Marieke Van De Rakt

  • SEO for a new website: the very first things to do

    How does a new website start ranking? Does it just magically appear in Google after you’ve launched it? What things do you have to do to start ranking in Google and get traffic from the search engines? Here, I explain the first steps you’ll need to take right after the launch of your new website. Learn how to start working on the SEO for a new website! First: you’ll need to hav ...

    Marieke Van De Rakt/ Yoastin SEO- 14 readers -
  • SEO basics: How to use headings on your site

    Text without headings is terrible to read. Headings and subheadings are the most important anchor points a reader has in the text. People tend to read those more carefully and use headings to determine what a text is about. This means headings are essential to help people figure out whether they want to read a text.

    Marieke Van De Rakt/ Yoastin SEO How To's- 10 readers -
  • New online SEO training: Structured data

    If you want your search results to stand out from your competition’s, you’ll need rich snippets. You’ll want to pimp your results with 5 star reviews, stock information or location, for example. To get a rich snippet, you have to learn to implement structured data. Our latest SEO course will teach you exactly how to do just that! If you buy the online structured data course now ...

    Marieke Van De Rakt/ Yoastin SEO- 16 readers -
    Earlier about the same topic:
  • SEO basics: What are rich snippets?

    Maybe you’ve heard about the concept of rich snippets. SEO experts seem to think everyone knows exactly what rich snippets are. But, for SEO newbies, a rich snippet is a really vague term. What are rich snippets exactly? Time to explain what rich snippets are, why they’re important for SEO and how you can get them for your site.

    Marieke Van De Rakt/ Yoastin SEO- 17 readers -
  • Avoid these site structure mistakes!

    If you take your SEO – and users – seriously, you’ll be working on a kick-ass site structure. Setting up a decent site structure is rather hard. Maintaining a solid site structure if your site is growing is even harder. Mistakes are easily made. In this post, I will share 5 common site structure mistakes people often make.

    Marieke Van De Rakt/ Yoast- 14 readers -
  • SEO basics: What is structured data?

    You might have heard about structured data, schema.org and JSON-LD. But what do these terms mean exactly? What is structured data? What does structured data do? And what does it have to do with SEO? For all of you who don’t know what structured data is: this post will make it clear to you! New to SEO? Learn the Basics of SEO in our Basic SEO course » $ 199€ 199 - Buy now » Inf ...

    Marieke Van De Rakt/ Yoastin SEO- 18 readers -
  • Blogging: the ultimate guide

    Writing blog posts can be big fun. For some of you, blogging can be quite a challenge as well. What should you write about? What to do if you’re out of inspiration? How do you get engagement on your blog posts? And how do you market and monetize your blog? This ultimate guide covers all important aspects of blogging.

    Marieke Van De Rakt/ Yoastin Affiliate- 14 readers -
  • How to start writing a blog post?

    It can be really hard to come up with a topic for a blog post. When you finally found the perfect subject, you probably want to start writing immediately. But to write that perfect blog post, you should take some time to prepare it properly. Today, I’ll give some tips on how to begin your writing process.

    Marieke Van De Rakt/ Yoastin Content How To's- 11 readers -
  • How to start a blog

    If you’re thinking about starting a blog, the most important thing I have to say to you is: go for it! Start your blog! Just do it! Blogging is a great SEO strategy, it’s a wonderful marketing tool and blogging is lots of fun! A new blog will allow you to make smart and strategic choices. Just take a little time to think about how to set up your blog before you begin, so you’ll ...

    Marieke Van De Rakt/ Yoastin How To's- 14 readers -
  • How do I determine what my cornerstone articles are?

    Cornerstone articles are those articles that are most important to your website. These are the articles you would like to rank high in the search engines. Cornerstone articles are usually explainers; relatively long articles combining insights from different blog posts. Perhaps you never thought about cornerstone articles before, even if you have your website for quite some time already.

    Marieke Van De Rakt/ Yoastin How To's- 18 readers -
  • What is on-page SEO?

    Every SEO strategy is focused on ranking as high as possible in the search engines. To do this, we all try to design and develop a website that Google’s secret algorithm will love. That’s basically what SEO is about. The factors in Google’s algorithm can be divided into two categories which will determine the ranking of your website: on-page factors and off-page factors.

    Marieke Van De Rakt/ Yoastin SEO- 21 readers -
  • Ask Yoast case study: SEO of an online shop

    SEO can be really complicated! How do you start with improving the structure of a site? How do you write amazing and SEO-friendly articles? To help all of you with your SEO strategy, I’m writing a series of Ask Yoast case studies. In these case studies, I’ll take a look at a specific site (the owner knows about it of course :-)), and I’ll give some SEO advice.

    Marieke Van De Rakt/ Yoastin SEO- 20 readers -
  • Transition words and SEO

    If you’ve been using the readability analysis of Yoast SEO, you’ve probably noticed our check on the use of transition words. You might have been wondering: What are transition words exactly? Why did we include that check in our analysis? Or, to what extent are those words important for SEO? Here, I’ll explain everything about the relationship between transition words and SEO.

    Marieke Van De Rakt/ Yoastin SEO- 18 readers -
  • What is cornerstone content?

    Cornerstone content pieces are those articles on your website you’re most proud of. They reflect your business, communicate your mission and are extremely well written. These are the articles you would like to rank high in the search engines. Cornerstone articles are usually explainers; these articles combine insights from different blog posts. Here, I’ll explain all about cornerstone content.

    Marieke Van De Rakt/ Yoastin Content- 19 readers -
  • Ask Yoast case study: SEO of a mom blog

    SEO can be a rather complicated and abstract thing. What exactly do we mean by increasing keyword density? How do you start with improving the structure of a site? That’s why I’m going to write a series of Ask Yoast case studies. In these case studies, I’ll take a look at a specific site (the owner knows about it of course :-)), and I’ll give some SEO advice.

    Marieke Van De Rakt/ Yoastin SEO- 26 readers -
  • Analyzing your audience: a how-to

    To write appealing text for your audience, you need to know them. Who are those people that read your stories? Who are the people that search for the terms you want to be found for? Where do they come from? How old are they? What are they interested in? And how will you be able to reach those people again? In this post I’ll help you with analyzing your audience.

    Marieke Van De Rakt/ Yoastin How To's- 16 readers -