mark duffy

  • Copyranter: Enough with the saccharine holiday ads

    Mark Duffy has written the Copyranter blog for 12 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Jesus Christ, it gets worse every year. Last year was as slushy as figgy pudding. But this season takes the fruitcake. Aldi’s senseless carrot named Kevin is back, and this time he’s horny.

    Digiday- 15 readers -
  • Copyranter: Introducing the first 100 percent transparent ad agency

    Mark Duffy has written the Copyranter blog for 12 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. “Welcome! I’m Frank Blunt — that’s not my real name — founder of Bald™, the world’s first fully transparent ad agency. I’m also not really bald, but I keep my head shaved for ‘branding,’ as do all of our employees, even the women.

    Digiday- 5 readers -
  • Celebrating ads that push it real good

    Great ads are in fact like great sex: You feel it in your gut — or thereabouts. In ad school, you are taught — if your instructors are any good — to “push” your ideas, even if you’ve made a good ad. Good ads will get you noticed; great ads will get you hired. Back in 2010, the School of Visual Arts in NYC put up this cute “push” the envelope door installation.

    Digiday- 10 readers -
  • Copyranter on 6-second ads: You’re doing it wrong

    Mark Duffy has written the Copyranter blog for 12 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. One-fifth of a 30-second commercial? A daunting assignment for both traditional creatives (“Wait, the production budget is zero?”) and new-age content creators (“Wait, how can I execute my particular nuanced brand ...

    Digiday- 12 readers -
  • Copyranter on bad ad agency website copy

    Mark Duffy has written the Copyranter blog for 12 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Every ad agency website showcases creative work. The smarter shops don’t do much more than that because, really, what separates one agency from another? The work — the main reason you hire an ad agency. Everything else is chatter.

    Digiday- 11 readers -
  • Copyranter: How to tell if you’re an asshole creative (the good kind)

    This past Advertising Week, Gyro executive creative director Kash Sree asked creatives, “Are you an asshole?” But he didn’t mean asshole-asshole, he meant, “asshole” — meaning “good” asshole, meaning creatives who bring “dissent … questions … change” and have an “inability to truly assimilate.” This post, however, is about “bad” asshole creatives.

    Digiday- 15 readers -
  • Copyranter on puzzling marketing headlines

    It was the most wonderful time of the year: Advertising Week. Digiday was, of course, all over it like a donkey on a waffle. Nas and Sarah Jessica Parker were there. And because there were official cameras and raised daises, WPP’s Sir Martin Sorrell was there and probably didn’t sleep all week. Give or take 10,000, how many times do you think the words “transform” and “transfo ...

    Digiday- 11 readers -
  • Copyranter: How to write a great ad headline

    Mark Duffy has written the Copyranter blog for 12 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Although the secret to great advertising is the unexpected visual, sometimes — because of execution or strategy or budget — you just need a kick-ass headline.

    Digidayin How To's- 14 readers -
  • The most bizarre ‘Trump’ ads from brands

    Mark Duffy has written the Copyranter blog for 12 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Brands have mostly stayed away from the President Trump brand. And with the events of the last month and Trump’s controversial responses, brand experts are advising companies to run away as fast as they can from t ...

    Digiday- 12 readers -
  • Enter the Nihilist Tagline Writer

    Mark Duffy has written the Copyranter blog for 12 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Wherever hopelessness and meaninglessness exist, nihilism breeds. And these days, nearly nothing is as hopeless as the State of the Advertising Tagline. This generation’s tagline writers aren’t just writing meaningless taglines.

    Digiday- 19 readers -
  • Storytelling vs. ‘storytelling’

    Mark Duffy has written the Copyranter blog for 12 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Several years ago, digital marketing buzzwordians invented the term “storytelling” as a new way to advertise that wasn’t so “addy.” No more boring product ads, we’ll tell a “content” story! But then, about a milli ...

    Digiday- 20 readers -
  • 4 of the worst agency self-promo ads ever produced

    Mark Duffy has written the Copyranter blog for 12 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Would you hire a broke stock broker? How about a hacked hacker? Then why would you hire an ad agency that sucked at advertising itself? Surprisingly, most agencies are bad at promoting themselves.

    Digiday- 23 readers -
  • Deep inside a bleeding-edge MarTech meeting

    Mark Duffy has written the Copyranter blog for 12 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. The scene: You’re a robotic fly on the wall inside a conference room of a Flatiron District marketing firm on a recent afternoon as two digital marketing experts (and Martin, an intern) try to hammer out new strat ...

    Digiday- 13 readers -
  • What’s new in condom advertising?

    Mark Duffy has written the Copyranter blog for 12 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Millennials reportedly are having the least amount of sex of any generation ever, apparently because they’re all walking around pretending like they don’t care about anybody else so they won’t get hurt. Aww.

    Digiday- 17 readers -
  • The end of the creative department is near

    Mark Duffy has written the Copyranter blog for 12 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Last month during Cannes, Publicis Groupe, the third-largest ad holding company in the world, announced it was banning all its agencies from entering award shows in 2018.

    Digiday- 15 readers -
  • Five new reprehensible, punchable ads

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Do you ever see ads outdoors or on TV or online that make you want to throw a forearm shiver right into their face? These ads are different from just plain bad ads.

    Digiday- 26 readers -
  • Cannes Creativity Report: Visuals beat words, every time

    Sorry one-dimensional copywriters, turns out pictures still beat words. The best winning ads from this year’s Cannes Lions were all image-based ideas, all ideas with unexpected visuals. Let’s start with the “Meet Graham” project by Australia’s Transport Accident Commission (agency: Clemenger BBDO, Melbourne). It rightly won almost every award it was up for.

    Digiday- 24 readers -