Mark Leech

  • Top 10 essentials for SEO reporting

    Measurement is an imperative element of all marketing activity. Not only do we need to understand the commercial impact of the activity we are undertaking in order to learn and optimise, but our client/business must also see the value being driven over time. Reporting is the collation of this measurement into a tangible view of performance and results, so it’s imperative that ...

    Mark Leech/ Search Engine Watchin SEO- 32 readers -
  • Unlock (not provided) organic data and other quick Google Analytics tips

    Frustrated by (not provided) keyword data and other Google Analytics niggles? This post looks to help you resolve these issues to get more from your organic search data. There are many differences between agency-side and client-side, not least the amount of sites worked on! However, there are also some shared resources that add value to both sides of the coin.

    Mark Leech/ Econsultancyin Google- 15 readers -