mark duffy

  • Copyranter: How to write a great ad headline

    Mark Duffy has written the Copyranter blog for 12 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Although the secret to great advertising is the unexpected visual, sometimes — because of execution or strategy or budget — you just need a kick-ass headline.

    Digidayin How To's- 13 readers -
  • The most bizarre ‘Trump’ ads from brands

    Mark Duffy has written the Copyranter blog for 12 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Brands have mostly stayed away from the President Trump brand. And with the events of the last month and Trump’s controversial responses, brand experts are advising companies to run away as fast as they can from t ...

    Digiday- 12 readers -
  • Enter the Nihilist Tagline Writer

    Mark Duffy has written the Copyranter blog for 12 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Wherever hopelessness and meaninglessness exist, nihilism breeds. And these days, nearly nothing is as hopeless as the State of the Advertising Tagline. This generation’s tagline writers aren’t just writing meaningless taglines.

    Digiday- 19 readers -
  • Storytelling vs. ‘storytelling’

    Mark Duffy has written the Copyranter blog for 12 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Several years ago, digital marketing buzzwordians invented the term “storytelling” as a new way to advertise that wasn’t so “addy.” No more boring product ads, we’ll tell a “content” story! But then, about a milli ...

    Digiday- 20 readers -
  • 4 of the worst agency self-promo ads ever produced

    Mark Duffy has written the Copyranter blog for 12 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Would you hire a broke stock broker? How about a hacked hacker? Then why would you hire an ad agency that sucked at advertising itself? Surprisingly, most agencies are bad at promoting themselves.

    Digiday- 21 readers -
  • Deep inside a bleeding-edge MarTech meeting

    Mark Duffy has written the Copyranter blog for 12 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. The scene: You’re a robotic fly on the wall inside a conference room of a Flatiron District marketing firm on a recent afternoon as two digital marketing experts (and Martin, an intern) try to hammer out new strat ...

    Digiday- 13 readers -
  • What’s new in condom advertising?

    Mark Duffy has written the Copyranter blog for 12 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Millennials reportedly are having the least amount of sex of any generation ever, apparently because they’re all walking around pretending like they don’t care about anybody else so they won’t get hurt. Aww.

    Digiday- 16 readers -
  • The end of the creative department is near

    Mark Duffy has written the Copyranter blog for 12 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Last month during Cannes, Publicis Groupe, the third-largest ad holding company in the world, announced it was banning all its agencies from entering award shows in 2018.

    Digiday- 14 readers -
  • Five new reprehensible, punchable ads

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Do you ever see ads outdoors or on TV or online that make you want to throw a forearm shiver right into their face? These ads are different from just plain bad ads.

    Digiday- 25 readers -
  • Cannes Creativity Report: Visuals beat words, every time

    Sorry one-dimensional copywriters, turns out pictures still beat words. The best winning ads from this year’s Cannes Lions were all image-based ideas, all ideas with unexpected visuals. Let’s start with the “Meet Graham” project by Australia’s Transport Accident Commission (agency: Clemenger BBDO, Melbourne). It rightly won almost every award it was up for.

    Digiday- 23 readers -
  • Let’s celebrate some honest fake ads

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. The Cannes International Festival of Creativity starts this weekend. The rosé and disingenuous compliments will flow like water. And, like every year, obviously fake ads will win Lions.

    Digiday- 18 readers -
  • The sad state of American TV ad copywriting

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Techies, you need to get your AI copywriters up and running, post-haste. No one under 50 watches TV commercials anymore, but big companies with big budgets keep paying big ad agencies to create big spots.

    Digiday- 16 readers -
  • Sometimes creatives don’t need to ‘think different’

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. In 1997, Apple launched its iconic “Think Different” campaign. Advertising creatives loved the campaign for a few reasons: It boldly didn’t show any product and made the Mac customer the hero (most ad creatives didn’t use PCs).

    Digiday- 26 readers -
  • Copyranter: Forget sex, it’s death that sells these days

    Sex no longer sells. Just ask “Carl Hardee, Sr.” What’s a hard-up brand to do these days? Embrace sweet death. Bring out your dead (and dying) and throw them on the 2017 advertising corpse-wagon! Last week, McDonald’s pulled a “dead dad” British advert that outraged many mainstream critics who called it “creepy” and “griefsploitation” because it used child bereavement to sell fish sandwiches.

    Digiday- 17 readers -
  • How to write a six-second ad

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. No, the answer is not “use emojis.” Last year, YouTube introduced a new video ad format: six-second “bumpers.” Brands responded with a collective “meh.

    Digidayin How To's- 15 readers -
  • Code eats copy for breakfast: Human copywriters are doomed

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. The perfect machine-learning AI copywriter is coming. Very soon. Analog copywriters, you think I’m kidding? Then you should probably stop reading right here.

    Digiday- 22 readers -
  • Worst ads of 2017 (so far)

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. This wasn’t easy. There have been so, so, so … so many, not just bad ads, but insultingly horrible ads. I went through about 100 bookmarks in the “2017 bad” folder to “curate” these gems. This post could’ve been 10,000 words, easy.

    Digiday- 19 readers -