Marieke Van De Rakt

  • SEO Basics: (The importance of) site structure

    Site structure is a vital aspect of your SEO strategy. After all, the structure of your website shows Google what articles and pages are most important. You can influence which articles will rank highest in the search engines, with your site’s structure. So, it’s important to get it right! It also is a very actionable part of your SEO strategy.

    Marieke Van De Rakt/ Yoastin SEO- 8 readers -
  • How to respond to online reviews of your business

    Online reviews are important for any local business. They’ve become essential in local search strategies. Having positive reviews and ratings will help in attracting traffic, both to your website as well as to your local business. Should you respond to positive reviews? And what about the negative ones? Here, I’ll give you lots of tips on how to respond to online reviews of your business.

    Marieke Van De Rakt/ Yoastin How To's- 11 readers -
  • Readability ranks!

    Does it pay off to write a text that is nice and easy to read? Will readable content lead to higher rankings and more traffic? Is readability a ‘ranking factor’? At Yoast, we are strong believers in writing texts that are nice and easy to read. We’ve developed an entire tool to help people write readable texts. We truly believe that readability ranks.

    Marieke Van De Rakt/ Yoast- 10 readers -
  • Adapting your content SEO strategy

    If you’re serious about your SEO, you’ve probably set (implicit) goals on what you want to achieve. Perhaps you want to rank in the top ten search results for a specific keyword. Maybe you want your organic traffic to rise with a certain number. But what do you do if you are unable to meet your goals? Simply reset your goals? Or do you adapt and improve your SEO strategy? And h ...

    Marieke Van De Rakt/ Yoast- 8 readers -
  • How’s your English?

    Writing English can be hard, especially if it’s not your first language. But how important is it to use correct English? Does it even matter? In this post, I’ll explain why it’s so important to use correct language in your posts and articles. So: How’s your English? Learn how to write awesome and SEO friendly articles in our SEO Copywriting training » $199 - Buy now » Info O ...

    Marieke Van De Rakt/ Yoast- 9 readers -
  • High-speed keyword research

    If you want to do high-quality keyword research, you’ll need a lot of time. Or a lot of people. Keyword research is a process which requires you to get inside the heads of your audience. You want to find out which words they are using. After that, you’ll need to analyze which keywords you should go after first. That’s difficult, as well as time-consuming.

    Marieke Van De Rakt/ Yoastin SEO- 8 readers -
  • How to create SEO-friendly copy in a foreign language

    If you want to grow your audience, it could be a great strategy to focus on a different language. Creating content in a foreign language can be quite a challenge though. In this post, I’ll discuss three ways to create content in a foreign language. I’ll also share some useful tips on how to write in a language that’s not your mother tongue.

    Marieke Van De Rakt/ Yoast- 13 readers -
  • Orphaned content filter – new feature in Yoast SEO premium

    If you want content to rank in Google, Google needs to know about the existence of that content. That means that you (or another site) should link to this content. Google will follow links and saves every post or page it finds through these links to in the index. So you’ll understand that it’s important you make sure you link to all of your content.

    Marieke Van De Rakt/ Yoastin SEO Content- 9 readers -
  • SEO basics: what are user signals?

    If you’re an SEO-newbie you’ll probably hear lots of new and complicated terms. In our SEO basics-series, we’ll explain all these terms and concepts to you. In this post, I’ll go into user signals. What exactly are user signals? And what do user signals have to do with SEO? What do you need to know about them? What are user signals? User signals are behavioral patterns of users ...

    Marieke Van De Rakt/ Yoastin SEO- 11 readers -
    Earlier about the same topic:
  • SEO for non-profits

    SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn’t that different from SEO for other businesses. For non-profits -often struggling to make ends meet- it can be a cheap and effective way of attracting traffic. Making sure your website is findable in the search engines increases the chance that people will find their way t ...

    Marieke Van De Rakt/ Yoastin SEO- 17 readers -
  • How to choose keywords that’ll attract traffic

    Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably know, you should start with doing your keyword research: getting inside the heads of your audience, knowing exactly what words they use and what they are searching for. But then what? How do you choose which keywords to optimize for? Should you focus on long tail keyw ...

    Marieke Van De Rakt/ Yoast- 15 readers -
  • How to become an SEO expert

    Do you want to make sure your site outranks your competition? Then you should learn the ins and outs of SEO and become an SEO expert yourself. Setting up a successful SEO strategy can be quite hard. Investing in your skills will definitely pay off though. After all, you yourself are the very best expert on your brand, your site, and your niche.

    Marieke Van De Rakt/ Yoastin SEO How To's- 14 readers -
  • Explaining SEO to your grandparents

    How do you explain SEO to people who don’t know the first thing about it? What is SEO really about? Before anyone accuses me of discriminating against the elderly, the title of this post is only a figure of speech. Joost’s 90-year old grandmother knows exactly what SEO is, while some of our 30-something friends have a hard time grasping the concept of SEO.

    Marieke Van De Rakt/ Yoastin SEO- 15 readers -
  • SEO for everyone

    Our mission is ‘SEO for everyone’. We keep that in mind, in everything we do. But what do we mean by it? And why is it our mission? In this post, I’d like to explain Yoast’s mission. A little bit of history To understand why we pursue this mission, we’ll have to go back in history. Let’s start in 2006: Joost de Valk was building SEO plugins because he strongly believed that eve ...

    Marieke Van De Rakt/ Yoastin SEO- 21 readers -
  • A blog on an eCommerce site

    Why do so many eCommerce sites have a blog? Is that because online shop owners love to write posts? Or perhaps they have a lot of spare time on their hands? Probably not. Although blogging is lots of fun, it also is a great marketing and SEO strategy. And because of that, eCommerce site owners start a blog. Here, I’ll explain why blogging is such a great marketing and SEO strategy.

    Marieke Van De Rakt/ Yoast- 21 readers -
  • Copywriting for mobile

    Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do you need to write differently if you’re aiming at a ‘mobile’ audience? How do you tackle copywriting for mobile? Here, I’ll share some useful tips on how to write awesome texts that can be read on both desktops and mobile devices.

    Marieke Van De Rakt/ Yoast- 15 readers -
  • Improve your site’s structure in 4 simple steps

    Optimizing your site structure should be an important aspect of your SEO strategy. Structuring your site is of crucial importance for your SEO. But how does one improve a site’s structure? Where do you start and how do you keep an eye on the structure of your site if your site is growing? In this post, I’ll teach you to improve your site’s structure in 4 simple steps.

    Marieke Van De Rakt/ Yoast- 14 readers -
  • SEO for a new website: the very first things to do

    How does a new website start ranking? Does it just magically appear in Google after you’ve launched it? What things do you have to do to start ranking in Google and get traffic from the search engines? Here, I explain the first steps you’ll need to take right after the launch of your new website. Learn how to start working on the SEO for a new website! First: you’ll need to hav ...

    Marieke Van De Rakt/ Yoastin SEO- 25 readers -