Marieke Van De Rakt

  • How to choose keywords that’ll attract traffic

    Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably know, you should start with doing your keyword research: getting inside the heads of your audience, knowing exactly what words they use and what they are searching for. But then what? How do you choose which keywords to optimize for? Should you focus on long tail keyw ...

    Marieke Van De Rakt/ Yoast- 13 readers -
  • How to become an SEO expert

    Do you want to make sure your site outranks your competition? Then you should learn the ins and outs of SEO and become an SEO expert yourself. Setting up a successful SEO strategy can be quite hard. Investing in your skills will definitely pay off though. After all, you yourself are the very best expert on your brand, your site, and your niche.

    Marieke Van De Rakt/ Yoastin SEO How To's- 14 readers -
  • Explaining SEO to your grandparents

    How do you explain SEO to people who don’t know the first thing about it? What is SEO really about? Before anyone accuses me of discriminating against the elderly, the title of this post is only a figure of speech. Joost’s 90-year old grandmother knows exactly what SEO is, while some of our 30-something friends have a hard time grasping the concept of SEO.

    Marieke Van De Rakt/ Yoastin SEO- 13 readers -
  • SEO for everyone

    Our mission is ‘SEO for everyone’. We keep that in mind, in everything we do. But what do we mean by it? And why is it our mission? In this post, I’d like to explain Yoast’s mission. A little bit of history To understand why we pursue this mission, we’ll have to go back in history. Let’s start in 2006: Joost de Valk was building SEO plugins because he strongly believed that eve ...

    Marieke Van De Rakt/ Yoastin SEO- 21 readers -
  • A blog on an eCommerce site

    Why do so many eCommerce sites have a blog? Is that because online shop owners love to write posts? Or perhaps they have a lot of spare time on their hands? Probably not. Although blogging is lots of fun, it also is a great marketing and SEO strategy. And because of that, eCommerce site owners start a blog. Here, I’ll explain why blogging is such a great marketing and SEO strategy.

    Marieke Van De Rakt/ Yoast- 21 readers -
  • Copywriting for mobile

    Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do you need to write differently if you’re aiming at a ‘mobile’ audience? How do you tackle copywriting for mobile? Here, I’ll share some useful tips on how to write awesome texts that can be read on both desktops and mobile devices.

    Marieke Van De Rakt/ Yoast- 14 readers -
  • Improve your site’s structure in 4 simple steps

    Optimizing your site structure should be an important aspect of your SEO strategy. Structuring your site is of crucial importance for your SEO. But how does one improve a site’s structure? Where do you start and how do you keep an eye on the structure of your site if your site is growing? In this post, I’ll teach you to improve your site’s structure in 4 simple steps.

    Marieke Van De Rakt/ Yoast- 13 readers -
  • SEO for a new website: the very first things to do

    How does a new website start ranking? Does it just magically appear in Google after you’ve launched it? What things do you have to do to start ranking in Google and get traffic from the search engines? Here, I explain the first steps you’ll need to take right after the launch of your new website. Learn how to start working on the SEO for a new website! First: you’ll need to hav ...

    Marieke Van De Rakt/ Yoastin SEO- 23 readers -
  • SEO basics: How to use headings on your site

    Text without headings is terrible to read. Headings and subheadings are the most important anchor points a reader has in the text. People tend to read those more carefully and use headings to determine what a text is about. This means headings are essential to help people figure out whether they want to read a text.

    Marieke Van De Rakt/ Yoastin SEO How To's- 12 readers -
  • New online SEO training: Structured data

    If you want your search results to stand out from your competition’s, you’ll need rich snippets. You’ll want to pimp your results with 5 star reviews, stock information or location, for example. To get a rich snippet, you have to learn to implement structured data. Our latest SEO course will teach you exactly how to do just that! If you buy the online structured data course now ...

    Marieke Van De Rakt/ Yoastin SEO- 18 readers -
    Earlier about the same topic:
  • SEO basics: What are rich snippets?

    Maybe you’ve heard about the concept of rich snippets. SEO experts seem to think everyone knows exactly what rich snippets are. But, for SEO newbies, a rich snippet is a really vague term. What are rich snippets exactly? Time to explain what rich snippets are, why they’re important for SEO and how you can get them for your site.

    Marieke Van De Rakt/ Yoastin SEO- 18 readers -
  • Avoid these site structure mistakes!

    If you take your SEO – and users – seriously, you’ll be working on a kick-ass site structure. Setting up a decent site structure is rather hard. Maintaining a solid site structure if your site is growing is even harder. Mistakes are easily made. In this post, I will share 5 common site structure mistakes people often make.

    Marieke Van De Rakt/ Yoast- 14 readers -
  • SEO basics: What is structured data?

    You might have heard about structured data, schema.org and JSON-LD. But what do these terms mean exactly? What is structured data? What does structured data do? And what does it have to do with SEO? For all of you who don’t know what structured data is: this post will make it clear to you! New to SEO? Learn the Basics of SEO in our Basic SEO course » $ 199€ 199 - Buy now » Inf ...

    Marieke Van De Rakt/ Yoastin SEO- 19 readers -
  • Blogging: the ultimate guide

    Writing blog posts can be big fun. For some of you, blogging can be quite a challenge as well. What should you write about? What to do if you’re out of inspiration? How do you get engagement on your blog posts? And how do you market and monetize your blog? This ultimate guide covers all important aspects of blogging.

    Marieke Van De Rakt/ Yoastin Affiliate- 14 readers -
  • How to start writing a blog post?

    It can be really hard to come up with a topic for a blog post. When you finally found the perfect subject, you probably want to start writing immediately. But to write that perfect blog post, you should take some time to prepare it properly. Today, I’ll give some tips on how to begin your writing process.

    Marieke Van De Rakt/ Yoastin Content How To's- 12 readers -