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Breaking into the world of digital marketing can be a daunting task – thousands of new marketers are entering the market every year, and it can be difficult to understand the core principles without advanced digital marketing training. But even if you don’t plan on making digital marketing your trade, you still have to know enough to make educated decisions about where to focus your efforts.
August 17, 2017 There are many surprising similarities between AdWords auctions and real estate markets. What can one ancient industry teach us about one that is so new to us? By comparing the two we’ll try and understand more about CPC inflation, effective investment strategies and where the industry could be heading. AdWords auctions are like real estate auctions in many ways.