mark duffy

  • Copyranter: Forget sex, it’s death that sells these days

    Sex no longer sells. Just ask “Carl Hardee, Sr.” What’s a hard-up brand to do these days? Embrace sweet death. Bring out your dead (and dying) and throw them on the 2017 advertising corpse-wagon! Last week, McDonald’s pulled a “dead dad” British advert that outraged many mainstream critics who called it “creepy” and “griefsploitation” because it used child bereavement to sell fish sandwiches.

    Digiday- 10 readers -
  • How to write a six-second ad

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. No, the answer is not “use emojis.” Last year, YouTube introduced a new video ad format: six-second “bumpers.” Brands responded with a collective “meh.

    Digidayin How To's- 13 readers -
  • Code eats copy for breakfast: Human copywriters are doomed

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. The perfect machine-learning AI copywriter is coming. Very soon. Analog copywriters, you think I’m kidding? Then you should probably stop reading right here.

    Digiday- 18 readers -
  • Worst ads of 2017 (so far)

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. This wasn’t easy. There have been so, so, so … so many, not just bad ads, but insultingly horrible ads. I went through about 100 bookmarks in the “2017 bad” folder to “curate” these gems. This post could’ve been 10,000 words, easy.

    Digiday- 13 readers -
  • Use this one weird trick to become a better copywriter

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. If you would like to skip the rest of this post, here’s the trick: Google Image search “Fallon McElligott ad” and start scrolling, clicking and reading. That’s it. It costs nothing.

    Digiday- 8 readers -
  • Copyranter: Pepsi proves again culture-jacking is still the lowest form of advertising

    The Kendall Jenner Pepsi Max ad everyone hates is possibly the most perfect form of awful advertising. Somehow, it manages to combine the loathsome celeb-vertising, where the celebrity has no connection to the product, with obscene cultural appropriation. The resulting shit storm was well-deserved. Not all culture-jacking/news-jacking ads have been bad.

    Digiday- 19 readers -
  • Deciphering meaningless marketing headlines

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. I can’t say for sure that marketing people don’t know what the hell they’re talking about; they do seem to know — or pretend to know — what each other is talking about.

    Digiday- 14 readers -
  • If Trump let brands use his brand

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Donald Trump has been called the first “brand” President of the United States. “Make America great again” very much sounds like a bombastic brand tagline, whereas Hillary Clinton’s “stronger together” sounded like, well, nothing.

    Digiday- 15 readers -
  • Does Facebook advertising even work a lick?

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. “Facebook advertising is a waste of time.”—Forrester, 2013. “People (yes even millennials) are much more likely to consider TV spots and magazines over brand social media pages when making purchase decisions.”—Gallup, 2014.

    Digidayin Social- 17 readers -
  • We are the new diversified ad agency of the future!

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. We are Manifold Motley + Miscellaneous! For us, diversity isn’t just about “male” and “female” or “black” and “white.” We are an omnidirectional global agency that fosters unthinkable diversity.

    Digiday- 15 readers -
  • An inquiry: Is this the dumbest commercial ever produced?

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Since I (mistakenly) started this ad blogging venture, in the summer of 2005 (it was slow at the agency), I’ve made it my life mission to expose the worst and dumbest ads in the world (as a certain leader of the f ...

    Digiday- 14 readers -
  • Creepy brand mascots refuse to die

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. In early January, B&G Foods and ad agency Deutsch reanimated the monstrous “Green Giant” (he’s no longer officially “Jolly”). This Sunday, Procter & Gamble will officially introduce a creepy CGI version of Mr.

    Digiday- 18 readers -
  • The worst 10 ads of 2016

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. This was a difficult shitlist to compile because 2016 produced a shitpile of shitty ads; the biggest, shittiest ad shitpile ever. Imagine a Tower of Babel made of shit, filled with a shit-ton of shit-talking mark ...

    Digiday- 18 readers -