning company… Why would people in small service-based trades like these be familiar with pay-per-click advertising? They may n ...

    Margot Da Cunha/ WordStreamin Paid Search- 14 readers -
  • Complete Beginner’s Guide to Advertising on Amazon

    Is Amazon taking over the world? Well, I’d estimate that I spend half of my paycheck on Amazon Prime. Whether it be stocking up on paper towels and cleaning supplies, buying random kitchen products, or ordering my favorite snacks in bulk, it’s hard to resist the convenience and affordability of Amazon. If you’re not an Amazon shopping fanatic like myself, your customers likely are.

    Margot Da Cunha/ WordStream- 12 readers -
  • 5 Ways to Build a Video Culture at Your Company

    Did you know that 52% of marketers worldwide name video as the type of content with the highest ROI? If you were attracted to the title of this post, maybe you’re already sold on video. I mean, how could you not be? Video is everywhere – whether it be a competitor’s website or your Facebook feed. It’s now an unavoidable content type.

    Margot Da Cunha/ WordStream- 12 readers -
  • The Ridiculously Awesome Guide to Facebook Live

    I can still remember rushing home from high school to watch TRL. For those of you unfamiliar, TRL (Total Request Live) was a live broadcast from MTV studio in Times Square, where the one and only Carson Daly would count down the 10 most popular music videos in the country. I was so impressed by the fact that Carson and his guests were able to appear so calm, cool, and collected ...

    Margot Da Cunha/ WordStreamin Social EMail- 16 readers -
  • 10 Ways to Get More Mileage from SlideShare

    Spending hours upon hours over several weeks on a presentation to present once at a conference is a waste and a missed opportunity. Whether you had 10 attendees or 2,000, your slide deck deserves to live on past that breakout session. Giving your slides a second life, whether you made them for a presentation at an event, a meeting, a webinar, training or what have you, has a ...

    Margot Da Cunha/ WordStreamin Social EMail- 22 readers -
  • 11 Examples of Great Customer Testimonial Pages

    As we all know, it’s easy for marketers to brag about how great their product or service is. Writing compelling copy, shooting enticing photos, or even producing glamorous videos are all tactics we use to draw attention to our brands. While all of these strategies can be successful, there really is no better way to gain trust and prove the validity of your brand like customer testimonials.

    Margot Da Cunha/ WordStreamin EMail- 23 readers -
  • 6 Free Resources for Industry-Specific Marketing Benchmarks

    Being a marketer has many challenges, but one of the hardest is reporting and proving your success to higher-ups. You’re often met with questions like, “Well, how is Competitor X doing?” or “How do these numbers compare with industry standards?” While it’s sadly illegal to hack into your competitors’ marketing reports, there are several tools and resources available that provi ...

    Margot Da Cunha/ WordStreamin Affiliate EMail- 20 readers -
  • 4 Must-Try Google Mobile Ad Strategies (with Data!)

    According to analytics firm Flurry, U.S. consumers spend an average of 5 hours per day on mobile devices. As you can see in the graph below, the time spent on mobile phones is increasing at a pretty rapid rate. Minutes per day spent on mobile devices Whether you’re checking email, searching for something on Google, or stalking your favorite celebrities on Instagram, we all e ...

    Margot Da Cunha/ WordStreamin Google- 13 readers -
  • Video SEO: 9 Ways to Optimize Your Video for Search

    So you haven’t missed one episode of Whiteboard Friday by the king of SEO himself, Rand Fishkin? You’ve got website SEO down to a science. But what about video SEO? It’s not quite the same now, is it? You’ve also spent all this time and money strategizing, producing, and editing your video, but it just isn’t getting ranked.

    Margot Da Cunha/ WordStreamin SEO- 21 readers -
  • The 7 Best Content Curation Tools in 2017

    Back in the day there was a real issue with finding relevant content online. Now our problem is quite the opposite. There is SO much information and entertainment online that it can be hard to find quality content without getting lost in a sea of cat videos or “fake news.” How can you avoid the content spam and find the truly valuable content to help you do your job more effec ...

    Margot Da Cunha/ WordStreamin Content- 26 readers -
  • 5 Tips to Make Your YouTube TrueView Ads Unskippable

    If you're the type of advertiser that has historically shied away from YouTube TrueView ads because the option to “skip” within the first few seconds seemed too risky, your approach may need to change! Later this year, you’ll no longer have the option to create unskippable 30-second ads on the platform.

    Margot Da Cunha/ WordStreamin Social- 21 readers -
  • 6 Easy Tips for More Profitable YouTube Advertising

    Did you know that people watch 5 billion videos on YouTube every day? In fact, 300 hundred hours of video are uploaded to YouTube every minute! This might not even surprise you, as YouTube is the leading service that made it possible to easily put videos online in 2005. Flash forward to 2017 and if your marketing strategy does not have a video component tied to it, your visib ...

    Margot Da Cunha/ WordStreamin Social Paid Search- 20 readers -
  • The Complete Guide to Using Social Proof in Ads and Landing Pages

    Do you remember the first time you saw someone wearing UGG boots? You probably gasped with disgust, thinking “oh man, those things are ugg-ly!” Fast forward a couple months later when you purchased a pair. Why did you do this? The answer is social proof. As you stormed through the hallways you noticed that all of your closest friends and older idols started sporting UGG boots.

    Margot Da Cunha/ WordStreamin Paid Search- 33 readers -