Marieke Van De Rakt

  • Marketing your blog

    If you are writing blogs, you want an audience. Nobody wants to perform in an empty room! Ranking high in search engines by doing your SEO flawlessly will, of course, help. But you can do more! In this post, I’ll give you lots of blog marketing tips to make sure your audience will grow and will keep on growing! Tip 1: Start with a mission Marketing has to do with increasing the ...

    Marieke Van De Rakt/ Yoast- 5 readers -
  • The importance of original content for SEO

    Nobody wants to read old news. The content of your articles and blog post should be new, fresh and original. It should add something to all the junk that’s already out there on the internet. In this post, I’ll explain the importance of original content for SEO to you. Google’s mission In order to understand why original content is important for SEO, we should take a look at Google’s mission.

    Marieke Van De Rakt/ Yoastin SEO Content- 5 readers -
  • Why every content SEO strategy should start with keyword research

    The effectiveness of every content SEO strategy largely depends on the quality of the keyword research that has been executed. If you optimize for words that nobody searches for, you won’t be found. If you optimize for terms that are much too competitive to rank for, you won’t be found either. In this post, I explain why you should start with keyword research and how you can ma ...

    Marieke Van De Rakt/ Yoastin SEO Content- 7 readers -
  • New: Yoast Keyword research training!

    Keyword research is the very first – and most important- step in any content SEO strategy. It’s also the one thing we can’t automate or execute for you. On top of that, it’s super hard. What we can do, is give tips and feedback on how to execute proper keyword research. That’s why we launch the Yoast Keyword research training today.

    Marieke Van De Rakt/ Yoastin SEO- 7 readers -
  • Keep your content fresh and up to date!

    How do you make sure that all content on your website is still relevant? Why is that even important? For some of you, coming up with new ideas for blog posts seems the biggest challenge of blogging. However, you want your existing posts to show up-to-date content as well. And that could well be an even bigger challenge! In this post, I’ll explain why it’s important to have fres ...

    Marieke Van De Rakt/ Yoastin Content- 8 readers -
  • 7 tips to increase blog engagement

    Do you want your readers to engage with your blog? Want them to comment and share your post on social media? Want them to come back to your blog and read your next post? So, how do you achieve that? In this post, I’ll first explain the importance of blog engagement for SEO. After that, I’ll give 7 tips on how to increase the engagement of the audience to your blog.

    Marieke Van De Rakt/ Yoast- 9 readers -
  • 5 SEO copywriting mistakes you should avoid

    Copywriting is a very important element of every SEO strategy. High-quality content is THE thing that’ll help you rank and that’ll set your site apart from all the other sites out there. You probably want to do SEO copywriting the right way. Without making any fatal mistakes. So what SEO copywriting mistakes should you definitely avoid? I’ll tell you all about it in this post.

    Marieke Van De Rakt/ Yoastin SEO- 9 readers -
  • 7 keyword research mistakes you should avoid

    Keyword research should be the first step of every SEO strategy. Thinking about the words you want to rank for is really the first and foremost step you need to take. Still, keyword research can be quite daunting. So, which keyword research mistakes should you avoid at all times? In this post, I’ll talk you through the most common keyword research mistakes people seem to be making.

    Marieke Van De Rakt/ Yoastin SEO- 6 readers -
  • 5 tips to find inspiration for your blog

    What do you do when inspiration for your umpteenth blog posts is low? What’s the solution to a writer’s block or a general lack of ideas? Every writer will encounter a lack of inspiration every now and then. You’ll be staring at your screen, not knowing what to write about. Nevertheless, you are determined to write those blog posts on a regular basis.

    Marieke Van De Rakt/ Yoast- 4 readers -
  • The basics of email marketing

    Email marketing is a great tool to bind your audience to your website. It’s relatively easy to set up an email newsletter and send it to your audience. In this post, I’ll explain the basics of email marketing. Why is email marketing an important element of your growth and marketing strategy? Moreover, I’ll also give practical tips on how to set up an awesome newsletter.

    Marieke Van De Rakt/ Yoast- 8 readers -
  • To blog or not to blog?

    To blog or not to blog? That’s the question. Or, at least, that will be the main question of this blog post. The answer to the question is pretty simple: yes, you should blog. In this post, I’ll explain why you should blog. I’ll also explain some of the challenges that you’ll face as a blogger, and how to cope with them.

    Marieke Van De Rakt/ Yoast- 5 readers -
  • 5 blogging tips for your web shop

    A blog is a great marketing tool for web shops. On your blog, you can tell readers about your brand and products and perhaps also about yourself. In this post, I will give five blogging tips for web shops that’ll help you to maintain an awesome blog on your eCommerce site! Why should you blog? Maintaining a blog will allow you to let readers get more acquainted with your brand and your products.

    Marieke Van De Rakt/ Yoast- 9 readers -
  • Blog post checklist

    What do you need to write that awesome blog post? What steps do you need to take? Use this blog post checklist to make sure you covered everything: 1. Do your keyword research! You want your blog post to rank in the search engines. Make sure you write your blog post on a topic that will help your SEO strategy. Always start with keyword research.

    Marieke Van De Rakt/ Yoast- 14 readers -
  • Blog post planning

    Maintaining a blog takes more than just writing a bunch of blog posts. You should develop a strategy and planning for your content (especially if you are writing with multiple authors). Also, you should interact with your audience and respond to their comments. In this post, I’ll explain the importance of content planning and give some practical tips on how to effortlessly plan your blog posts.

    Marieke Van De Rakt/ Yoastin Content- 10 readers -
  • Blog or vlog?

    Making short video blogs (vlogs) can be a great way to attract new audiences and to entertain or surprise your current audience. It could make the blog on your website livelier. But is it always a good idea? And what does vlogging mean for the SEO of your website? How do you decide whether to write a blog or to record a vlog? In this post, I’ll first explain the things you nee ...

    Marieke Van De Rakt/ Yoast- 9 readers -
  • Keyword research: the ultimate guide

    Before writing content, you’ll have to decide what terms you want to be found for. You’ll have to get inside people’s heads and find out what words they use while searching. Eventually, you can use exactly these terms in your content and make sure you start ranking for them. Keyword research is the first step in SEO copywriting and an essential part of any SEO strategy.

    Marieke Van De Rakt/ Yoast- 13 readers -
  • WCEU Love & and a discount on all Yoast products!

    WordCamp Europe was so wonderful! Fourteen members of our Yoast team went to Vienna and had a fantastic time. We enjoyed the many inspiring talks, catching up with old friends and meeting so many new people. We want to celebrate WordCamp Europe by offering a great discount on all of our products! Brexit…. WordCamps enable us to befriend people from all over the world.

    Marieke Van De Rakt/ Yoast- 11 readers -
  • Do’s and don’ts in SEO copywriting

    SEO copywriting can be a daunting process. What are the things you most definitely should do in order to write readable and SEO-friendly content? And, what are the things you should definitely avoid? In this article, I’ll present the most important do’s and don’ts in SEO copywriting. SEO copywriting do’s Do: Use Yoast SEO content and SEO analysis We’ve made a tool that’ll make ...

    Marieke Van De Rakt/ Yoast- 12 readers -