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Standing out from the competition is one of the most challenging parts of owning a small business. Maybe you have a better-trained staff, extended hours, faster and cheaper shipping, more frequent offers and promotions, or highly rated customer service. You can and should use all of these things in your marketing to attract, convert, and retain customers.
Black Friday. Small Business Saturday. Cyber Monday. It seems that every year, the Thanksgiving weekend retail hype grows, with stores opening earlier than ever, and more and more people lining up to buy flat-screen TVs even before the pumpkin pie hits the table. But one of the fastest-growing trends in a cluster of days dedicated to spending has nothing to do with purchasi ...