mark schaefer

  • The new standards for strategy and social media success

    By Mark Schaefer I was recently interviewed for an international business magazine and offered my views of digital marketing transformation, social media success and the skills needed to succeed today. With permission, I’m providing this content to you today. You’ve worked with a range of international businesses, government organizations and news organizations.

    {grow}in Social- 27 readers -
  • The current state of the content marketing ecosystem

    The content marketing industry experiences ebbs and flows just like any other field. Since it’s been around (formally) for less than a decade, the industry is relatively young. That means changes in best practices or predominant techniques can have major ripple effects for those who do the work. That’s why the team at CopyPress interviewed freelance creatives, in-house markete ...

    {grow}in Content- 15 readers -
  • Content shock re-visited, the content marketing myths and realities

    By Mark Schaefer For the past few years I’ve been a contributor to The Harvard Business Review. I submit my very best article once a quarter or so, an editor reviews it, she suggests some minor modifications, and then it would be published. Last week, I received a note from my editor that stabbed me in the heart: Mark, this is an excellent article.

    {grow}in Social Content- 30 readers -
  • Smart speakers, the streamification of content and big changes ahead

    By Mark Schaefer I’ve been in marketing more than 30 years and I think we’re facing the period of greatest change in my experience, probably the greatest period of change in the history of marketing. In this new episode of The Marketing Companion, Tom Webster and explore the bold ideas that will have a profound impact on marketers including smart speakers, artificial intelli ...

    {grow}in Content- 13 readers -
  • The five great questions of content marketing

    By Mark Schaefer I recently attended a conference where marketers wrote about their single biggest challenges. These issues were posted on a board and it was fascinating to observe! These five content-related posts stood out as the great questions representing the minds of the conference attendees: 1.

    {grow}in Content- 18 readers -
  • Study says sedentary activities like blogging block impact of exercise

    Hiking with the non-sedentary Bill Strawderman By Mark Schaefer I set a world record on Christmas Day. I received a new FitBit wearable fitness tracker and was the only person in history to put it on, wear it for three hours, and not record a single step. I was couch-bound. The company created a new achievement badge just for me — The Weekend at Bernie’s Badge.

    {grow}- 18 readers -
  • How to write your first speech

    By Tamsen Webster, {grow} Community Member For many, the opportunity to take the stage and give a speech is the culmination of a dream. And if you get that opportunity, you’re now faced with an imposing task: coming up with a speech! Here’s the process I walk my clients through when they’re developing their first speech (or any speech for that matter!) 1.

    {grow}in How To's- 14 readers -
  • Entering Protopia and a world of continuous marketing disruption

    By Mark Schaefer This is the time when we turn to the challenges of the new year and changes we’re likely to face. My prediction for 2017 is that this is the year of marketing protopia. I’m sure this is an unfamiliar concept, so let me explain why this will be the major theme of your professional life for years to come.

    {grow}in Mobile- 19 readers -
  • My personal challenge to you for the new year

    By Mark Schaefer The first blog post of the new year has a lot of emotional power for me. Traditionally I use this post to set the tone for the year, to summarize a major theme that is likely to occupy this space in the coming months. But I’m setting that tradition aside (until tomorrow!), and instead offer a new year challenge to every one of you.

    {grow}- 24 readers -
  • Building a personal brand? Here’s why you need to ignore SEO

    By Mark Schaefer I’ve been spending a lot of time thinking about this idea of “personal branding” in the world today as I prepare to launch an exciting new book called KNOWN: The handbook for building and unleashing your personal brand in the digital age. I was recently asked about the biggest decision that has helped me build my own personal brand and it is this: I have lar ...

    {grow}in SEO- 15 readers -
  • What every marketer needs to know about the Internet of Things

    By Mark Schaefer No list of hot technology trends is complete without a mention of the Internet of Things (IoT). But as we go into a new year, how does this become real to us as marketers? How is IoT going to show up in our daily worklife? Tom Webster and I thought this would be a fascinating topic for an episode of our podcast but frankly the subject is over our heads! Not ...

    {grow}- 26 readers -
  • If you’re preparing a roundup post, stop this right now

    By Mark Schaefer This week I received a request for a contribution for a roundup post. The author said the post was going to be called “Best social media tips.” I’m normally happy to help people with posts like this, but my return question to the blogger was this: How many other roundup posts have already been written about social media tips? Here is the answer: Approximatel ...

    {grow}- 19 readers -
  • The all-time greatest Christmas marketing story

    My daughter told me this cool story and I think it’s a fun and interesting marketing tale for the Christmas season. Lauren is an adventurer and loves to save her money for international vacations. This year, she decided to go to Amsterdam, Belgium, and Germany to attend some of the winter Christmas markets.

    {grow}- 16 readers -
  • How SMBs can get more leads through marketing automation

    By Lilach Bullock, {grow} Community Member Marketing automation offers numerous advantages, such as saving time as well as helping you with improving your conversion rate and overall sales. It’s one of the biggest trends in digital marketing in 2017, with more and more businesses wanting to invest in it.

    {grow}in Mobile EMail How To's- 13 readers -
  • Why Facebook Live is not ready for prime time

    By Mark Schaefer This is the time of year when everybody creates “prediction posts.” Here’s the number one marketing prediction I see everywhere: “This is the year of Facebook Live. Companies will move their content production to live video.” I don’t agree. What’s the reason a company would NOT do live video? Legal constraints Cultural constraints Talent constraints ...

    {grow}in Social- 15 readers -
  • Finding the right “authenticity level” for your brand

    By Mark Schaefer One of my readers asked me if I would review his blog and provide some advice. He had been writing for several months and had made no progress with subscriptions, comments, or shares. The most obvious problem was that his content was anonymous. There was no indication of who was writing the blog! No name, no personality, no smiling face.

    {grow}- 14 readers -
  • The gig economy and conversational marketing

    In the next episode of The Marketing Companion Tom Webster and I explore three rich and timely topics: The “Gig economy” — The ability to match buyers and sellers in order to monetize incremental time has revolutionized the economy. As much as 2 percent of the U.S. economy may be gig-based. But there is a seedy underbelly to this trend.

    {grow}- 21 readers -
  • What it’s like to be hugged by a brand. Literally.

    By Mark Schaefer Last week I was hugged by a brand. I’m serious — a literal, physical hug. I’ll tell you more about this unexpected embrace, but before I do, I need to explain why this gesture was so important to me, and why it should be important to you, too. P2P Since the first edition of The Tao of Twitter (2011), I’ve been writing that the best brands are no longer B2B o ...

    {grow}- 10 readers -
  • Learn to create effective content by putting it through the RITE test

    By Mark Schaefer Here’s a proven method to consistently create effective content: Put it to the RITE test. RITE is an acronym that stands for Relevant, Interesting, Timely, and Entertaining. If you create content that hits at least three out of these four angles, you’ll be spinning gold my friend. Let’s take a deeper look.

    {grow}in Content- 12 readers -