marin software

  • Travel marketers boost spend 106% in summer, clicks peak in the fall

    FOR TRAVEL CLICKS, FALL IS THE NEW SUMMER. For the travel industry, consumer search ad clicks peaked during autumn last year, while impressions and spend reached their highest point over the summer. Travel search advertisers stand to gain as they become more familiar with the click behaviors of their target travel audiences.

    Digiday- 16 readers -
  • Mobile marches on: Get the performance marketer’s Q3 benchmark report

    Analyzing $7.8 billion in annual spend across the Marin platform, this report examines how marketers divvied up their budgets in Q2 of 2016. Despite its reputation as the slowest quarter, the industry’s biggest spenders were far from dormant, amping up their commitment to mobile across channels.

    Digiday- 6 readers -
  • Google, Facebook or Bing? Shopping ad benchmarks for Q4

    Q4, MOBILE, AND SHOPPING ADS—A WINNING COMBINATION There has been a steady overall increase in shopping ad spend over the past two years, with the bulk of ad spend and click activity happening during the Q4 holiday season. In this report, we highlight how monthly ad spend by ad type and device compare.

    Digidayin Social Google- 9 readers -
  • Get the latest benchmark report for search, social and display on every channel

    After a trend toward stability was disrupted by the holiday shopping season of 2015, some semblance of normalcy has returned to the marketing and advertising industry. Sampling the Marin Global Online Advertising Index, composed of advertisers who invest more than $7 billion in annualized ad spend on the Marin platform, this report breaks down how the world’s largest playe ...

    Digiday- 8 readers -
  • Follow the money: Mobile advertising around the globe [2016 Report]

    EVERYTHING’S COMING UP MOBILE. From clicks and ad spend, to consumer behaviors on desktop, to increasingly driving conversions – mobile usage and advertising show no signs of slowing down. Sampling the Marin Global Online Advertising Index, composed of advertisers who invest more than $7 billion in annualized ad spend on the Marin platform, we analyzed data from around the w ...

    Digidayin Mobile- 14 readers -
  • The ABCs of programmatic: A complete guide to the automated revolution

    This detailed primer is designed to help you understand the lexicon and concepts you need to know to ride the programmatic wave to success. Learn how to navigate the increasingly tangled web of gatekeepers, buyers and sellers in the programmatic ecosystem while simultaneously deciding which solutions make the most sense for your business and customers.

    Digiday- 11 readers -
  • Facebook ads actually work? Click rates doubled in 2015

    SOCIAL MEDIA HAS BECOME THE PILLAR OF THE ONLINE EXPERIENCE. With over 1.55 billion monthly active users, hundreds of millions of people are consistently interacting and engaging on Facebook. This represents a huge pool of potential customers for Facebook advertisers. But, there are inherent challenges to gleaning insights from the latest trends, maximizing revenue, and keepi ...

    Digidayin Social- 12 readers -
  • Mobile is up, desktop is down and mobile search is surging

    IN THE CURRENT WORLD OF PERFORMANCE MARKETING, MOBILE IS KING, ACROSS CHANNELS AND DEVICES. eMarketer predicts that by the end of 2015, mobile ads will account for over half of all digital ad spend, overtaking desktop spend share and making it the primary device for advertisers. With Q4 upon us, marketers must understand the current landscape to capitalize on mobile’s advertising moment.

    Digiday- 5 readers -
  • The 8 (and growing) types of programmatic advertising

    A programmatic revolution is happening, and advertisers are in the thick of it. Unless you’ve got a programmatic dictionary on hand, it may be difficult to remember all the central concepts, acronyms, and metrics. The ABCs of Programmatic is a detailed, 18-page primer that will help you understand the huge programmatic opportunity, and the lexicon and conventions you need to ...

