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FOR TRAVEL CLICKS, FALL IS THE NEW SUMMER. For the travel industry, consumer search ad clicks peaked during autumn last year, while impressions and spend reached their highest point over the summer. Travel search advertisers stand to gain as they become more familiar with the click behaviors of their target travel audiences.
Q4, MOBILE, AND SHOPPING ADS—A WINNING COMBINATION There has been a steady overall increase in shopping ad spend over the past two years, with the bulk of ad spend and click activity happening during the Q4 holiday season. In this report, we highlight how monthly ad spend by ad type and device compare.
After a trend toward stability was disrupted by the holiday shopping season of 2015, some semblance of normalcy has returned to the marketing and advertising industry. Sampling the Marin Global Online Advertising Index, composed of advertisers who invest more than $7 billion in annualized ad spend on the Marin platform, this report breaks down how the world’s largest playe ...
EVERYTHING’S COMING UP MOBILE. From clicks and ad spend, to consumer behaviors on desktop, to increasingly driving conversions – mobile usage and advertising show no signs of slowing down. Sampling the Marin Global Online Advertising Index, composed of advertisers who invest more than $7 billion in annualized ad spend on the Marin platform, we analyzed data from around the w ...
SOCIAL MEDIA HAS BECOME THE PILLAR OF THE ONLINE EXPERIENCE. With over 1.55 billion monthly active users, hundreds of millions of people are consistently interacting and engaging on Facebook. This represents a huge pool of potential customers for Facebook advertisers. But, there are inherent challenges to gleaning insights from the latest trends, maximizing revenue, and keepi ...