mark john hiemstra

  • The Landing Pages You Need for Your Event Marketing: Before, During, and After

    For many marketers, events are a natural extension of their existing content marketing strategy and a key channel for direct engagement. They are a chance to build your brand and cultivate your identity while creating an amazing experience for customers and prospects alike. Pardon the Captain Obvious moment here, but for an event to be really successful, you need to get people there.

    Search Engine Journal- 8 readers -
  • Affordance: You Can’t Afford Not to Use This Design Principle on Your Landing Pages

    Imagine you’re an extraterrestrial visiting earth for the first time. Upon landing, you stumble into someone’s home and find a toothbrush, which you’ve never seen before. While you may not immediately understand how to use the thing, there are certain clues about the object that hint at how it can be used. Its handle, just a little longer than your humanoid palm, implies that you can grip it.

    Unbounce- 13 readers -
  • How This Agency Used Personalization to Land Their Client $21,000 in New Business

    These days, the word “personalization” is bandied about in marketing circles more than a hacky-sack at Burning Man. We know that personalizing our marketing campaigns brings us better quality leads, but it’s not always as simple as it seems to get started; before you can personalize emails, content and offers for people, you need to get to know them.

    Unbouncein How To's- 13 readers -
  • 23 Principles of Attention-Driven Design as Demonstrated by Album Covers

    In the age of digital distractions, how can you get people to sit up and pay attention? You can shock people. You can tease people. Or, as Oli Gardner breaks down in his ebook about the 23 principles of Attention-Driven Design, you can include visual cues and clues to help guide people toward the goal of your page.

    Unbounce- 20 readers -
  • Fighting Friction at Every Stage of the Funnel: Takeaways from Day 1 of CTA Conf

    Image by Vera Raposo via Twitter. You can build the highest-converting landing page that ever existed, but if you’re not thinking beyond that initial conversion, you’re flushing your leads down the virtual toilet. It’s a theme that kept cropping up during the first day of our Call to Action Conference (#CTAConf): after you’ve optimized your landing page, your job isn’t close to being done.

    Unbouncein Paid Search- 9 readers -
  • The Agency Guide to Selling Clients on the Value of Landing Pages

    One stock photo actor pretends to explain landing pages to another. Image source. Have you ever tried explaining to a non-marketer what a landing page is? If you haven’t, expect to be met with a blank stare. It’s not that the concept of just one page with one goal and one call to action is difficult to understand — it’s more that the “Why would you build a new page when you a ...

    Unbouncein Affiliate Paid Search- 8 readers -
  • Ask a CRO Expert: What Should I Be A/B Testing?

    Before you hit the lab, you’ve got to do your research. Image source. If you’re using landing pages for your marketing campaigns (and by golly, you should be), you’ve probably heard about A/B testing. You may, however, not be sure where to start. Or you may have already started but aren’t quite satisfied with the results.

    Unbouncein Paid Search- 12 readers -
  • The Landing Pages You Need for Your Event Marketing: Before, During and After

    Source For many marketers, events are a natural extension of their existing content marketing strategy and a key channel for direct engagement. They’re a chance to build your brand and cultivate your identity while creating an amazing experience for customers and prospects alike. Pardon the Captain Obvious moment here, but for an event to be really successful, you need to get people there.

    Unbouncein Paid Search EMail- 14 readers -
  • Ask a CRO Expert: How Do I Know When My A/B Test is Valid?

    A/B testing landing pages is a bit like performing surgery. It requires patience and skill, and if you’re not sure why you’re performing the operation in the first place, you’re bound to botch it. Because testing is a complex science, people have a lot of questions. So we set out to ask conversion rate optimization experts some of the most common ones.

    Unbounce- 15 readers -
  • 7 UX Principles for Building Higher-Converting Landing Pages

    If they don’t understand your landing page, you’re doing it wrong. Source Take a look to your left. Now look to your right. The people on either side of you look different, sound different, and, presumably, they like different things than you do. We’re all a little different from each other. But despite our many differences, everyone reacts to certain stimuli the same way.

    Unbounce- 19 readers -
  • 5 Articles That Will Turn You Into a Data-Driven Social Media Marketer

    You mean to tell me you’re not using data to direct your social media efforts? Social media marketing is often used to pull in new followers at the top of the funnel. People cast a wide net but in many cases, completely miss the mark when it comes to tracking their efforts. They neglect to set concrete, measurable goals – in other words, they neglect to run structured social media campaigns.

    Unbouncein Social- 24 readers -
  • Friction: The Mobile Conversion Killer [+Free Mobile Landing Page Checklist]

    Friction can be helpful if you’re stranded on a desert island, but not so much on your mobile landing pages. Source Mobile landing pages have the unenviable task of conveying enough information to make visitors convert, with much less space to do so than on a desktop. Driving home your message has to be done with fewer elements and fewer words.

    Unbouncein Mobile- 16 readers -
  • Mobile Marketing Stats That Will Make You Look Smart on Twitter

    Stats make you smarter. And if you tweet them, you get to look smart, too. Image credit. Are you a mobile marketer? If you’re a digital marketer, then the answer should be a resounding “yes” – increasingly, your audience is interacting with you from a handheld device. As the growth of this segment continues, mobile marketing statistics help us understand what we need to do ...

    Unbouncein Social Mobile- 15 readers -
  • 5 Real Estate Landing Page Templates for Your Appraisal

    If showing houses were this easy, no one in real estate would need a landing page. But it ain’t. Image source. Do a Google search for the name of your city + “real estate.” Click on a few of the sponsored ads. Did you find a landing page? Chances are you didn’t, because most real estate agents have not yet caught on to the fact that they need to be sending their paid traffic ...

    Unbounce- 25 readers -
  • There is No Fold

    I know why you’re here, Neo. I know what you’ve been doing… why you hardly sleep, why you live alone, and why night after night you sit by your computer. You’re looking for the fold. I know because I was once looking for the same thing. There are some questions that just don’t have simple answers. It’s the question that brought you here.

    Unbounce- 15 readers -