Mark Irvine

  • New AdWords Affiliate Location Extensions Drive Clicks & Sales for Retailers

    With almost two months left in the year, 2016 has already produced more online sales than 2015, which was a record-breaking year for online sales. But even with ever increasing sales, retailers know that for many products and services, nothing will replace the brick and mortar experience. As we’re living in an increasingly connected world, we increasingly turn to Google to fin ...

    Mark Irvine/ WordStream- 17 readers -
  • Bing’s Expanded Text Ads Even Outperform Google’s [Data]

    Google shook the industry when they announced the arrival of Expanded Text Ads (ETAs) earlier this year. Since Google released Expanded Text Ads in July, we’ve seen most advertisers jump to create and test out the new ad format, generally discovering that expanded text ads increased their CTR. Not to miss the opportunity, Microsoft announced that they would be rolling out Bing ...

    Mark Irvine/ WordStreamin Paid Search Mobile- 20 readers -
  • NEW AdWords Message Extensions Enable High-CTR Click-to-Message Ads [Data]

    For the past few years, Google has been driving home their mobile-first mantra as more and more people increasingly rely on and search from their smartphones. In 2016, they’ve put their words into action. This year, Google redesigned the cluttered desktop SERP to look more like the mobile in-line SERP, gave advertisers back more control of their mobile and tablet bid adjustment ...

    Mark Irvine/ WordStreamin Paid Search- 14 readers -
  • 3 Simple PPC Formulas Proven to Lower Your Costs

    When I was growing up and deciding what I wanted to study when I went to college, my mother always told me to study math. I remember her telling me that no matter what industry I went into, I’d always be able to find a job because everyone hates math and would hire someone else to do it for them. It was hard for me to believe at age 16 – in high school, being good at math cert ...

    Mark Irvine/ WordStreamin Affiliate Paid Search- 16 readers -
  • NEW in AdWords: Demographic Targeting for Search Campaigns

    Although Google has always offered advertisers a lot of control over which search terms their ads match on with different keyword match types and negative keywords, many advertisers often struggle to match a user’s intent to their searches. As SEMs spend so much time doing keyword research, building keyword lists, and reviewing their keyword performance it’s easy to forget tha ...

    Mark Irvine/ WordStreamin Paid Search- 43 readers -
  • Google Retiring Converted Clicks – How Will You Measure Conversions Now?

    AdWords is preparing to turn 16 later this year, and like all teenagers, it’s been going through a lot of unexpected changes recently. AdWords text ads recently went through a growth spurt as expanded text ads became available to all advertisers, display ads got their first make-over in years with the introduction of new responsive display ads, and the platform is becoming smar ...

    Mark Irvine/ WordStream- 13 readers -
  • The After Effects of Brexit on Global CPCs

    Great Britain has been a major player on the global stage for centuries. Its empire stretched across seven continents and its people and culture span the globe. With the fifth-largest economy in the world, British companies have major stakes throughout all of Europe and abroad. The United Kingdom is a union of four separate countries and her ambitions have always stretched across her shores.

    Mark Irvine/ WordStreamin Paid Search- 25 readers -