mark duffy

  • We are the new diversified ad agency of the future!

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. We are Manifold Motley + Miscellaneous! For us, diversity isn’t just about “male” and “female” or “black” and “white.” We are an omnidirectional global agency that fosters unthinkable diversity.

    Digiday- 12 readers -
  • An inquiry: Is this the dumbest commercial ever produced?

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Since I (mistakenly) started this ad blogging venture, in the summer of 2005 (it was slow at the agency), I’ve made it my life mission to expose the worst and dumbest ads in the world (as a certain leader of the f ...

    Digiday- 12 readers -
  • Creepy brand mascots refuse to die

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. In early January, B&G Foods and ad agency Deutsch reanimated the monstrous “Green Giant” (he’s no longer officially “Jolly”). This Sunday, Procter & Gamble will officially introduce a creepy CGI version of Mr.

    Digiday- 16 readers -
  • The worst 10 ads of 2016

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. This was a difficult shitlist to compile because 2016 produced a shitpile of shitty ads; the biggest, shittiest ad shitpile ever. Imagine a Tower of Babel made of shit, filled with a shit-ton of shit-talking mark ...

    Digiday- 15 readers -
  • The 6 best ads you didn’t see this year

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Have you seen the best ads of the year? Adweek’s list looks like Creative Review’s list which looks like AdAge’s list, except they don’t have a list, because they dole out their “best” ads one at a time because t ...

    Digiday- 14 readers -
  • Maybe it’s time to #reconsider the brand #hashtag

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Hashtags can work to help build support for an activism issue or sporting event, or help people with the critical task of finding #tbt Instagram photos.

    Digidayin Social- 10 readers -
  • So you wanna be a ‘change agent’

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Last week, AdAge published an article by Melinda Welsh, CMO of Chase Auto Finance, titled “Five Ways To Become A Change Agent In 2017.

    Digiday- 19 readers -
  • On shitty copywriting

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. It’s not hard, at all, to write a good ad. A great ad, yes, that’s hard. But you don’t even have to be a good writer to write good ads. (See: me.

    Digiday- 11 readers -
  • This season’s 5 worst Christmas commercials

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. ‘Tis the season when all the brands put on their red and green singlets and crowd into a no-holds-barred cage match to determine who is the champion of goddamn heartfelt spiritually.

    Digiday- 14 readers -
  • Copyranter: I’ve finally found my stock photo dæmon

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. I’ve been searching for the perfect stock photo for over 30 years. In the beginning, it was paging through thicker-than-the-September-Vogue stock photo books and then, tens of thousands of pages online.

    Digiday- 9 readers -
  • Notes from an ‘Old’: Ageism in the digital age

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. I first found out I was an “Old” (as opposed to just old) in 2012 when I started working for BuzzFeed as an “ad critic.” At 52, I was by far BuzzFeed’s oldest employee.

    Digiday- 1 readers -
  • In praise of smart senseless commercials

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. What’s the difference between a smart senseless commercial and a stupid senseless commercial? It’s just one thing: whether or not the agency/brand has respected the intelligence of the viewer.

    Digiday- 9 readers -
  • It’s official: Everybody hates advertising

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. It’s not just the general public and “Banksy” anymore. Even most ad men and women hate it now. Even the “creatives” who like to shove that their job is “creative” — and yours isn’t — in your face, hate it.

    Digiday- 9 readers -
  • Copyranter: What is a copywriter, anyway?

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Before “Mad Men,” the word seriously confused people. “So, are you a writer-writer?” “So you write all the words and the artist does all the pictures?” “So, you work in law?” “So, you sell insurance?” “Oh, you’re not a real writer.

    Digiday- 14 readers -
  • The 5 most god-awful taglines in America

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. The Great American Tagline is dead — has been for years. The few remaining good American taglines are being hunted down and killed by digital agencies and marketers daily.

    Digiday- 10 readers -
  • We desperately need more ‘advertising assholes’

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Many civilians just assume that all people who create ads are assholes, because — duh — they create ads for a living. Are they right? Sure, why not.

    Digiday- 13 readers -
  • What ad agencies will look like in 2025

    Are you an aspiring 12-year-old copywriter, art director or account executive? First, nice career choices, clueless stupid-heads. Second, you should know that in 10 years, ad agencies are going to look and function a lot differently than they do now. Just a few years ago, there was just one kind of ad agency.

    Digiday- 16 readers -
  • Casual sexism: Still alive and kicking ass!

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Bravo, fellow creative ad bros. We continue to make art and write poetry, and we continue to be the reigning kings of content. And sex still sells — when the content executed with confident male panache.

    Digiday- 7 readers -