Marieke Van De Rakt

  • SEO fact or fiction?

    SEO has a somewhat questionable reputation. Why is that? At Yoast, we advise you to make an awesome website. Our SEO advice always comes down to: make sure to outrank the competition by being the best result. We actually collaborate with Google in the development of our plugin. So, why does SEO have a questionable reputation? And what about all those ‘supposed’ SEO tricks that’ ...

    Marieke Van De Rakt/ Yoastin SEO- 11 readers -
  • How to start your keyword research: a case study

    If you start a new site, either a blog or an online shop, you won’t rank immediately. So, what’s the first step you need to take to boost your rankings? In our view, you should always start with keyword research. Take some time to think about the words you want to be found for: which words are your audience searching for? But how do you find that out? What tools are useful? And ...

    Marieke Van De Rakt/ Yoastin SEO How To's- 10 readers -
  • 2016 was an awesome year. Let’s celebrate!

    As the end of the year approaches, we always take some time to look back at all the things we did that year. We had a great 2016! We created new products, made large improvements to our Yoast SEO plugin and traveled the globe for many WordCamps and conferences. Because 2016 has been such an awesome year, we want to celebrate the end of it with a big sale! As of today (and until ...

    Marieke Van De Rakt/ Yoast- 15 readers -
  • SEO basics: What is content marketing?

    Content marketing consists of all marketing activities that focus on creating and sharing information. It should be part of every SEO strategy, but it’s also crucial for branding. The idea of content marketing is that sharing valuable information is a great way to attract an audience and to build a brand. Blogging is one of the most well-known ways of content marketing.

    Marieke Van De Rakt/ Yoastin SEO Content- 16 readers -
  • Why you should NOT write clickbait headlines

    You’d like your post to rank and your headlines to be clicked on. That’s how you generate traffic from the organic search results. After your headlines have generated those clicks, you’d want your customers to stay on our site and read your posts (and eventually decide to buy your stuff). That’s why writing clickbait headlines are not the best way to optimize your content.

    Marieke Van De Rakt/ Yoast- 12 readers -
  • Site structure training: now available!

    You want your site to appear high in the search engines. You want extra traffic and more customers and/or sales. And what you want most, is to outrank the competition. In order to do so, you can apply all kinds of SEO tactics. Structuring your site in such a way that Google can easily understand what’s your most important content, is an essential SEO tactic.

    Marieke Van De Rakt/ Yoast- 8 readers -
  • Why is site structure important?

    Structuring your site is a crucial element of SEO. If you want to generate more traffic to your website, you should create a structure for your site that makes sense to Google and your site’s visitors. In this post, I’ll explain why site structure is such an important aspect of SEO. Structure shows importance to Google If your site is well-structured, the most important content ...

    Marieke Van De Rakt/ Yoast- 10 readers -
  • New eBook: Shop SEO

    Would you like to generate more traffic to your eCommerce site? Are you dreaming of higher rankings and more sales? As of today, you can buy our Shop SEO eBook. In this eBook, we’ll give you lots of practical SEO tips, specifically focused on eCommerce sites. After reading our book, you’ll be able to easily update and improve your own SEO strategy.

    Marieke Van De Rakt/ Yoastin SEO- 16 readers -
  • Site structure: the ultimate guide

    Your site needs a certain structure. Otherwise, it’ll just be a collection of pages and blog posts. Your users needs the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine what content is important and what content is less important.

    Marieke Van De Rakt/ Yoast- 9 readers -
  • SEO basics: What is SEO?

    SEO is the acronym for Search Engine Optimization. It’s the practice of optimizing websites to make them reach a high position in Google’s – or another search engine’s – search results. SEO focuses on rankings in the organic (non-paid) search results. In this post, I’ll answer the question “What is SEO?” and I’ll explain how we perform SEO at Yoast.

    Marieke Van De Rakt/ Yoastin Paid Search SEO- 9 readers -
  • Should you blog about Justin Bieber?

    You want to rank on the words that are used a lot in the search engines, right? Justin Bieber is a term that is used very, very often. So, should we all start writing about Justin Bieber then? The answer of course is: (please) no. In this post, I explain why blogging about Justin Bieber – or other highly competitive terms – probably isn’t the best SEO strategy for you.

    Marieke Van De Rakt/ Yoast- 9 readers -
  • How to write a high-quality and SEO-friendly blog post

    Writing blog posts that are both nice and easy to read as well as SEO-friendly can be daunting. For some people, SEO-friendly content and high-quality content even seem contradictory. In this post, I’ll explain the three important steps you need to take to write excellent and SEO-friendly content. Holistic SEO At Yoast, we do not believe in over optimizing your content or keyword stuffing.

    Marieke Van De Rakt/ Yoastin SEO Content How To's- 16 readers -
  • Use Yoast SEO to make your content findable

    If you want to write awesome and SEO-friendly content, you should write findable content. Findability has to do with maximizing the likelihood your content will be picked up by the search engines. In this post, I’ll explain how the Yoast SEO plugin will help you to make your posts findable. What is findable content? Search Engine Optimization is focused on making your web pages ...

    Marieke Van De Rakt/ Yoastin SEO Content- 8 readers -
  • Marketing your blog

    If you are writing blogs, you want an audience. Nobody wants to perform in an empty room! Ranking high in search engines by doing your SEO flawlessly will, of course, help. But you can do more! In this post, I’ll give you lots of blog marketing tips to make sure your audience will grow and will keep on growing! Tip 1: Start with a mission Marketing has to do with increasing the ...

    Marieke Van De Rakt/ Yoast- 10 readers -
  • The importance of original content for SEO

    Nobody wants to read old news. The content of your articles and blog post should be new, fresh and original. It should add something to all the junk that’s already out there on the internet. In this post, I’ll explain the importance of original content for SEO to you. Google’s mission In order to understand why original content is important for SEO, we should take a look at Google’s mission.

    Marieke Van De Rakt/ Yoastin SEO Content- 6 readers -
  • Why every content SEO strategy should start with keyword research

    The effectiveness of every content SEO strategy largely depends on the quality of the keyword research that has been executed. If you optimize for words that nobody searches for, you won’t be found. If you optimize for terms that are much too competitive to rank for, you won’t be found either. In this post, I explain why you should start with keyword research and how you can ma ...

    Marieke Van De Rakt/ Yoastin SEO Content- 12 readers -
  • New: Yoast Keyword research training!

    Keyword research is the very first – and most important- step in any content SEO strategy. It’s also the one thing we can’t automate or execute for you. On top of that, it’s super hard. What we can do, is give tips and feedback on how to execute proper keyword research. That’s why we launch the Yoast Keyword research training today.

    Marieke Van De Rakt/ Yoastin SEO- 12 readers -
  • Keep your content fresh and up to date!

    How do you make sure that all content on your website is still relevant? Why is that even important? For some of you, coming up with new ideas for blog posts seems the biggest challenge of blogging. However, you want your existing posts to show up-to-date content as well. And that could well be an even bigger challenge! In this post, I’ll explain why it’s important to have fres ...

    Marieke Van De Rakt/ Yoastin Content- 12 readers -