    Digiday- 14 readers -
  • Google and Bing shopping ads: Today’s trends and what’s ahead: Download the report

    Google and Bing Shopping Ads Report: Current Trends and What Lies Ahead Working with enterprise retailers spending over $100,000 per month on Google and Bing text ads and PLAs, our research provides the most comprehensive analysis on current shopping ad performance and projected growth. To create this report, we sampled the Marin Global Online Advertising Index, composed of ...

    Digidayin Google- 8 readers -
  • Just in time for back to school: A primer on the ABCs of programmatic

    A programmatic revolution is happening, and advertisers are in the thick of it. Unless you’ve got a programmatic dictionary on hand, it may be difficult to remember all the central concepts, acronyms, and metrics. The ABCs of Programmatic is a detailed, 18-page primer that will help you understand the huge programmatic opportunity, and the lexicon and conventions you need to ...

    Digiday- 5 readers -
  • Beyond RTB: A programmatic primer

    Real-time bidding (RTB) still devours the lion’s share of programmatic budgets. But as audience marketing strategies mature, advertisers are getting adventurous, looking beyond RTB and tumbling into a variety of new and confusing programmatic channels. Getting nervous? Don’t worry. We’re here to clear the fog and help you see how these new classes of programmatic are defining the future.

    Digiday- 12 readers -
  • The search is on: 3 ways to get the most out of your search strategy now

    Mid-Year Outlook: 3 Tactics to Dominate Search in 2H 2015 Search remains the cornerstone of most marketing budgets. With its strong ROI, easily measured metrics, and maturity as a digital marketing channel, it’s poised to become even more of an important strategy for online advertisers – especially in the expanding world of mobile.

    Digiday- 7 readers -
  • Download now: WTF is Programmatic?

    Programmatic is no longer the new kid on the block. For more than five years, technology companies, brands and advertising agencies have been pulling digital ad buying into the automated era. Publishers were slow to get on board, but now they’re creating private marketplaces, doling out deal IDs and–in some cases–leading the charge on programmatic native.

    Digiday- 15 readers -
  • The power of second-party data: How you can harness it to boost your campaigns

    The Power of Second-Party Data: How to Partner with Trusted Sources to Discover New and Valuable Audiences First- and third-party data are tried and true sources for digital advertisers. Second-party data – the data shared through a direct partner relationship – presents a new opportunity. Forging the right partnerships – and making the most of your partner’s unique and valu ...

    Digidayin How To's- 4 readers -
  • Screens, screens & more screens: How to master cross-device targeting

    Cross-device targeting is a game of whack-a-mole. Your targets will pop up. They’ll even linger a bit to give you an opening. But to take advantage, you’d better be ready to pounce in any direction. By 2019, over 70% of digital ad spending will be on mobile ads. But to spend wisely, marketers need to learn where their potential customers are likely to appear and how to app ...

    Digidayin How To's- 27 readers -
  • 12 charts: Mobile adoption around the globe, and what it means for marketers

    Mobile Advertising Around the Globe- 2015 Annual Report Working with many of the world’s largest and most sophisticated advertisers, our research uncovered many interesting trends that highlight the mobile imperative for digital advertisers. Sampling the Marin Global Online Advertising Index, composed of advertisers who invest more than $7 billion in annualized ad spend on ...

    Digiday- 4 readers -
  • What’s next for ad tech?

    The Advertising Cloud It is not an exaggeration to say advertisers are overwhelmed with a proliferation of marketing technologies, a growing industry which now boasts over 1,000 vendors. As a result, the playing field is overcrowded, inefficient, and unsustainable. With the existing model of point solutions, excessive complexity, and fragmented infrastructures, advertisers a ...

    Digiday- 6 readers -
  • Download: The state of retargeting, in 13 charts

    Key Benchmarks, Challenges and Best Practices for Cross-Channel Retargeting Success To help enterprise advertisers optimize their growing retargeting programs, Marin Software surveyed 233 digital marketers of leading brands and agencies. A majority of the survey respondents maintain online advertising budgets of more than $250,000 per month.

    Digiday- 13 readers -