mark duffy

  • Use this one weird trick to become a better copywriter

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. If you would like to skip the rest of this post, here’s the trick: Google Image search “Fallon McElligott ad” and start scrolling, clicking and reading. That’s it. It costs nothing.

    Digiday- 7 readers -
  • Copyranter: Pepsi proves again culture-jacking is still the lowest form of advertising

    The Kendall Jenner Pepsi Max ad everyone hates is possibly the most perfect form of awful advertising. Somehow, it manages to combine the loathsome celeb-vertising, where the celebrity has no connection to the product, with obscene cultural appropriation. The resulting shit storm was well-deserved. Not all culture-jacking/news-jacking ads have been bad.

    Digiday- 18 readers -
  • Deciphering meaningless marketing headlines

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. I can’t say for sure that marketing people don’t know what the hell they’re talking about; they do seem to know — or pretend to know — what each other is talking about.

    Digiday- 14 readers -
  • If Trump let brands use his brand

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Donald Trump has been called the first “brand” President of the United States. “Make America great again” very much sounds like a bombastic brand tagline, whereas Hillary Clinton’s “stronger together” sounded like, well, nothing.

    Digiday- 15 readers -
  • Does Facebook advertising even work a lick?

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. “Facebook advertising is a waste of time.”—Forrester, 2013. “People (yes even millennials) are much more likely to consider TV spots and magazines over brand social media pages when making purchase decisions.”—Gallup, 2014.

    Digidayin Social- 17 readers -
  • We are the new diversified ad agency of the future!

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. We are Manifold Motley + Miscellaneous! For us, diversity isn’t just about “male” and “female” or “black” and “white.” We are an omnidirectional global agency that fosters unthinkable diversity.

    Digiday- 14 readers -
  • An inquiry: Is this the dumbest commercial ever produced?

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Since I (mistakenly) started this ad blogging venture, in the summer of 2005 (it was slow at the agency), I’ve made it my life mission to expose the worst and dumbest ads in the world (as a certain leader of the f ...

    Digiday- 13 readers -
  • Creepy brand mascots refuse to die

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. In early January, B&G Foods and ad agency Deutsch reanimated the monstrous “Green Giant” (he’s no longer officially “Jolly”). This Sunday, Procter & Gamble will officially introduce a creepy CGI version of Mr.

    Digiday- 18 readers -
  • The worst 10 ads of 2016

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. This was a difficult shitlist to compile because 2016 produced a shitpile of shitty ads; the biggest, shittiest ad shitpile ever. Imagine a Tower of Babel made of shit, filled with a shit-ton of shit-talking mark ...

    Digiday- 15 readers -
  • The 6 best ads you didn’t see this year

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Have you seen the best ads of the year? Adweek’s list looks like Creative Review’s list which looks like AdAge’s list, except they don’t have a list, because they dole out their “best” ads one at a time because t ...

    Digiday- 14 readers -
  • Maybe it’s time to #reconsider the brand #hashtag

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Hashtags can work to help build support for an activism issue or sporting event, or help people with the critical task of finding #tbt Instagram photos.

    Digidayin Social- 11 readers -
  • So you wanna be a ‘change agent’

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Last week, AdAge published an article by Melinda Welsh, CMO of Chase Auto Finance, titled “Five Ways To Become A Change Agent In 2017.

    Digiday- 19 readers -
  • On shitty copywriting

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. It’s not hard, at all, to write a good ad. A great ad, yes, that’s hard. But you don’t even have to be a good writer to write good ads. (See: me.

    Digiday- 11 readers -
  • This season’s 5 worst Christmas commercials

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. ‘Tis the season when all the brands put on their red and green singlets and crowd into a no-holds-barred cage match to determine who is the champion of goddamn heartfelt spiritually.

    Digiday- 16 readers -
  • Copyranter: I’ve finally found my stock photo dæmon

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. I’ve been searching for the perfect stock photo for over 30 years. In the beginning, it was paging through thicker-than-the-September-Vogue stock photo books and then, tens of thousands of pages online.

    Digiday- 9 readers -