Marion Jacobson

  • When Can You Use Other People’s Content on Your Blog?

    I recently had a friendly email exchange with a small business owner who had published one of our blog posts on his blog. I contacted him because he reprinted the entire post verbatim and had not asked permission to do so. He explained that his social media team (a couple of college students) is responsible for the content on his business blog, and he would ask them to take down the post.

    Marion Jacobson/ Dex Mediain Content Blogging- 16 readers -
  • The Evolution of the B2C Marketer [Infographic]

    The Evolution of the B2C Marketer [Infographic] November 3, 2015 - Posted by Marion Jacobson to Local Marketing “Put the customer first.” “Put yourself in the customer’s place.” “Good service is good business.” There are many, many quotes we’re all familiar with about customer service and the need to focus on customers in order to be successful in business.

    Marion Jacobson/ Dex Media- 13 readers -
  • We Asked Our Clients: Tell Us About Your Websites

    We Asked Our Clients: Tell Us About Your Websites October 26, 2015 - Posted by Marion Jacobson to Business Websites We recently surveyed small businesses, asking them to tell us about their websites, how they use them, how effective they are, how often they are updated, etc. These are all local businesses across the U.S.

    Marion Jacobson/ Dex Media- 12 readers -
  • Veterinarian Websites – What Does Google Look For?

    As Google tweaks its search algorithm, different ranking factors come into play. Right now, Google displays their local listing map 3-Pack at the top of the search results page, with a column of pay-per-click ads down the right hand side, and then the top 10 organic (not paid) results below the map.

    Marion Jacobson/ Dex Mediain Google- 14 readers -
  • The Importance of Customer Loyalty [Infographic]

    The Importance of Customer Loyalty [Infographic] September 9, 2015 - Posted by Marion Jacobson to Business Matters/ Local Marketing Did you know that 82% of small business owners say that loyal customers are the key to growth? And that finding a new customer is 6-7x more expensive than keeping a current ...

    Marion Jacobson/ Dex Media- 3 readers -
  • Yes, Virginia, People Still Use Phone Books [Infographic]

    Yes, Virginia, People Still Use Phone Books [Infographic] August 31, 2015 - Posted by Marion Jacobson to Advertising/ Local Marketing We sometimes hear from folks who tell us that we are “crazy” or “out of touch” or they want to know where they can recycle these “relics” that have been deposited on their front porches.

    Marion Jacobson/ Dex Media- 15 readers -
  • Your Business Needs Google Reviews Now More than Ever

    If you search on Google for a location-based business, you have undoubtedly seen what’s called the “seven pack” of businesses with little locator links on the map. This is a list of seven businesses that match the category and geographic location you typed into the search field. These aren’t ads, they’re organic results, tied to the map.

    Marion Jacobson/ Dex Mediain Social SEO Google- 19 readers -
  • When Can You Use Other People’s Content on Your Blog?

    I recently had a friendly email exchange with a small business owner who had published one of our blog posts on his blog. I contacted him because he reprinted the entire post verbatim and had not asked permission to do so. He explained that his social media team (a couple of college students) is responsible for the content on his business blog, and he would ask them to take down the post.

    Marion Jacobson/ Dex Mediain Content Blogging- 16 readers -
  • Stop Annoying Your Customers with Email

    I’m a loyal customer of beauty products from an independent consultant who does home parties. There are several products that she sells that are on my “must have” list (until they stop making them, but that’s a topic for another blog post). I love the convenience of being able to send an email to my rep and order refills without having to attend a home party, so we have an em ...

    Marion Jacobson/ Dex Mediain EMail- 15 readers -
  • The ABCs of CRMs – And How to Jump Start Your Business

    The ABCs of CRMs – And How to Jump Start Your Business July 7, 2015 - Posted by Marion Jacobson to CRM Customer Relationship Management – CRM – everyone’s talking about it, yet it means many different things to many different audiences. Essentially, it’s a software or app-based tool you can use to keep track of your customers, all their contact info, and all of the various ...

    Marion Jacobson/ Dex Mediain How To's- 19 readers -
  • What are the Best Times to Post on Social Media? [Infographic]

    What are the Best Times to Post on Social Media? [Infographic] June 29, 2015 - Posted by Marion Jacobson to Local Marketing The day of the week and the time of day that you post to your various social media accounts does make a difference. But how to know when the best day and best time is to tweet, or post to Facebook or LinkedIn, Google+, Instagram o ...

    Marion Jacobson/ Dex Mediain Social- 19 readers -
  • Survey: SMBs Share Their Advertising Strategy

    Survey: SMBs Share Their Advertising Strategy June 19, 2015 - Posted by Marion Jacobson to Advertising/ Local Marketing This month we surveyed small businesses, asking them 7 basic questions about their advertising/marketing strategy right now and for the next 12 months. These are all local businesses across the U.S., and we found the results interesting, so we wanted to share the details. 1.

    Marion Jacobson/ Dex Media- 26 readers -
  • Think You Know How Consumers Search for Your Business?

    Think You Know How Consumers Search for Your Business? June 10, 2015 - Posted by Marion Jacobson to Advertising/ Local Marketing You might be surprised. Marketing research experts, Market Authority, have been interviewing consumers for the past 5 years, zeroing in on how they search for and select businesses.

    Marion Jacobson/ Dex Mediain How To's- 21 readers -
  • Is Your Auto Repair Website Female Friendly?

    Is Your Auto Repair Website Female Friendly? June 3, 2015 - Posted by Marion Jacobson to Business Websites Did you know that most women would rather go to the Dentist than have to take their car in to be repaired? Did you also know that more than 60% of auto repair customers are women? Since I fall into that demographic, I can vouch for those attitudes.

    Marion Jacobson/ Dex Media- 18 readers -
  • Summer 2015 and Small Business [Infographic]

    Summer 2015 and Small Business [Infographic] June 2, 2015 - Posted by Marion Jacobson to Business Matters/ Local Marketing According to a recent survey by Paychex, Inc., a leading provider of payroll, human resource, and benefits outsourcing solutions for small- to medium-sized businesses, this coming summer will see job growth.

    Marion Jacobson/ Dex Media- 19 readers -
  • Anatomy of a Killer Blog Post

    Anatomy of a Killer Blog Post June 1, 2015 - Posted by Marion Jacobson to Blogging We’re pretty pleased (and proud of the fact) that our blog keeps attracting great traffic, and we keep a close watch on performance. It’s interesting to see which blog posts seem to catch fire and spike lots of traffic but then eventually settle down.

    Marion Jacobson/ Dex Mediain Content Blogging- 16 readers -
  • Being Environmentally Responsible [Infographic]

    Being Environmentally Responsible [Infographic] May 26, 2015 - Posted by Marion Jacobson to Local Marketing As a publisher of yellow pages directories, we often get questions about our environmental practices. We also get people asking why we continue to print paper directories. For an audience that is increasingly digital, that’s a fair question.

    Marion Jacobson/ Dex Media- 12 readers -