mark schaefer

  • Does every brand need to take a political stand?

    By Mark Schaefer On a recent interview, I was asked if we are moving to a day when every brand and company will be forced to take a stand on politics and issues of the day. My tongue-in-cheek answer was “No, sometimes you just want a hamburger or a carwash without a debate!” I don’t think everything in our lives will be politicized. That would simply be exhausting.

    {grow}- 10 readers -
  • Sex sells. But how about beauty and truth in the age of authenticity?

    By Mark Schaefer This is a blog post about beauty, sex, and marketing. It’s not a clickbait headline. We’re sailing into new waters today marked by towering waves of change and an undertow of psychological conflict. Beauty in our culture has become the new battleground in the age of authenticity, a trend that pits nature against nurture, challenges our deepest human desires, ...

    {grow}- 10 readers -
  • The techlash: Are people ready to fight back against Big Tech?

    By Mark Schaefer Social media has gotten weird. It has congealed into a monopolistic mess. It can be manipulative and even dangerous. It is a threat to democracy. Why aren’t people more concerned? An insightful article in The Economist (“The techlash against Amazon, Facebook and Google—and what they can do”) suggests that maybe time is up.

    {grow}- 6 readers -
  • Five golden lessons from writing 2,000 blog posts (and counting)

    Blogging at SXSW, circa 2012 By Mark Schaefer Some time ago, I zoomed past 2,000 blog posts on {grow}. I wasn’t really paying attention to the numbers too much but there you have it … a milestone of sorts. Next year will be my tenth anniversary as a blogger so this might be a good time to pause and reflect on the lessons from writing a few millions words for you. 1.

    {grow}in Content- 9 readers -
  • To dramatically increase creativity, slash your budget in half

    By Mark Schaefer Early in my career, I learned an extraordinary lesson about creativity: Money kills it. Here’s my story. We were all out of a job As a young man I worked in PR for a Fortune 100 company and was shipped out to become the communications manager at a massive manufacturing facility in Texas.

    {grow}- 7 readers -
  • Social Proof and the Business Case for Buying Fake Followers

    By Mark Schaefer The New York Times just published an extraordinary and detailed report called “The Follower Factory” detailing the black market for fake followers, likes, and comments. The reporters outed politicians, athletes, and even social media gurus who had bought followers from a company called Devumi. (The State of New York is now investigating this company).

    {grow}- 8 readers -
  • The new marketing career: What do you need to do to remain relevant?

    By Mark Schaefer On the new Marketing Companion episode Tom Webster and I explore our illogical work histories and what we’re doing to assure that we have a meaningful and relevant marketing career in the future. Tom and I have cumulatively been working in marketing for more than 50 years. In this podcast, we peel back the curtain talk about our work, our path, and out future.

    {grow}- 9 readers -
  • Do you create content for clicks or as an act of service?

    By Anitha Aswath, {grow} Community Member As a new blogger and content creator, I’m just beginning to see the power of social media. And that power was on display last week. Mark Schaefer wrote a powerful post, Five marketing leadership lessons from the Internet’s biggest scandal. As I read about how Logan Paul, a young “influencer,” hurt and shocked many people through his ...

    {grow}in Content- 7 readers -
  • Five of my best insights on becoming a great marketing consultant

    By Mark Schaefer I had the honor of studying under the legendary American management consultant Peter Drucker while I was earning my master’s degree from Claremont Graduate University. Dr. Drucker was the most brilliant man I’ve known, and this was an extraordinarily impactful period of my professional life.

    {grow}- 8 readers -
  • Start a personal content journey with your truest sentence

    By Mark Schaefer Throughout the years I return to my literary heroes again and again … John Steinbeck, John Irving, Mark Twain, Cormac McCarthy, and especially Ernest Hemingway, to name a few. These writers inspire me. They get to the point, sweat over every word, and compose sentences that make me go “wow.

    {grow}- 8 readers -
  • Face the facts: 5 social media truths that are hard to admit

    By Mark Schaefer I’m a practical person and sometimes the conventional wisdom of the web seems to run counter to reality. Or sometimes the reality of the social web is just so bizarre that it’s hard to admit! In any event, as I have been thinking about this, here are some facts about the social web that are kind of icky, but true. 1.

    {grow}- 17 readers -
  • Don’t panic. The Facebook announcement is no big deal.

    By Mark Schaefer An open letter from Mark Zuckerberg announcing changes to the Facebook news feed was regarded as a bombshell by most social media marketing thought leaders. Mike Stelzner called this the “end of days” for marketers, Jon Loomer referred to the market “hysteria” this is creating. The fact is, this letter from Zuckerberg is cryptic and we truly have no idea on ...

    {grow}in Social- 14 readers -
  • The future of the digital marketing agency with Mitch Joel

    By Mark Schaefer There’s probably no person I know better-equipped to analyze the future of the digital marketing agency than Mitch Joel, president of Mirum. Mitch has been a friend for many years and I’ve admired his forward-looking take on all things digital. He’s connected to the industry titans and immersed in the trends and opportunities in the marketing business.

    {grow}- 15 readers -
  • Facebook’s biggest problem isn’t ethics, hate or fake news. It’s Facebook.

    By Mark Schaefer A recent article in The Wall Street Journal caught my eye: “Mark Zuckerberg Resolves to ‘Fix’ Facebook in 2018” The article explains that the Facebook founder focuses on one major priority each year and Zuckerberg stated his current challenge in this way: “The world feels anxious and divided, and Facebook has a lot of work to do—whether it’s protecting our community from ab.

    {grow}- 11 readers -
  • Five marketing leadership lessons from the Internet’s biggest scandal

    Logan Paul discovers a dead body in a Japanese forest By Mark Schaefer I normally don’t dive into the world of teen YouTube stars. I’m interested in the sociological phenomena, but beyond that, I find the incessant camera posing and bro pranks boring. No surprise. This is the new “boy band” and I am not their target audience! But this week the Internet absolutely blew up af ...

    {grow}- 30 readers -
  • Why marketing technology is sucking the life out of the marketing profession

    By Mark Schaefer In the medical profession, technology is being used to cure disease, significantly improving life expectancy nearly everywhere in the world. In the automotive industry, we are at the dawn of nearly miraculous connected, self-driving vehicles. And in physics, technology is being applied to unlock the very secrets of our universe.

    {grow}- 19 readers -
  • Top 10: The Best Digital Marketing Articles of 2017

    By Mark Schaefer This was a super-interesting year here on {grow} as new themes emerged and even a few controversies brewed. In case you missed some of the most notable articles, I wanted to put together a list of the Top 10 Digital Marketing Articles of 2017 based on your votes (number of page views!) Out of more than 200 posts, here’s the countdown of the ideas you loved ...

    {grow}- 29 readers -
  • Cocooning consumers and other mesmerizing mega-trends

    Sheryl Connelly, Ford global consumer trends and futuring manager (yes, I guess futuring is a verb now?) recently published her fifth annual examination of consumer mega-trends. Tom Webster and I found this to be an exceptional piece of work and an outstanding topic for our podcast. The trends we examine include: Cocooning consumers: Global upheaval is evident in everythi ...

    {grow}- 22 readers -
  • Eight million views later, the ultimate branded content case study

    By Mark Schaefer I was recently asked to name what I thought was the best branded content case study, and I will provide my favorite in this post. The answer to this question is trickier than it seems. To many people, “branded content” is just another sneaky way to get your name in front of people. But to be effective in content marketing today, you have to be relevant and superior. Every day.

    {grow}in Content- 24 readers -