Mark Irvine

  • These 4 Forgotten AdWords Best Practices Still Matter – Here’s Proof

    It’s been a full year since Google first released expanded text ads to advertisers globally – and what a year it’s been! Since they were first announced, advertisers were eager to begin testing the new expanded ad format, but many were hesitant to let go of their tried and true ads. Now that standard text ads can no longer be created in either AdWords or Bing, it’s time to loo ...

    Mark Irvine/ WordStreamin Paid Search- 25 readers -
  • 7 Data-Backed Tips for AdWords Ads that Work Right Now

    PPC advertisers said farewell to standard text ads last year and we began preparing for the new age of Expanded Text Ads (ETAs). A lot has changed since Google first started selling text ads way back in the 20th century. Technology is better. The way people search has changed. And, perhaps most importantly, we're now in a mobile-first world.

    Mark Irvine/ WordStreamin Social Paid Search- 14 readers -
  • 'Purchases on Google' Enters Open Beta

    Google made big news and announced tons of new changes and AdWords features last month at their annual Google Marketing Next Event in San Francisco. And while we’ve all been lost in the hype over Life Events targeting and the secrets hidden within the new AdWords interface, Google secretly rolled another exciting innovation into their roadmap – the ability to purchase products ...

    Mark Irvine/ WordStreamin Paid Search Google- 16 readers -
  • 4 Useful Features Hidden in the New AdWords Interface

    We’ve already talked broadly about some of the new AdWords (and AdWords related) features revealed this week at Google Marketing Next. The event featured a bit of everything, from shiny new toys (circuit boards! New Google properties! Voice stuff!) to puppies. Unfortunately, despite fanfare and legitimate use cases for everything revealed, most AdWords advertisers aren’t going ...

    Mark Irvine/ WordStreamin Paid Search- 19 readers -
  • Introducing New Smart Display Campaigns in AdWords

    The Google Display Network includes over 3 million websites and apps and offers almost as many ways to target your display ads across the web. While all of this targeting gives sophisticated advertisers plenty of control over their ads’ performance, it can be intimidating to find the best way to start advertising or optimize your display ads.

    Mark Irvine/ WordStreamin Affiliate- 25 readers -
  • Coming Soon: Similar Audiences for Search Campaigns [Data]

    Google’s been the big dog of the search game for well over a decade and has AdWords advertisers have primarily focused on managing their search campaigns by balancing their keywords with different keyword match types and negative keywords. However, as more advertisers begin to look to other networks like Facebook (and its elaborate audience targeting options), Google has had t ...

    Mark Irvine/ WordStreamin Social Paid Search- 19 readers -
  • New AdWords Affiliate Location Extensions Drive Clicks & Sales for Retailers

    With almost two months left in the year, 2016 has already produced more online sales than 2015, which was a record-breaking year for online sales. But even with ever increasing sales, retailers know that for many products and services, nothing will replace the brick and mortar experience. As we’re living in an increasingly connected world, we increasingly turn to Google to fin ...

    Mark Irvine/ WordStream- 26 readers -
  • Bing’s Expanded Text Ads Even Outperform Google’s [Data]

    Google shook the industry when they announced the arrival of Expanded Text Ads (ETAs) earlier this year. Since Google released Expanded Text Ads in July, we’ve seen most advertisers jump to create and test out the new ad format, generally discovering that expanded text ads increased their CTR. Not to miss the opportunity, Microsoft announced that they would be rolling out Bing ...

    Mark Irvine/ WordStreamin Paid Search Mobile- 37 readers -