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Laying down the law I recently finished reading Simon Sinek’s “Start With Why” and wanted to share how to apply some of the concepts he discusses directly to customer experience for your business. First, you need to be familiar with the “law of diffusion of innovation” which states “if you want to achieve mass-market success or mass-market acceptance of an idea, you cannot h ...
There comes a time with certain client accounts when you hit a wall with linkbuilding efforts. This may be because you’re working in a highly regulated industry or maybe it’s simply an off-season for the account. Either way, it can be a good idea to take a step back and try some new strategies for awhile to refresh your outlook on the account and focus your efforts on something new.