Marieke Van De Rakt

  • How to start a blog

    If you’re thinking about starting a blog, the most important thing I have to say to you is: go for it! Start your blog! Just do it! Blogging is a great SEO strategy, it’s a wonderful marketing tool and blogging is lots of fun! A new blog will allow you to make smart and strategic choices. Just take a little time to think about how to set up your blog before you begin, so you’ll ...

    Marieke Van De Rakt/ Yoastin How To's- 13 readers -
  • How do I determine what my cornerstone articles are?

    Cornerstone articles are those articles that are most important to your website. These are the articles you would like to rank high in the search engines. Cornerstone articles are usually explainers; relatively long articles combining insights from different blog posts. Perhaps you never thought about cornerstone articles before, even if you have your website for quite some time already.

    Marieke Van De Rakt/ Yoastin How To's- 16 readers -
  • What is on-page SEO?

    Every SEO strategy is focused on ranking as high as possible in the search engines. To do this, we all try to design and develop a website that Google’s secret algorithm will love. That’s basically what SEO is about. The factors in Google’s algorithm can be divided into two categories which will determine the ranking of your website: on-page factors and off-page factors.

    Marieke Van De Rakt/ Yoastin SEO- 18 readers -
  • Ask Yoast case study: SEO of an online shop

    SEO can be really complicated! How do you start with improving the structure of a site? How do you write amazing and SEO-friendly articles? To help all of you with your SEO strategy, I’m writing a series of Ask Yoast case studies. In these case studies, I’ll take a look at a specific site (the owner knows about it of course :-)), and I’ll give some SEO advice.

    Marieke Van De Rakt/ Yoastin SEO- 18 readers -
  • Transition words and SEO

    If you’ve been using the readability analysis of Yoast SEO, you’ve probably noticed our check on the use of transition words. You might have been wondering: What are transition words exactly? Why did we include that check in our analysis? Or, to what extent are those words important for SEO? Here, I’ll explain everything about the relationship between transition words and SEO.

    Marieke Van De Rakt/ Yoastin SEO- 16 readers -
  • What is cornerstone content?

    Cornerstone content pieces are those articles on your website you’re most proud of. They reflect your business, communicate your mission and are extremely well written. These are the articles you would like to rank high in the search engines. Cornerstone articles are usually explainers; these articles combine insights from different blog posts. Here, I’ll explain all about cornerstone content.

    Marieke Van De Rakt/ Yoastin Content- 17 readers -
  • Ask Yoast case study: SEO of a mom blog

    SEO can be a rather complicated and abstract thing. What exactly do we mean by increasing keyword density? How do you start with improving the structure of a site? That’s why I’m going to write a series of Ask Yoast case studies. In these case studies, I’ll take a look at a specific site (the owner knows about it of course :-)), and I’ll give some SEO advice.

    Marieke Van De Rakt/ Yoastin SEO- 23 readers -
  • Analyzing your audience: a how-to

    To write appealing text for your audience, you need to know them. Who are those people that read your stories? Who are the people that search for the terms you want to be found for? Where do they come from? How old are they? What are they interested in? And how will you be able to reach those people again? In this post I’ll help you with analyzing your audience.

    Marieke Van De Rakt/ Yoastin How To's- 14 readers -
  • SEO basics: How to use social media

    Social media endeavors should be a part of your SEO strategy. As social media usage increased in popularity, Google and other search engines couldn’t ignore them any longer. This means that your site’s popularity on social media ties in with your SEO more and more. The reason for this is simple: if people talk about you, online or offline, you’re relevant to the topic at hand.

    Marieke Van De Rakt/ Yoastin Social SEO How To's- 26 readers -
  • SEO basics: How to optimize a blog post?

    Content writing should be a key element of every SEO strategy. How do you make sure your blog posts have the highest chance to rank well in Google? What are the successive steps you’ll need to take? In this post, I’ll take you back to the very basics of SEO. How do you optimize a blog post? Find that keyword The very first step of every content SEO strategy should be keyword research.

