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The mission of Yoast is ‘SEO for everyone‘. With our plugin, our online courses and our blog we try to make SEO understandable for everyone. We believe that every website -large and small- deserves a fair chance to pop up in the search engines. We strongly believe in our mission. Open Source is an important aspect of our mission. It’s one of the core values of our company.
If you want to measure the success of your content SEO strategy, you first need to establish what your goals are. What’s the purpose of your content SEO strategy? Do you want higher rankings? More traffic? In order to evaluate your Content SEO strategy, you should identify what success means to you! Once you’ve established your goals, you can measure the success of your content SEO strategy.
Writers tend to put some real thought into their title. For online content, titles are important for both readers and search engines. That makes them double important! If you use WordPress and our Yoast SEO plugin, you insert the post’s title in the post title input field. Your title will appear as an H1 heading on top of your post.
On your site, you’ll probably have a number of articles that are most dear to your heart. Articles you really want people to read. Articles you want people to find with Google. At Yoast, we call these articles your cornerstone articles. How do you make sure these articles pop up in a high position in the search engines? And how could the Yoast SEO plugin help you set up a corne ...
SEO is a way to get more traffic to your website. By ranking high in Google, you attract more people to your site. Eventually, your goal probably is to sell your stuff, or to attract more regular visitors. A nice tactic to get more traffic to your site is optimizing your content for words people use.
It can be a great strategy to focus on long tail keywords. But don’t go overboard there. Trying to rank for very long keyphrases usually makes your text a terrible read. Why is that? And what should be your strategy for those long keywords? Let me tell you all about long focus keywords in this post! Focus keywords and focus keyphrases If you’re using our Yoast SEO plugin to opt ...
Yoast Academy is our online SEO courses platform. We’ve been working on our online SEO courses for almost two and a half years now. In 2017, we’ve added some new courses to the curriculum and updated some of the older content. More importantly, we’ve made big plans for new courses and formats for the new year! In this post, I want to look back at Yoast Academy in 2017.
With 2018 just around the corner, it’s time to look back at yet another amazing year at Yoast. We’ve made some excellent improvements to Yoast SEO and released a bunch of new awesome online SEO courses. Team Yoast has been to lots and lots of conferences. We’ll write separate blog posts to look back at all those things.
Your focus keyword is the keyword you want your post or page to rank for. Some people like to use the same focus keyword over and over again. But, that’s not what a focus keyword is for! You should use a focus keyword only once. But why? And what should you do if you desperately want to rank for that one specific keyword? Don’t despair: I’ll tell you all about it in this post.
Site structure is a vital aspect of your SEO strategy. After all, the structure of your website shows Google what articles and pages are most important. You can influence which articles will rank highest in the search engines, with your site’s structure. So, it’s important to get it right! It also is a very actionable part of your SEO strategy.
Online reviews are important for any local business. They’ve become essential in local search strategies. Having positive reviews and ratings will help in attracting traffic, both to your website as well as to your local business. Should you respond to positive reviews? And what about the negative ones? Here, I’ll give you lots of tips on how to respond to online reviews of your business.
Does it pay off to write a text that is nice and easy to read? Will readable content lead to higher rankings and more traffic? Is readability a ‘ranking factor’? At Yoast, we are strong believers in writing texts that are nice and easy to read. We’ve developed an entire tool to help people write readable texts. We truly believe that readability ranks.
Content SEO is a major aspect of an SEO strategy. Without content, it is impossible to rank your site in search engines. It is, therefore, crucial to write and structure quality content! This ultimate guide covers the most important topics for content SEO. What is Content SEO? Keyword research What is keyword research? Why is keyword research important for content SEO? ...
If you’re serious about your SEO, you’ve probably set (implicit) goals on what you want to achieve. Perhaps you want to rank in the top ten search results for a specific keyword. Maybe you want your organic traffic to rise with a certain number. But what do you do if you are unable to meet your goals? Simply reset your goals? Or do you adapt and improve your SEO strategy? And h ...
Writing English can be hard, especially if it’s not your first language. But how important is it to use correct English? Does it even matter? In this post, I’ll explain why it’s so important to use correct language in your posts and articles. So: How’s your English? Learn how to write awesome and SEO friendly articles in our SEO Copywriting training » $199 - Buy now » Info O ...
If you want to do high-quality keyword research, you’ll need a lot of time. Or a lot of people. Keyword research is a process which requires you to get inside the heads of your audience. You want to find out which words they are using. After that, you’ll need to analyze which keywords you should go after first. That’s difficult, as well as time-consuming.
If you want to grow your audience, it could be a great strategy to focus on a different language. Creating content in a foreign language can be quite a challenge though. In this post, I’ll discuss three ways to create content in a foreign language. I’ll also share some useful tips on how to write in a language that’s not your mother tongue.
If you want content to rank in Google, Google needs to know about the existence of that content. That means that you (or another site) should link to this content. Google will follow links and saves every post or page it finds through these links to in the index. So you’ll understand that it’s important you make sure you link to all of your content.
If you’re an SEO-newbie you’ll probably hear lots of new and complicated terms. In our SEO basics-series, we’ll explain all these terms and concepts to you. In this post, I’ll go into user signals. What exactly are user signals? And what do user signals have to do with SEO? What do you need to know about them? What are user signals? User signals are behavioral patterns of users ...
SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn’t that different from SEO for other businesses. For non-profits -often struggling to make ends meet- it can be a cheap and effective way of attracting traffic. Making sure your website is findable in the search engines increases the chance that people will find their way t ...