Marieke Van De Rakt

  • New online course: Technical SEO 1

    Today we’re launching our first technical SEO training. This training will help EVERYONE to understand those difficult technical SEO issues. We’ll teach you exactly how to analyze (and solve) the most common technical SEO issues. Technical SEO can be quite daunting, but with this training, you’ll be able to fully grasp al those complicated technical SEO issues.

    Marieke Van De Rakt/ Yoastin SEO- 7 readers -
    Earlier about the same topic:
  • SEO basics: What is crawlability?

    Ranking in the search engines requires a website with flawless technical SEO. Luckily, the Yoast SEO plugin takes care (of almost) everything on your WordPress site. Still, if you really want to get most out of your website and keep on outranking the competition, some basic knowledge of technical SEO is a must.

    Marieke Van De Rakt/ Yoastin SEO- 12 readers -
  • SEO copywriting and writing for sales

    Writing is hard. Writing for the search engines is even harder. What about writing for the search engines and writing for sales simultaneously? Is that even doable? Because, in the end, we want to write copy that’ll rank in the search engines AND convince people to either buy your stuff, contact you, subscribe to your newsletter or to return to your website.

    Marieke Van De Rakt/ Yoastin SEO- 16 readers -
  • Is my website over-optimized?

    Optimizing sites for search engines is something we do every day. Of course, we practice what we preach! But, now and then, we encounter websites that have gone a little bit overboard in their optimization strategies. What is the difference between SEO and over-optimization? And, how do you recognize an over-optimized website? In this post, I will answer these two questions! Wh ...

    Marieke Van De Rakt/ Yoastin SEO- 13 readers -
  • My post ranks, but I don’t get any traffic

    You did everything you were supposed to do. You wrote an awesome blog post, and the post actually ranks high in the search engines. Perhaps you even made it rank in a number one position. And you’re quite proud of your performance. Your deception is huge when your number 1 post doesn’t attract any traffic to your site.

    Marieke Van De Rakt/ Yoast- 12 readers -
  • Tips for your local SEO content strategy

    If you own a local business, you want to dominate the local search results of your niche. But how do you write content that’ll pop up in those local search results? On what aspects should you focus? In this post, I’ll give tips you can use in order to set up your very own local SEO content strategy.

    Marieke Van De Rakt/ Yoastin SEO Content- 13 readers -
  • My bullets are green, but my post doesn’t rank?!

    The Yoast SEO plugin helps you to easily optimize the text of your post. This could definitely result in higher rankings. But unfortunately, green bullets do not magically put you on top of the search results. In this post, I’ll discuss a number of possible reasons why a post doesn’t rank, even though the text has been optimized with the Yoast SEO plugin.

    Marieke Van De Rakt/ Yoast- 20 readers -
  • SEO fact or fiction?

    SEO has a somewhat questionable reputation. Why is that? At Yoast, we advise you to make an awesome website. Our SEO advice always comes down to: make sure to outrank the competition by being the best result. We actually collaborate with Google in the development of our plugin. So, why does SEO have a questionable reputation? And what about all those ‘supposed’ SEO tricks that’ ...

    Marieke Van De Rakt/ Yoastin SEO- 15 readers -
  • How to start your keyword research: a case study

    If you start a new site, either a blog or an online shop, you won’t rank immediately. So, what’s the first step you need to take to boost your rankings? In our view, you should always start with keyword research. Take some time to think about the words you want to be found for: which words are your audience searching for? But how do you find that out? What tools are useful? And ...

    Marieke Van De Rakt/ Yoastin SEO How To's- 14 readers -
  • 2016 was an awesome year. Let’s celebrate!

    As the end of the year approaches, we always take some time to look back at all the things we did that year. We had a great 2016! We created new products, made large improvements to our Yoast SEO plugin and traveled the globe for many WordCamps and conferences. Because 2016 has been such an awesome year, we want to celebrate the end of it with a big sale! As of today (and until ...

    Marieke Van De Rakt/ Yoast- 16 readers -
  • SEO basics: What is content marketing?

    Content marketing consists of all marketing activities that focus on creating and sharing information. It should be part of every SEO strategy, but it’s also crucial for branding. The idea of content marketing is that sharing valuable information is a great way to attract an audience and to build a brand. Blogging is one of the most well-known ways of content marketing.

    Marieke Van De Rakt/ Yoastin SEO Content- 18 readers -
  • Why you should NOT write clickbait headlines

    You’d like your post to rank and your headlines to be clicked on. That’s how you generate traffic from the organic search results. After your headlines have generated those clicks, you’d want your customers to stay on our site and read your posts (and eventually decide to buy your stuff). That’s why writing clickbait headlines are not the best way to optimize your content.

    Marieke Van De Rakt/ Yoast- 13 readers -
  • Site structure training: now available!

    You want your site to appear high in the search engines. You want extra traffic and more customers and/or sales. And what you want most, is to outrank the competition. In order to do so, you can apply all kinds of SEO tactics. Structuring your site in such a way that Google can easily understand what’s your most important content, is an essential SEO tactic.

    Marieke Van De Rakt/ Yoast- 10 readers -
  • Why is site structure important?

    Structuring your site is a crucial element of SEO. If you want to generate more traffic to your website, you should create a structure for your site that makes sense to Google and your site’s visitors. In this post, I’ll explain why site structure is such an important aspect of SEO. Structure shows importance to Google If your site is well-structured, the most important content ...

    Marieke Van De Rakt/ Yoast- 12 readers -
  • New eBook: Shop SEO

    Would you like to generate more traffic to your eCommerce site? Are you dreaming of higher rankings and more sales? As of today, you can buy our Shop SEO eBook. In this eBook, we’ll give you lots of practical SEO tips, specifically focused on eCommerce sites. After reading our book, you’ll be able to easily update and improve your own SEO strategy.

    Marieke Van De Rakt/ Yoastin SEO- 17 readers -
  • Site structure: the ultimate guide

    Your site needs a certain structure. Otherwise, it’ll just be a collection of pages and blog posts. Your users needs the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine what content is important and what content is less important.

    Marieke Van De Rakt/ Yoast- 11 readers -
  • SEO basics: What is SEO?

    SEO is the acronym for Search Engine Optimization. It’s the practice of optimizing websites to make them reach a high position in Google’s – or another search engine’s – search results. SEO focuses on rankings in the organic (non-paid) search results. In this post, I’ll answer the question “What is SEO?” and I’ll explain how we perform SEO at Yoast.

    Marieke Van De Rakt/ Yoastin Paid Search SEO- 10 readers -
  • Should you blog about Justin Bieber?

    You want to rank on the words that are used a lot in the search engines, right? Justin Bieber is a term that is used very, very often. So, should we all start writing about Justin Bieber then? The answer of course is: (please) no. In this post, I explain why blogging about Justin Bieber – or other highly competitive terms – probably isn’t the best SEO strategy for you.

    Marieke Van De Rakt/ Yoast- 12 readers -