- Our Blog
Now that you know how to promote your business using a local internet marketing strategy, it’s time to look at the metrics and KPIs that will tell you if your marketing efforts are paying off. As a business, you obviously need to know the ROI on your marketing dollars; small businesses can’t afford to invest time and money into marketing campaigns that don’t deliver clear results.
Q: I want to improve my page’s conversion rate. Where should I start? A: A quick review of the page’s purpose, the traffic it’s getting, and how you’re promoting it will help you identify any gaps in between your goals and your results. These factors will vary drastically depending on the industry you’re in and what kind of conversion you’re looking for.