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With video becoming an integral part of social marketers’ strategies, we at Simply Measured set out to provide you with a holistic view of video performance. Now live in all accounts, you can analyze the video performance on your Facebook fan pages, Twitter accounts, Instagram accounts, and YouTube channels individually or in aggregate.
You want to generate awareness of your brand and/or product, but you ultimately want to bring dollars into your business. You want to build an engaged community on social, but you want to get those click-throughs, too. Because you want to get better at many things, you don’t want to measure just one element of your social media activity. And you still haven’t found what you’re looking for.
Simply Measured has been the leader in social analytics for the past five years. As we continue to push the envelope of what’s possible for social marketers, lets take a look at how we got here and where we’re going. Past When we started Simply Measured back in 2010, we went by a very different name: Untitled Startup.
Earlier this week our most powerful report, the Cross Channel Social Performance report, was updated to provide you with even more insight into social’s impact on your business. With this update, we added an entire new section to the report by incorporating Google Analytics data and showing the impact social has on web traffic.