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When I find myself eating the exact same thing for breakfast, lunch, and dinner during the work weeks I grow frustrated by the repetitiveness of my habits. Luckily, this isn’t the case with social media. In the world of social media marketing things are constantly changing, which is what keeps all of our jobs interesting.
Creating a beautiful business video takes talent, time, and resources. Whether you’re producing your video in-house or with an outside team, the process can be expensive and time-consuming. The biggest problem is that after all the blood, sweat, and tears to produce a phenomenal final product, a big piece of the puzzle is often overlooked...the promotion strategy.
If you're one of the 1 billion active users on Facebook, then you’ve likely noticed a recent surge of video content taking over your News Feed. And if you’re anything like me, you’ve found this content shift enhances your Facebook browsing experience in most instances. More and more marketers are becoming aware of this powerful content format, and are quickly hopping on board ...
Are you still watching? Have you ever been victim to that shaming message that pops up after you’ve binged watched nearly an entire season of House of Cards? Many of us have, and luckily we’re not alone. Humans love binge watching because our brains process video 60,000 times faster then text. Video is entertaining, visual, and drastically underused to convert leads.
It’s rare for a day to go by without me scrolling through my Facebook feed. And I’m not alone: According to DMR, 65% of Facebook users log on daily. As marketers, we know how critical it is to have a business Facebook presence, but we also know that it’s becoming increasing challenging to stand out among our peers.
The sun was shining and the hotel pool was glistening, but at the San Jose Convention Center on Tuesday, search marketers at SMX West were not lounging in the 70-degree weather under the clear blue sky; rather they were jam-packed into an over-air-conditioned room to hear Google’s Behshad Behzadi reveal the future of search.
“I’m getting tons of traffic to my page, but conversion rates are low.” Sound familiar? Whenever I hear this complaint, it’s not hard to troubleshoot the source of the problem – the landing page. It’s like having a talented soccer team that can execute everything aside from scoring the goal; there’s no shot in generating leads if you can’t get them in the net.
Non-profits are hit with the biggest digital marketing challenge of all: having no money. To operate, thrive, and raise awareness for their cause without spending a substantial amount of money can seem impossible in a world of bigger, louder, and more financially equipped online advertisers. Even though the challenges sound momentous, the people in these positions are often su ...
Humans connect to, relate to, and trust other humans. If someone doesn’t trust you, would they be likely to do business with you? Of course not. This is why providing faces and names to demonstrate your brand goes far beyond a money-making machine is immensely critical. Some businesses excel at tying their brand back to the people behind it, making it relatable and memorable to the audience.
A retail marketer who isn’t utilizing remarketing is like a fisherman with no bait. Similarly, your chances of catching a fish (or conversion) are much smaller if you don’t have the proper tools to do so. With the holiday season upon us, I’ve been doing a lot of in-store and online shopping, and the majority of stuff I’ve purchased thus far has been a product of smart remarketing.
The year 2016 is upon us, which means sparkly clothing, champagne flutes, and a long list of soon-to-be-broken resolutions. Aside from all of your cliché New Year’s Eve traditions, many marketers are starting to forecast what’s to come in the world of digital. So, as you tuck your ornaments away and toss the remainder of those cookies that are getting in the way of your wais ...
Car buyers spend up to 15 hours online researching, comparing, and learning, according to Google. And 70% of consumers researching cars turn to search engines first, according to a Kenshoo study. With these stats in mind, Michael Strasburger, Marketing Director at a Colorado-based Honda and Hyundai dealership called Planet Automotive, knew that he had to improve his paid search results.
Typically when we think of “viral videos” we visualize adorable children, adults acting like children, absurd pranks, and a plethora of cat videos. While this year’s top 10 most viewed YouTube clips did include an adorable group of children doing the “whip/nae nae,” a husband pranking his wife by turning their home into a plastic ball pit, and a 6ft man turning himself into a h ...
There’s nothing like the familiarity of fall. From sugar-rimmed pumpkin beers to the reds, oranges, and browns of the leaves that decorate the sidewalks as the trees begin to change. Year after year, we are all guilty of “falling for fall” whether we like to admit it or not. Yet life wouldn’t be interesting without the ever-changing society we live in.
Asking me "Should I use AdWords?" is like asking me if you should order dessert. The answer is always yes. I don’t care how full you are, there’s a separate compartment in your stomach for sweets. But of course I’m going to say yes, I have dessert after every meal (including breakfast), and I love PPC too, so YES is the answer to both inquiries.
Can you remember the last time a friend or relative popped out of the woodworks to scare the bajesus out of you? That’s how I feel when I see new ad tests on the SERPs. Nerdy, yes, but PPC and SEO people who spend their days analyzing the SERPs can likely relate. If you’ve been too busy collecting all of you Cyber Monday shipments to notice the crazy ad tests that have been ru ...
Instagram is my social media soul mate. I’ve been on the platform for over three years, and it’s hard to imagine a day without it. It takes all of the clutter of Twitter and the “I really don’t care about your life” updates from Facebook, and simplifies your experience into a visually engaging feed of highly filtered photographs, ahhh.
People are no longer shocked when they see an email with their name in the headline from a brand they may not recognize. Seeing ads that are relevant to your interests isn’t as creepy anymore, but almost expected. In fact, 74% percent of online consumers get frustrated with companies when content has nothing to do with their interests, and one-third of marketers see personaliza ...
There’s nothing like the familiarity of fall. From sugar-rimmed pumpkin beers to the reds, oranges, and browns of the leaves that decorate the sidewalks as the trees begin to change, year after year, we are all guilty of “falling for fall” whether we like to admit it or not. Yet life wouldn’t be interesting without the ever-changing society we live in.