Mark Ballard

  • How Apple Could Play Spoiler For The Search Ad Business

    With the start of a new year, it’s a fitting time to reflect on all that happened in the previous year and look ahead to what this next one might have in store for us. Thinking about what developments could have the greatest impact on paid search in 2016, for better or worse, a few possibilities jump to mind: Google significantly expanding its foray into audience-based targe ...

    Mark Ballard/ Marketing Landin How To's- 13 readers -
  • How Apple Could Play Spoiler For The Search Ad Business

    With the start of a new year, it’s a fitting time to reflect on all that happened in the previous year and look ahead to what this next one might have in store for us. Thinking about what developments could have the greatest impact on paid search in 2016, for better or worse, a few possibilities jump to mind: Google significantly expanding its foray into audience-based targe ...

    Mark Ballard/ Search Engine Landin SEO How To's- 13 readers -
  • Amazon Text Ads Program to be Discontinued

    Almost as soon as it was officially launched, the Amazon Text Ads program is being discontinued. According to an email advertisers received this afternoon, Amazon will shut down their text ad program effective October 31st, 2015, the same day that they will discontinue Amazon Product Ads. When originally announced on August 11th this year, Amazon Text Ads were positioned as a ...

    Mark Ballard/ RKGBlogin Google- 32 readers -
  • Google’s Buy Button ‘Imminent’, What it Will it Mean for Search Advertisers

    Google has semi-officially confirmed long-standing reports that it will deploy a “buy button” for Google Shopping results on phones, with Google chief business officer Omid Kordestani calling the launch “imminent” at this week’s Code Conference. Earlier this month, the Wall Street Journal’s Alistair Barr and Rolfe Winkler offered new details on Google’s rumored buy button plan ...

    Mark Ballard/ RKGBlogin Google- 20 readers -
  • Payback? eBay Dropped Google’s Mobile Search Ads in Favor of Bing

    In May of this year it became apparent that eBay had been hit pretty severely by a Google search penalty of some type. The initial speculation was that eBay had been hit by Panda 4.0, but later reports claimed it was actually a manual action. Whether it was Panda, a manual penalty or some combination, the impact was significant enough to eBay’s bottom line that they have addre ...

    Mark Ballard/ RKGBlogin Paid Search SEO Google- 15 readers -
  • Are Bigger iPhones Better For Paid Search?

    Apple debuted the two new iPhone 6 models about a month ago with a launch that was surrounded by the usual hype, fanfare and trumped-up controversies that have become the norm for an Apple product release. Given their larger sizes, the new iPhones may or may not bend a bit more easily than earlier models; but a more interesting question for paid search marketers is whether t ...

    Mark Ballard/ Search Engine Landin Paid Search SEO- 18 readers -
  • How Google Can Help Enhanced Campaigns Reach Their Potential

    It's been over a year since Google publicly announced Enhanced Campaigns for AdWords, and just shy of a year since the mandatory transition date in late July of 2013. Early on, there was a great deal of consternation surrounding the changes brought by this new campaign model, but advertiser sentiment improved as some of their worst fears failed to materialize.

    Mark Ballard/ Search Engine Landin SEO Google- 17 readers -
  • Does Google Want to Cut Out AdWords Middlemen?

    The launch of Google AdWords and its subsequent rapid growth in the early 2000s helped spawn an entire industry around paid search advertising. The ecosystem that arose includes Google and its advertisers, as well as a slew of agencies, consultants, software platforms, data providers, third party tools and various combinations thereof in between them.

    Mark Ballard/ Search Engine Landin Paid Search SEO Google- 27 readers -