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For many marketers, events are a natural extension of their existing content marketing strategy and a key channel for direct engagement. They are a chance to build your brand and cultivate your identity while creating an amazing experience for customers and prospects alike. Pardon the Captain Obvious moment here, but for an event to be really successful, you need to get people there.
How do I optimize my landing page when I don’t have enough traffic to A/B test? It’s a question that Unbounce customers ask regularly, and one that plagues any marketer who wants to optimize their landing pages but just isn’t blessed with the traffic of a Fortune 500 company. So it was no surprise when the question came up during the A/B testing panel discussion at the 201 ...
Imagine you’re an extraterrestrial visiting earth for the first time. Upon landing, you stumble into someone’s home and find a toothbrush, which you’ve never seen before. While you may not immediately understand how to use the thing, there are certain clues about the object that hint at how it can be used. Its handle, just a little longer than your humanoid palm, implies that you can grip it.
These days, the word “personalization” is bandied about in marketing circles more than a hacky-sack at Burning Man. We know that personalizing our marketing campaigns brings us better quality leads, but it’s not always as simple as it seems to get started; before you can personalize emails, content and offers for people, you need to get to know them.
In the age of digital distractions, how can you get people to sit up and pay attention? You can shock people. You can tease people. Or, as Oli Gardner breaks down in his ebook about the 23 principles of Attention-Driven Design, you can include visual cues and clues to help guide people toward the goal of your page.
Image by Vera Raposo via Twitter. You can build the highest-converting landing page that ever existed, but if you’re not thinking beyond that initial conversion, you’re flushing your leads down the virtual toilet. It’s a theme that kept cropping up during the first day of our Call to Action Conference (#CTAConf): after you’ve optimized your landing page, your job isn’t close to being done.
One stock photo actor pretends to explain landing pages to another. Image source. Have you ever tried explaining to a non-marketer what a landing page is? If you haven’t, expect to be met with a blank stare. It’s not that the concept of just one page with one goal and one call to action is difficult to understand — it’s more that the “Why would you build a new page when you a ...
Before you hit the lab, you’ve got to do your research. Image source. If you’re using landing pages for your marketing campaigns (and by golly, you should be), you’ve probably heard about A/B testing. You may, however, not be sure where to start. Or you may have already started but aren’t quite satisfied with the results.
Source For many marketers, events are a natural extension of their existing content marketing strategy and a key channel for direct engagement. They’re a chance to build your brand and cultivate your identity while creating an amazing experience for customers and prospects alike. Pardon the Captain Obvious moment here, but for an event to be really successful, you need to get people there.
Use these content marketing tactics to draw up strategies that help you achieve your lead generation goals. Image source. What sets content marketing apart from other forms of content creation is that every piece of content you produce needs to serve a business objective. For many content marketers, that goal is lead generation.
A/B testing landing pages is a bit like performing surgery. It requires patience and skill, and if you’re not sure why you’re performing the operation in the first place, you’re bound to botch it. Because testing is a complex science, people have a lot of questions. So we set out to ask conversion rate optimization experts some of the most common ones.
If they don’t understand your landing page, you’re doing it wrong. Source Take a look to your left. Now look to your right. The people on either side of you look different, sound different, and, presumably, they like different things than you do. We’re all a little different from each other. But despite our many differences, everyone reacts to certain stimuli the same way.
Source As content marketers, our goal is to engage readers. We want them to stay on the page and consume the entire piece. We want them to be so bowled over by our content that they can’t help but share it with everyone – and then take action. But we also need search engines to notice our content so that we can get people to our pages in the first place.
Image source. When Search Engine Land first used the term “Mobilegeddon” back in March, many marketers wondered whether or not Google’s impending algorithm update would be as catastrophic as the nickname suggested. The announcement on Google’s Webmaster Central blog stated: Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal.
On March 4, 2014, Unbounce Event Marketing Manager Stefanie Grieser started an email thread with Unbounce’s co-founder Oli Gardner and VP of Marketing Georgiana Laudi. She wrote: Another idea I’ve been toying with was declaring an International Conversion Day. Similar to Mashable’s International Social Media Day.
You mean to tell me you’re not using data to direct your social media efforts? Social media marketing is often used to pull in new followers at the top of the funnel. People cast a wide net but in many cases, completely miss the mark when it comes to tracking their efforts. They neglect to set concrete, measurable goals – in other words, they neglect to run structured social media campaigns.
Friction can be helpful if you’re stranded on a desert island, but not so much on your mobile landing pages. Source Mobile landing pages have the unenviable task of conveying enough information to make visitors convert, with much less space to do so than on a desktop. Driving home your message has to be done with fewer elements and fewer words.
Stats make you smarter. And if you tweet them, you get to look smart, too. Image credit. Are you a mobile marketer? If you’re a digital marketer, then the answer should be a resounding “yes” – increasingly, your audience is interacting with you from a handheld device. As the growth of this segment continues, mobile marketing statistics help us understand what we need to do ...
If showing houses were this easy, no one in real estate would need a landing page. But it ain’t. Image source. Do a Google search for the name of your city + “real estate.” Click on a few of the sponsored ads. Did you find a landing page? Chances are you didn’t, because most real estate agents have not yet caught on to the fact that they need to be sending their paid traffic ...
I know why you’re here, Neo. I know what you’ve been doing… why you hardly sleep, why you live alone, and why night after night you sit by your computer. You’re looking for the fold. I know because I was once looking for the same thing. There are some questions that just don’t have simple answers. It’s the question that brought you here.