mark duffy

  • This season’s 5 worst Christmas commercials

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. ‘Tis the season when all the brands put on their red and green singlets and crowd into a no-holds-barred cage match to determine who is the champion of goddamn heartfelt spiritually.

    Digiday- 9 readers -
  • Copyranter: I’ve finally found my stock photo dæmon

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. I’ve been searching for the perfect stock photo for over 30 years. In the beginning, it was paging through thicker-than-the-September-Vogue stock photo books and then, tens of thousands of pages online.

    Digiday- 8 readers -
  • Notes from an ‘Old’: Ageism in the digital age

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. I first found out I was an “Old” (as opposed to just old) in 2012 when I started working for BuzzFeed as an “ad critic.” At 52, I was by far BuzzFeed’s oldest employee.

    Digiday- 1 readers -
  • In praise of smart senseless commercials

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. What’s the difference between a smart senseless commercial and a stupid senseless commercial? It’s just one thing: whether or not the agency/brand has respected the intelligence of the viewer.

    Digiday- 9 readers -
  • It’s official: Everybody hates advertising

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. It’s not just the general public and “Banksy” anymore. Even most ad men and women hate it now. Even the “creatives” who like to shove that their job is “creative” — and yours isn’t — in your face, hate it.

    Digiday- 9 readers -
  • Copyranter: What is a copywriter, anyway?

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Before “Mad Men,” the word seriously confused people. “So, are you a writer-writer?” “So you write all the words and the artist does all the pictures?” “So, you work in law?” “So, you sell insurance?” “Oh, you’re not a real writer.

    Digiday- 13 readers -
  • The 5 most god-awful taglines in America

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. The Great American Tagline is dead — has been for years. The few remaining good American taglines are being hunted down and killed by digital agencies and marketers daily.

    Digiday- 9 readers -
  • We desperately need more ‘advertising assholes’

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Many civilians just assume that all people who create ads are assholes, because — duh — they create ads for a living. Are they right? Sure, why not.

    Digiday- 13 readers -
  • What ad agencies will look like in 2025

    Are you an aspiring 12-year-old copywriter, art director or account executive? First, nice career choices, clueless stupid-heads. Second, you should know that in 10 years, ad agencies are going to look and function a lot differently than they do now. Just a few years ago, there was just one kind of ad agency.

    Digiday- 16 readers -
  • Casual sexism: Still alive and kicking ass!

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Bravo, fellow creative ad bros. We continue to make art and write poetry, and we continue to be the reigning kings of content. And sex still sells — when the content executed with confident male panache.

    Digiday- 6 readers -
  • Here are some recent ads that don’t suck

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Summer’s over; it’s time to reflect. This has been the absolute worst year in advertising creativity I’ve ever seen. Yes, I said the same thing last year and the year before that and so on.

    Digiday- 3 readers -
  • How to pulverize creative blocks

    Mark Duffy has written the Copyranter blog for 10 years and is a freelancing copywriter with 20-plus years of experience. His hockey wrist shot is better than yours. Follow him on Twitter. READ THIS FIRST: This post is only for actual creatives who create creative creatively. It is NOT for social media managers, digital content “creators” or native ad writers, for two reasons: 1.

    Digidayin How To's- 6 readers -
  • Confessions of an analog man in a digital world

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. I turned 56 last week. I’ve written for Digiday — the leading source for all things digital and tech in advertising, marketing and publishing — for a year and a half. This is my 100 percent truthful confessional.

    Digiday- 5 readers -
  • How you, too, can start #winning at social media

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Congrats! You’re a brand on social media. You’re mingling with the public, listening to them and talking to them. They treat you — a product owned by a company owned by a corporation owned by an even bigger corpor ...

    Digidayin Social How To's- 9 readers -
  • There’s bad obnoxious copywriting — and then there’s great obnoxious copywriting

    Mark Duffy has written the Copyranter blog for 10 years and is a freelancing copywriter with 20-plus years of experience. His hockey wrist shot is better than yours. Earlier this week, Sprite confused the bejesus out of people in Ireland and on the internet worldwide with a lousy new campaign that insulted women like it was 1959. The campaign hashtag, #BrutallyRefreshing, is peculiarly stupid.

    Digiday- 7 readers -
  • The worst ads from the biggest brands in the last three months alone

    Mark Duffy has written the Copyranter blog for 10 years and is a freelancing copywriter with 20-plus years of experience. His hockey wrist shot is better than yours. Ya’d think in 2016 that the supposedly smartest CMOs in the world would be able help produce, if not great ads, at least not complete garbage, wouldn’t ya? If so, ya’d be wrong.

    Digiday- 16 readers -
  • The AdBot 9000 is here and it wrote some brand copy

    Mark Duffy has written the Copyranter blog for 10 years and is a freelancing copywriter with 20-plus years of experience. His hockey wrist shot is better than yours. Goldman Sachs just gave ad tech startup Persado $30 million to play with to create better ad copywriting software. Automated copywriters have arrived and are connecting with consumers.

    Digiday- 18 readers -
  • Using sex to sell unsexy products is stupid

    Mark Duffy has written the Copyranter blog for 10 years and is a freelancing copywriter with 20-plus years of experience. His hockey wrist shot is better than yours. Sex doesn’t sell anymore: it’s been proven. It doesn’t drive purchases like it has in the past. But that has not stopped all kinds of bland brands — from coffee to banks to air fresheners — from stiffly inserting ...

    Digiday- 10 readers -
  • Does advertising even work any more?

    Mark Duffy has written the Copyranter blog for 10 years and is a freelancing copywriter with 20-plus years of experience. His hockey wrist shot is better than yours. Is it all just a big waste of space, time and money? I’m talking about all types of advertising here: internet, native, TV, video, mobile, print, branded content, matchbooks, stunts, product placement, sandwich boards. All of it.

    Digiday- 21 readers -
  • The best fake ads of the year are better than any Cannes Lion winner

    Cannes has become both a scam and a sham: extortionary fees, more fake entries (now with client collusion) and pettier block voting every year. It is more immaterial to the real ad world than ever. But the old big agency boys are desperately holding onto Cannes like it was their last erection. Because they want to be able to shove their precious Lions into the faces of the fas ...

    Digiday- 7 readers -