mark duffy

  • What’s new in condom advertising?

    Mark Duffy has written the Copyranter blog for 12 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Millennials reportedly are having the least amount of sex of any generation ever, apparently because they’re all walking around pretending like they don’t care about anybody else so they won’t get hurt. Aww.

    Digiday- 9 readers -
  • The end of the creative department is near

    Mark Duffy has written the Copyranter blog for 12 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Last month during Cannes, Publicis Groupe, the third-largest ad holding company in the world, announced it was banning all its agencies from entering award shows in 2018.

    Digiday- 12 readers -
  • Five new reprehensible, punchable ads

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Do you ever see ads outdoors or on TV or online that make you want to throw a forearm shiver right into their face? These ads are different from just plain bad ads.

    Digiday- 22 readers -
  • Cannes Creativity Report: Visuals beat words, every time

    Sorry one-dimensional copywriters, turns out pictures still beat words. The best winning ads from this year’s Cannes Lions were all image-based ideas, all ideas with unexpected visuals. Let’s start with the “Meet Graham” project by Australia’s Transport Accident Commission (agency: Clemenger BBDO, Melbourne). It rightly won almost every award it was up for.

    Digiday- 23 readers -
  • Let’s celebrate some honest fake ads

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. The Cannes International Festival of Creativity starts this weekend. The rosé and disingenuous compliments will flow like water. And, like every year, obviously fake ads will win Lions.

    Digiday- 18 readers -
  • The sad state of American TV ad copywriting

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Techies, you need to get your AI copywriters up and running, post-haste. No one under 50 watches TV commercials anymore, but big companies with big budgets keep paying big ad agencies to create big spots.

    Digiday- 14 readers -
  • Sometimes creatives don’t need to ‘think different’

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. In 1997, Apple launched its iconic “Think Different” campaign. Advertising creatives loved the campaign for a few reasons: It boldly didn’t show any product and made the Mac customer the hero (most ad creatives didn’t use PCs).

    Digiday- 24 readers -
  • Copyranter: Forget sex, it’s death that sells these days

    Sex no longer sells. Just ask “Carl Hardee, Sr.” What’s a hard-up brand to do these days? Embrace sweet death. Bring out your dead (and dying) and throw them on the 2017 advertising corpse-wagon! Last week, McDonald’s pulled a “dead dad” British advert that outraged many mainstream critics who called it “creepy” and “griefsploitation” because it used child bereavement to sell fish sandwiches.

    Digiday- 15 readers -
  • How to write a six-second ad

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. No, the answer is not “use emojis.” Last year, YouTube introduced a new video ad format: six-second “bumpers.” Brands responded with a collective “meh.

    Digidayin How To's- 15 readers -
  • Code eats copy for breakfast: Human copywriters are doomed

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. The perfect machine-learning AI copywriter is coming. Very soon. Analog copywriters, you think I’m kidding? Then you should probably stop reading right here.

    Digiday- 22 readers -
  • Worst ads of 2017 (so far)

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. This wasn’t easy. There have been so, so, so … so many, not just bad ads, but insultingly horrible ads. I went through about 100 bookmarks in the “2017 bad” folder to “curate” these gems. This post could’ve been 10,000 words, easy.

    Digiday- 17 readers -
  • Use this one weird trick to become a better copywriter

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. If you would like to skip the rest of this post, here’s the trick: Google Image search “Fallon McElligott ad” and start scrolling, clicking and reading. That’s it. It costs nothing.

    Digiday- 9 readers -
  • Copyranter: Pepsi proves again culture-jacking is still the lowest form of advertising

    The Kendall Jenner Pepsi Max ad everyone hates is possibly the most perfect form of awful advertising. Somehow, it manages to combine the loathsome celeb-vertising, where the celebrity has no connection to the product, with obscene cultural appropriation. The resulting shit storm was well-deserved. Not all culture-jacking/news-jacking ads have been bad.

    Digiday- 23 readers -
  • Deciphering meaningless marketing headlines

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. I can’t say for sure that marketing people don’t know what the hell they’re talking about; they do seem to know — or pretend to know — what each other is talking about.

    Digiday- 14 readers -
  • If Trump let brands use his brand

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Donald Trump has been called the first “brand” President of the United States. “Make America great again” very much sounds like a bombastic brand tagline, whereas Hillary Clinton’s “stronger together” sounded like, well, nothing.

    Digiday- 17 readers -