    Marieke Van De Rakt/ Yoastin SEO Content How To's- 20 readers -
  • Does readability rank?

    Two weeks ago Google’s Gary Illyes tweeted that you should read your text out loud. If it doesn’t read nicely or sounds strange, it’ll probably won’t rank either. Of course, a discussion followed. Some SEOs are reluctant to believe him, because in some cases keyword stuffing still seems to pay off. For relatively small languages (like Dutch) this appears to be true.

    Marieke Van De Rakt/ Yoast- 16 readers -
  • New online course: Technical SEO 1

    Today we’re launching our first technical SEO training. This training will help EVERYONE to understand those difficult technical SEO issues. We’ll teach you exactly how to analyze (and solve) the most common technical SEO issues. Technical SEO can be quite daunting, but with this training, you’ll be able to fully grasp al those complicated technical SEO issues.

    Marieke Van De Rakt/ Yoastin SEO- 11 readers -
    Earlier about the same topic:
  • SEO basics: What is crawlability?

    Ranking in the search engines requires a website with flawless technical SEO. Luckily, the Yoast SEO plugin takes care (of almost) everything on your WordPress site. Still, if you really want to get most out of your website and keep on outranking the competition, some basic knowledge of technical SEO is a must.

    Marieke Van De Rakt/ Yoastin SEO- 14 readers -
  • SEO copywriting and writing for sales

    Writing is hard. Writing for the search engines is even harder. What about writing for the search engines and writing for sales simultaneously? Is that even doable? Because, in the end, we want to write copy that’ll rank in the search engines AND convince people to either buy your stuff, contact you, subscribe to your newsletter or to return to your website.

    Marieke Van De Rakt/ Yoastin SEO- 21 readers -
  • Is my website over-optimized?

    Optimizing sites for search engines is something we do every day. Of course, we practice what we preach! But, now and then, we encounter websites that have gone a little bit overboard in their optimization strategies. What is the difference between SEO and over-optimization? And, how do you recognize an over-optimized website? In this post, I will answer these two questions! Wh ...

    Marieke Van De Rakt/ Yoastin SEO- 16 readers -
  • My post ranks, but I don’t get any traffic

    You did everything you were supposed to do. You wrote an awesome blog post, and the post actually ranks high in the search engines. Perhaps you even made it rank in a number one position. And you’re quite proud of your performance. Your deception is huge when your number 1 post doesn’t attract any traffic to your site.

    Marieke Van De Rakt/ Yoast- 18 readers -
  • Tips for your local SEO content strategy

    If you own a local business, you want to dominate the local search results of your niche. But how do you write content that’ll pop up in those local search results? On what aspects should you focus? In this post, I’ll give tips you can use in order to set up your very own local SEO content strategy.

    Marieke Van De Rakt/ Yoastin SEO Content- 17 readers -
  • My bullets are green, but my post doesn’t rank?!

    The Yoast SEO plugin helps you to easily optimize the text of your post. This could definitely result in higher rankings. But unfortunately, green bullets do not magically put you on top of the search results. In this post, I’ll discuss a number of possible reasons why a post doesn’t rank, even though the text has been optimized with the Yoast SEO plugin.

    Marieke Van De Rakt/ Yoast- 23 readers -
  • SEO fact or fiction?

    SEO has a somewhat questionable reputation. Why is that? At Yoast, we advise you to make an awesome website. Our SEO advice always comes down to: make sure to outrank the competition by being the best result. We actually collaborate with Google in the development of our plugin. So, why does SEO have a questionable reputation? And what about all those ‘supposed’ SEO tricks that’ ...

    Marieke Van De Rakt/ Yoastin SEO- 20 readers -

About the author

Thumb marieke van de rakt
  • Marieke Van De Rakt
  • Researcher and projectmanager at http://t.co/gN6TksJrT0, also sociologist and criminologist. Married to @yoast, mother of Tycho, Wende and Ravi
  • 132 posts by Marieke Van De Rakt
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