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Online Marketing Blog by KAYAK Educating and coaching our clients is a staple in our process, but by no means do we know it all. We're always looking to learn more, stay current with the newest ideas, and be the best marketers we can be. I've always adhered to the idea that "no matter how good you are, there is always someone better.
Online Marketing Blog by KAYAK My last blog was all about content creation and how to overcome the barriers to creating. This time I want address a similar topic: creating content in social media. Blogging, writing eGuides or eBooks, creating videos, recording podcasts, are the root of your inbound marketing efforts.
Online Marketing Blog by KAYAK Every marketing effort begins with some form of content. Without it, there's nothing to share, nothing to promote, and nothing to optimize. Despite content's importance, it still seems to be the toughest element to create for many business owners and marketers. Here's the three most common roadblocks I've come across and how to overcome them.