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As we all know, it’s easy for marketers to brag about how great their product or service is. Writing compelling copy, shooting enticing photos, or even producing glamorous videos are all tactics we use to draw attention to our brands. While all of these strategies can be successful, there really is no better way to gain trust and prove the validity of your brand like customer testimonials.
Being a marketer has many challenges, but one of the hardest is reporting and proving your success to higher-ups. You’re often met with questions like, “Well, how is Competitor X doing?” or “How do these numbers compare with industry standards?” While it’s sadly illegal to hack into your competitors’ marketing reports, there are several tools and resources available that provi ...
According to analytics firm Flurry, U.S. consumers spend an average of 5 hours per day on mobile devices. As you can see in the graph below, the time spent on mobile phones is increasing at a pretty rapid rate. Minutes per day spent on mobile devices Whether you’re checking email, searching for something on Google, or stalking your favorite celebrities on Instagram, we all e ...
So you haven’t missed one episode of Whiteboard Friday by the king of SEO himself, Rand Fishkin? You’ve got website SEO down to a science. But what about video SEO? It’s not quite the same now, is it? You’ve also spent all this time and money strategizing, producing, and editing your video, but it just isn’t getting ranked.
If an advertisement or a content piece lacks a great headline, it doesn’t matter how good what’s inside is. You might as well toss out the effort you spent writing it and setting up your campaign. There’s no sense in dedicating any time to creating content or running ads if your headlines aren’t compelling. It’s like writing a wonderful book and giving it an awful cover.
Back in the day there was a real issue with finding relevant content online. Now our problem is quite the opposite. There is SO much information and entertainment online that it can be hard to find quality content without getting lost in a sea of cat videos or “fake news.” How can you avoid the content spam and find the truly valuable content to help you do your job more effec ...
If you're the type of advertiser that has historically shied away from YouTube TrueView ads because the option to “skip” within the first few seconds seemed too risky, your approach may need to change! Later this year, you’ll no longer have the option to create unskippable 30-second ads on the platform.
Did you know that people watch 5 billion videos on YouTube every day? In fact, 300 hundred hours of video are uploaded to YouTube every minute! This might not even surprise you, as YouTube is the leading service that made it possible to easily put videos online in 2005. Flash forward to 2017 and if your marketing strategy does not have a video component tied to it, your visib ...
Do you remember the first time you saw someone wearing UGG boots? You probably gasped with disgust, thinking “oh man, those things are ugg-ly!” Fast forward a couple months later when you purchased a pair. Why did you do this? The answer is social proof. As you stormed through the hallways you noticed that all of your closest friends and older idols started sporting UGG boots.
Did you know that 80% of consumer internet traffic will be video in 2019, according to Cisco? While that’s pretty astounding, it isn’t THAT shocking. You’ve likely already noticed that your Facebook feed has turned into a jam-packed binge-watching session. You likely send out a few snap videos a week to friends and family, and Facetime has become the main way you communicate wi ...
When I find myself eating the exact same thing for breakfast, lunch, and dinner during the work weeks I grow frustrated by the repetitiveness of my habits. Luckily, this isn’t the case with social media. In the world of social media marketing things are constantly changing, which is what keeps all of our jobs interesting.
Creating a beautiful business video takes talent, time, and resources. Whether you’re producing your video in-house or with an outside team, the process can be expensive and time-consuming. The biggest problem is that after all the blood, sweat, and tears to produce a phenomenal final product, a big piece of the puzzle is often overlooked...the promotion strategy.
If you're one of the 1 billion active users on Facebook, then you’ve likely noticed a recent surge of video content taking over your News Feed. And if you’re anything like me, you’ve found this content shift enhances your Facebook browsing experience in most instances. More and more marketers are becoming aware of this powerful content format, and are quickly hopping on board ...
Are you still watching? Have you ever been victim to that shaming message that pops up after you’ve binged watched nearly an entire season of House of Cards? Many of us have, and luckily we’re not alone. Humans love binge watching because our brains process video 60,000 times faster then text. Video is entertaining, visual, and drastically underused to convert leads.
It’s rare for a day to go by without me scrolling through my Facebook feed. And I’m not alone: According to DMR, 65% of Facebook users log on daily. As marketers, we know how critical it is to have a business Facebook presence, but we also know that it’s becoming increasing challenging to stand out among our peers.
The sun was shining and the hotel pool was glistening, but at the San Jose Convention Center on Tuesday, search marketers at SMX West were not lounging in the 70-degree weather under the clear blue sky; rather they were jam-packed into an over-air-conditioned room to hear Google’s Behshad Behzadi reveal the future of search.
“I’m getting tons of traffic to my page, but conversion rates are low.” Sound familiar? Whenever I hear this complaint, it’s not hard to troubleshoot the source of the problem – the landing page. It’s like having a talented soccer team that can execute everything aside from scoring the goal; there’s no shot in generating leads if you can’t get them in the net.
Non-profits are hit with the biggest digital marketing challenge of all: having no money. To operate, thrive, and raise awareness for their cause without spending a substantial amount of money can seem impossible in a world of bigger, louder, and more financially equipped online advertisers. Even though the challenges sound momentous, the people in these positions are often su ...
Humans connect to, relate to, and trust other humans. If someone doesn’t trust you, would they be likely to do business with you? Of course not. This is why providing faces and names to demonstrate your brand goes far beyond a money-making machine is immensely critical. Some businesses excel at tying their brand back to the people behind it, making it relatable and memorable to the audience.