maricel paz

  • What Full-Funnel Social Analytics Actually Means

    You want to generate awareness of your brand and/or product, but you ultimately want to bring dollars into your business. You want to build an engaged community on social, but you want to get those click-throughs, too. Because you want to get better at many things, you don’t want to measure just one element of your social media activity. And you still haven’t found what you’re looking for.

    Simply Measuredin Content- 36 readers -
  • How to Determine Social’s Business Impact in One Report

    Earlier this week our most powerful report, the Cross Channel Social Performance report, was updated to provide you with even more insight into social’s impact on your business. With this update, we added an entire new section to the report by incorporating Google Analytics data and showing the impact social has on web traffic.

    Simply Measuredin Social How To's- 19 readers -