Margot Da Cunha

  • The 7 Best Content Curation Tools in 2017

    Back in the day there was a real issue with finding relevant content online. Now our problem is quite the opposite. There is SO much information and entertainment online that it can be hard to find quality content without getting lost in a sea of cat videos or “fake news.” How can you avoid the content spam and find the truly valuable content to help you do your job more effec ...

    Margot Da Cunha/ WordStreamin Content- 21 readers -
  • 5 Tips to Make Your YouTube TrueView Ads Unskippable

    If you're the type of advertiser that has historically shied away from YouTube TrueView ads because the option to “skip” within the first few seconds seemed too risky, your approach may need to change! Later this year, you’ll no longer have the option to create unskippable 30-second ads on the platform.

    Margot Da Cunha/ WordStreamin Social- 14 readers -
  • 6 Easy Tips for More Profitable YouTube Advertising

    Did you know that people watch 5 billion videos on YouTube every day? In fact, 300 hundred hours of video are uploaded to YouTube every minute! This might not even surprise you, as YouTube is the leading service that made it possible to easily put videos online in 2005. Flash forward to 2017 and if your marketing strategy does not have a video component tied to it, your visib ...

    Margot Da Cunha/ WordStreamin Social Paid Search- 16 readers -
  • The Complete Guide to Using Social Proof in Ads and Landing Pages

    Do you remember the first time you saw someone wearing UGG boots? You probably gasped with disgust, thinking “oh man, those things are ugg-ly!” Fast forward a couple months later when you purchased a pair. Why did you do this? The answer is social proof. As you stormed through the hallways you noticed that all of your closest friends and older idols started sporting UGG boots.

    Margot Da Cunha/ WordStreamin Paid Search- 27 readers -
  • 8 Industries That Must Have a Video Marketing Strategy

    Did you know that 80% of consumer internet traffic will be video in 2019, according to Cisco? While that’s pretty astounding, it isn’t THAT shocking. You’ve likely already noticed that your Facebook feed has turned into a jam-packed binge-watching session. You likely send out a few snap videos a week to friends and family, and Facetime has become the main way you communicate wi ...

    Margot Da Cunha/ WordStream- 15 readers -
  • Video Marketing Ideas: 9 Ways to Promote Video Content

    Creating a beautiful business video takes talent, time, and resources. Whether you’re producing your video in-house or with an outside team, the process can be expensive and time-consuming. The biggest problem is that after all the blood, sweat, and tears to produce a phenomenal final product, a big piece of the puzzle is often overlooked...the promotion strategy.

    Margot Da Cunha/ WordStream- 21 readers -
  • 6 Ways to Use Video to Increase Conversion Rates

    Are you still watching? Have you ever been victim to that shaming message that pops up after you’ve binged watched nearly an entire season of House of Cards? Many of us have, and luckily we’re not alone. Humans love binge watching because our brains process video 60,000 times faster then text. Video is entertaining, visual, and drastically underused to convert leads.

    Margot Da Cunha/ WordStream- 17 readers -
  • 10 Smart & Easy Facebook Marketing Ideas

    It’s rare for a day to go by without me scrolling through my Facebook feed. And I’m not alone: According to DMR, 65% of Facebook users log on daily. As marketers, we know how critical it is to have a business Facebook presence, but we also know that it’s becoming increasing challenging to stand out among our peers.

    Margot Da Cunha/ WordStreamin Social- 19 readers -
  • Google Reveals the Future of Search at #SMX West

    The sun was shining and the hotel pool was glistening, but at the San Jose Convention Center on Tuesday, search marketers at SMX West were not lounging in the 70-degree weather under the clear blue sky; rather they were jam-packed into an over-air-conditioned room to hear Google’s Behshad Behzadi reveal the future of search.

    Margot Da Cunha/ WordStreamin Google- 20 readers -
  • Landing Pages for Lead Generation: 8 Conversion-Driving Tips

    “I’m getting tons of traffic to my page, but conversion rates are low.” Sound familiar? Whenever I hear this complaint, it’s not hard to troubleshoot the source of the problem – the landing page. It’s like having a talented soccer team that can execute everything aside from scoring the goal; there’s no shot in generating leads if you can’t get them in the net.

    Margot Da Cunha/ WordStreamin Paid Search- 20 readers -
  • 7 Ways to Humanize Your Brand

    Humans connect to, relate to, and trust other humans. If someone doesn’t trust you, would they be likely to do business with you? Of course not. This is why providing faces and names to demonstrate your brand goes far beyond a money-making machine is immensely critical. Some businesses excel at tying their brand back to the people behind it, making it relatable and memorable to the audience.

    Margot Da Cunha/ WordStreamin EMail- 14 readers -
  • 5 Remarkable Remarketing Audiences Retailers MUST Target

    A retail marketer who isn’t utilizing remarketing is like a fisherman with no bait. Similarly, your chances of catching a fish (or conversion) are much smaller if you don’t have the proper tools to do so. With the holiday season upon us, I’ve been doing a lot of in-store and online shopping, and the majority of stuff I’ve purchased thus far has been a product of smart remarketing.

    Margot Da Cunha/ WordStreamin Paid Search- 10 readers -
  • 10 Digital Marketing Trends to Watch Out For in 2016

    The year 2016 is upon us, which means sparkly clothing, champagne flutes, and a long list of soon-to-be-broken resolutions. Aside from all of your cliché New Year’s Eve traditions, many marketers are starting to forecast what’s to come in the world of digital. So, as you tuck your ornaments away and toss the remainder of those cookies that are getting in the way of your wais ...

    Margot Da Cunha/ Search Engine Journal- 18 readers -
  • Two of YouTube’s Top 10 Videos of the Year Were Ads!

    Typically when we think of “viral videos” we visualize adorable children, adults acting like children, absurd pranks, and a plethora of cat videos. While this year’s top 10 most viewed YouTube clips did include an adorable group of children doing the “whip/nae nae,” a husband pranking his wife by turning their home into a plastic ball pit, and a 6ft man turning himself into a h ...

    Margot Da Cunha/ WordStreamin Paid Search- 18 readers -