mark duffy

  • The worst 10 ads of 2016

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. This was a difficult shitlist to compile because 2016 produced a shitpile of shitty ads; the biggest, shittiest ad shitpile ever. Imagine a Tower of Babel made of shit, filled with a shit-ton of shit-talking mark ...

    Digiday- 14 readers -
  • The 6 best ads you didn’t see this year

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Have you seen the best ads of the year? Adweek’s list looks like Creative Review’s list which looks like AdAge’s list, except they don’t have a list, because they dole out their “best” ads one at a time because t ...

    Digiday- 12 readers -
  • Maybe it’s time to #reconsider the brand #hashtag

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Hashtags can work to help build support for an activism issue or sporting event, or help people with the critical task of finding #tbt Instagram photos.

    Digidayin Social- 10 readers -
  • So you wanna be a ‘change agent’

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Last week, AdAge published an article by Melinda Welsh, CMO of Chase Auto Finance, titled “Five Ways To Become A Change Agent In 2017.

    Digiday- 19 readers -
  • On shitty copywriting

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. It’s not hard, at all, to write a good ad. A great ad, yes, that’s hard. But you don’t even have to be a good writer to write good ads. (See: me.

    Digiday- 11 readers -
  • This season’s 5 worst Christmas commercials

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. ‘Tis the season when all the brands put on their red and green singlets and crowd into a no-holds-barred cage match to determine who is the champion of goddamn heartfelt spiritually.

    Digiday- 12 readers -
  • Copyranter: I’ve finally found my stock photo dæmon

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. I’ve been searching for the perfect stock photo for over 30 years. In the beginning, it was paging through thicker-than-the-September-Vogue stock photo books and then, tens of thousands of pages online.

    Digiday- 9 readers -
  • Notes from an ‘Old’: Ageism in the digital age

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. I first found out I was an “Old” (as opposed to just old) in 2012 when I started working for BuzzFeed as an “ad critic.” At 52, I was by far BuzzFeed’s oldest employee.

    Digiday- 1 readers -
  • In praise of smart senseless commercials

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. What’s the difference between a smart senseless commercial and a stupid senseless commercial? It’s just one thing: whether or not the agency/brand has respected the intelligence of the viewer.

    Digiday- 9 readers -
  • It’s official: Everybody hates advertising

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. It’s not just the general public and “Banksy” anymore. Even most ad men and women hate it now. Even the “creatives” who like to shove that their job is “creative” — and yours isn’t — in your face, hate it.

    Digiday- 9 readers -
  • Copyranter: What is a copywriter, anyway?

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Before “Mad Men,” the word seriously confused people. “So, are you a writer-writer?” “So you write all the words and the artist does all the pictures?” “So, you work in law?” “So, you sell insurance?” “Oh, you’re not a real writer.

    Digiday- 14 readers -
  • The 5 most god-awful taglines in America

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. The Great American Tagline is dead — has been for years. The few remaining good American taglines are being hunted down and killed by digital agencies and marketers daily.

    Digiday- 9 readers -
  • We desperately need more ‘advertising assholes’

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Many civilians just assume that all people who create ads are assholes, because — duh — they create ads for a living. Are they right? Sure, why not.

    Digiday- 13 readers -
  • What ad agencies will look like in 2025

    Are you an aspiring 12-year-old copywriter, art director or account executive? First, nice career choices, clueless stupid-heads. Second, you should know that in 10 years, ad agencies are going to look and function a lot differently than they do now. Just a few years ago, there was just one kind of ad agency.

    Digiday- 16 readers -
  • Casual sexism: Still alive and kicking ass!

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Bravo, fellow creative ad bros. We continue to make art and write poetry, and we continue to be the reigning kings of content. And sex still sells — when the content executed with confident male panache.

    Digiday- 7 readers -
  • Here are some recent ads that don’t suck

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Summer’s over; it’s time to reflect. This has been the absolute worst year in advertising creativity I’ve ever seen. Yes, I said the same thing last year and the year before that and so on.

    Digiday- 3 readers -
  • How to pulverize creative blocks

    Mark Duffy has written the Copyranter blog for 10 years and is a freelancing copywriter with 20-plus years of experience. His hockey wrist shot is better than yours. Follow him on Twitter. READ THIS FIRST: This post is only for actual creatives who create creative creatively. It is NOT for social media managers, digital content “creators” or native ad writers, for two reasons: 1.

    Digidayin How To's- 6 readers -
  • Confessions of an analog man in a digital world

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. I turned 56 last week. I’ve written for Digiday — the leading source for all things digital and tech in advertising, marketing and publishing — for a year and a half. This is my 100 percent truthful confessional.

    Digiday- 5 readers -
  • How you, too, can start #winning at social media

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Congrats! You’re a brand on social media. You’re mingling with the public, listening to them and talking to them. They treat you — a product owned by a company owned by a corporation owned by an even bigger corpor ...

    Digidayin Social How To's- 9 readers -
  • There’s bad obnoxious copywriting — and then there’s great obnoxious copywriting

    Mark Duffy has written the Copyranter blog for 10 years and is a freelancing copywriter with 20-plus years of experience. His hockey wrist shot is better than yours. Earlier this week, Sprite confused the bejesus out of people in Ireland and on the internet worldwide with a lousy new campaign that insulted women like it was 1959. The campaign hashtag, #BrutallyRefreshing, is peculiarly stupid.

    Digiday- 7 readers -