mark haupt

  • Eight most important PPC tips for online retail

    With the share of digital ad spend at 29.9% in 2015 and expected to increase to 39.3% in 2019* the digital advertising marketplace is becoming increasingly competitive for ecommerce retailers. With this in mind, optimising paid search should be a priority for all retail marketers in 2016. Let’s take a look at some of the most important pay-per-click tips for online retail: 1) ...

    Search Engine Watchin Paid Search- 28 readers -
  • Why ecommerce sites should use both SEM and SEO for acquisition

    It is well-known that in order to get a good return on investment in terms of marketing, online retailers need to be constantly in front of their customers. However, with the rise of online users, it is important these retailers adopt a multichannel approach. Despite being similar in that SEM and SEO both aim to improve visibility through rankings on search engines, they do ha ...

    Search Engine Watchin Paid Search SEO- 13 readers -
  • Five SEM trends ecommerce retailers should expect for the rest of 2016

    With the advertising industry becoming more and more competitive each year, many online advertisers are now using search marketing to supplement their organic search results as a way to stand out from the crowd. Although it comes at a price, this form of marketing can provide relevant, high-quality traffic and help with brand exposure, two qualities of many which can be highly ...

    Search Engine Watchin Paid Search- 21 readers -