Marieke Van De Rakt

  • Analyzing your audience: a how-to

    To write appealing text for your audience, you need to know them. Who are those people that read your stories? Who are the people that search for the terms you want to be found for? Where do they come from? How old are they? What are they interested in? And how will you be able to reach those people again? In this post I’ll help you with analyzing your audience.

    Marieke Van De Rakt/ Yoastin How To's- 6 readers -
  • SEO basics: How to use social media

    Social media endeavors should be a part of your SEO strategy. As social media usage increased in popularity, Google and other search engines couldn’t ignore them any longer. This means that your site’s popularity on social media ties in with your SEO more and more. The reason for this is simple: if people talk about you, online or offline, you’re relevant to the topic at hand.

    Marieke Van De Rakt/ Yoastin Social SEO How To's- 18 readers -
  • SEO basics: How to optimize a blog post?

    Content writing should be a key element of every SEO strategy. How do you make sure your blog posts have the highest chance to rank well in Google? What are the successive steps you’ll need to take? In this post, I’ll take you back to the very basics of SEO. How do you optimize a blog post? Find that keyword The very first step of every content SEO strategy should be keyword research.

    Marieke Van De Rakt/ Yoastin SEO Content How To's- 17 readers -
  • Does readability rank?

    Two weeks ago Google’s Gary Illyes tweeted that you should read your text out loud. If it doesn’t read nicely or sounds strange, it’ll probably won’t rank either. Of course, a discussion followed. Some SEOs are reluctant to believe him, because in some cases keyword stuffing still seems to pay off. For relatively small languages (like Dutch) this appears to be true.

    Marieke Van De Rakt/ Yoast- 12 readers -
  • New online course: Technical SEO 1

    Today we’re launching our first technical SEO training. This training will help EVERYONE to understand those difficult technical SEO issues. We’ll teach you exactly how to analyze (and solve) the most common technical SEO issues. Technical SEO can be quite daunting, but with this training, you’ll be able to fully grasp al those complicated technical SEO issues.

    Marieke Van De Rakt/ Yoastin SEO- 8 readers -
    Earlier about the same topic:
  • SEO basics: What is crawlability?

    Ranking in the search engines requires a website with flawless technical SEO. Luckily, the Yoast SEO plugin takes care (of almost) everything on your WordPress site. Still, if you really want to get most out of your website and keep on outranking the competition, some basic knowledge of technical SEO is a must.

    Marieke Van De Rakt/ Yoastin SEO- 13 readers -
  • SEO copywriting and writing for sales

    Writing is hard. Writing for the search engines is even harder. What about writing for the search engines and writing for sales simultaneously? Is that even doable? Because, in the end, we want to write copy that’ll rank in the search engines AND convince people to either buy your stuff, contact you, subscribe to your newsletter or to return to your website.

    Marieke Van De Rakt/ Yoastin SEO- 18 readers -
  • Is my website over-optimized?

    Optimizing sites for search engines is something we do every day. Of course, we practice what we preach! But, now and then, we encounter websites that have gone a little bit overboard in their optimization strategies. What is the difference between SEO and over-optimization? And, how do you recognize an over-optimized website? In this post, I will answer these two questions! Wh ...

    Marieke Van De Rakt/ Yoastin SEO- 13 readers -
  • My post ranks, but I don’t get any traffic

    You did everything you were supposed to do. You wrote an awesome blog post, and the post actually ranks high in the search engines. Perhaps you even made it rank in a number one position. And you’re quite proud of your performance. Your deception is huge when your number 1 post doesn’t attract any traffic to your site.

    Marieke Van De Rakt/ Yoast- 13 readers -
  • Tips for your local SEO content strategy

    If you own a local business, you want to dominate the local search results of your niche. But how do you write content that’ll pop up in those local search results? On what aspects should you focus? In this post, I’ll give tips you can use in order to set up your very own local SEO content strategy.

    Marieke Van De Rakt/ Yoastin SEO Content- 13 readers -
  • My bullets are green, but my post doesn’t rank?!

    The Yoast SEO plugin helps you to easily optimize the text of your post. This could definitely result in higher rankings. But unfortunately, green bullets do not magically put you on top of the search results. In this post, I’ll discuss a number of possible reasons why a post doesn’t rank, even though the text has been optimized with the Yoast SEO plugin.

    Marieke Van De Rakt/ Yoast- 20 readers -
  • SEO fact or fiction?

    SEO has a somewhat questionable reputation. Why is that? At Yoast, we advise you to make an awesome website. Our SEO advice always comes down to: make sure to outrank the competition by being the best result. We actually collaborate with Google in the development of our plugin. So, why does SEO have a questionable reputation? And what about all those ‘supposed’ SEO tricks that’ ...

    Marieke Van De Rakt/ Yoastin SEO- 17 readers -
  • How to start your keyword research: a case study

    If you start a new site, either a blog or an online shop, you won’t rank immediately. So, what’s the first step you need to take to boost your rankings? In our view, you should always start with keyword research. Take some time to think about the words you want to be found for: which words are your audience searching for? But how do you find that out? What tools are useful? And ...

    Marieke Van De Rakt/ Yoastin SEO How To's- 14 readers -
  • 2016 was an awesome year. Let’s celebrate!

    As the end of the year approaches, we always take some time to look back at all the things we did that year. We had a great 2016! We created new products, made large improvements to our Yoast SEO plugin and traveled the globe for many WordCamps and conferences. Because 2016 has been such an awesome year, we want to celebrate the end of it with a big sale! As of today (and until ...

    Marieke Van De Rakt/ Yoast- 20 readers -
  • SEO basics: What is content marketing?

    Content marketing consists of all marketing activities that focus on creating and sharing information. It should be part of every SEO strategy, but it’s also crucial for branding. The idea of content marketing is that sharing valuable information is a great way to attract an audience and to build a brand. Blogging is one of the most well-known ways of content marketing.

    Marieke Van De Rakt/ Yoastin SEO Content- 20 readers -
  • Why you should NOT write clickbait headlines

    You’d like your post to rank and your headlines to be clicked on. That’s how you generate traffic from the organic search results. After your headlines have generated those clicks, you’d want your customers to stay on our site and read your posts (and eventually decide to buy your stuff). That’s why writing clickbait headlines are not the best way to optimize your content.

    Marieke Van De Rakt/ Yoast- 15 readers -
  • Site structure training: now available!

    You want your site to appear high in the search engines. You want extra traffic and more customers and/or sales. And what you want most, is to outrank the competition. In order to do so, you can apply all kinds of SEO tactics. Structuring your site in such a way that Google can easily understand what’s your most important content, is an essential SEO tactic.

    Marieke Van De Rakt/ Yoast- 12 readers -
  • Why is site structure important?

    Structuring your site is a crucial element of SEO. If you want to generate more traffic to your website, you should create a structure for your site that makes sense to Google and your site’s visitors. In this post, I’ll explain why site structure is such an important aspect of SEO. Structure shows importance to Google If your site is well-structured, the most important content ...

    Marieke Van De Rakt/ Yoast- 13 readers -
  • New eBook: Shop SEO

    Would you like to generate more traffic to your eCommerce site? Are you dreaming of higher rankings and more sales? As of today, you can buy our Shop SEO eBook. In this eBook, we’ll give you lots of practical SEO tips, specifically focused on eCommerce sites. After reading our book, you’ll be able to easily update and improve your own SEO strategy.

    Marieke Van De Rakt/ Yoastin SEO- 26 readers -