mark schaefer

  • Learn to say no and focus on your three critical business drivers

    By Mark Schaefer The other day a friend offered to post my content as a marketing column in his regional lifestyle magazine. It would require almost no work on my side and potentially expose me to a different audience. A no brainer, right? I said no. Here’s why. The critical three I once worked with a business leader who would constantly ask, “What are your critical three?” ...

    {grow}- 7 readers -
  • A strategy to stay relevant in a tumultuous marketing world

    By Mark Schaefer Three years ago, I was working on what would be the biggest consulting contract of my career. It was a potential deal with a U.S. government agency and as part of the bidding process I had to be interviewed by their senior procurement professionals via Skype. It was a bit intimidating. The stakes were high and I was facing a table full of people I didn’t know.

    {grow}- 12 readers -
  • 10 Epic Shifts that are Re-Writing the Rules of Marketing

    By Mark Schaefer I’m often asked: “What is the next big thing in marketing?” This seems like a simple question, but I’m not sure I know any more. I started thinking about this and came up with at least 10 “big things” that will profoundly impact my career, and yours. I first posted this list on Facebook and it provoked some interesting comments.

    {grow}- 14 readers -
  • Why the marketing world is one big selfie

    By Mark Schaefer I had lunch with a friend the other day and we were observing a bunch of young people taking selfies. “You know,” he said, “the marketing world is just one big selfie.” So this became a discussion topic and perhaps it’s true. Here is what we would learn if we looked at the current marketing culture through the psychology of a selfie: It’s all about me. I want to be cool.

    {grow}- 15 readers -
  • Social media proficiency: A life skill?

    By Mark Schaefer Over the past few months I have enjoyed working with Cisco and a project headed by the company’s director of leadership, Robert Kovach. I’ve been helping Robert with a program to coach Cisco executives with social media proficiency and on how they can become “known,” based on the principles of my new book which is cleverly titled … KNOWN.

    {grow}in Social- 12 readers -
  • Why content is your enemy and experiences are your friend

    Isadora Becker as Marge Simpson By Mark Schaefer I recently had an interesting conversation with my friend Jeremy Floyd, the CEO of FinWorx, and he made a provocative comment. “When we create material for our customers, we never call it content,” he said. “Content has become the enemy.” He had my attention! “Content is like a food buffet that feeds Google,” he continued.

    {grow}in Content- 24 readers -
  • What does digital transformation mean to marketing?

    Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media and social selling, Big Data and analytics, new listening platforms, and artificial intelligence are just a few of the ideas gaining momentum. How does a marketing leader manage through this level of change? In this new episode of The ...

    {grow}- 17 readers -
  • The difference between “pandering” and “serving” in the Super Bowl ads

    It is the morning after a glorious Super Bowl — an epic win, a historic comeback, and a thrilling halftime performance by Lady Gaga. And yet I have a simmering anger about one aspect of the game that I couldn’t quite identify until I read a quote in the newspaper today. Like most marketers, I adore the Super Bowl commercials.

    {grow}- 17 readers -
  • The True Meaning of Hustle

    By Mark Schaefer When I was 14 years old I needed a job. I needed a job because I needed money. My family didn’t have the money to buy me a bike and I needed transportation. I wanted to buy a stereo system (records!) … and I had recently discovered girls. So I needed to find some money. Through my years of prepubescence, I had done everything I could to earn money from the o ...

    {grow}- 16 readers -
  • What to do if the president tweets you

    By Mark W. Schaefer I was interviewed this week about my views on how the new U.S. President has used and abused Twitter. I was asked if Donald Trump has changed Twitter, perhaps even pumped the channel with new life and vitality. And even more important, how has he changed the dynamics of PR … any company or public figure could become a tweet target! Twitter is consistently ...

    {grow}- 22 readers -
  • Is the Age of Apple over?

    The polish is off the Apple. One tech commentator said there was something missing from the recent Consumer Electronics Show: Nobody was saying they were the “next Apple of …” Paypal founder Peter Thiel told the New York Times that the age of Apple is over. Provocative? Sensational? Or is there a kernel of truth there? The company seems to be focusing on incremental cha ...

    {grow}- 12 readers -
  • The greatest content marketing case study in history

    By Mark Schaefer I was going through some old files from classes I taught years ago and came across the most beautiful and wonderful content marketing case study. It is my all-time favorite because it touches so many bases and I thought I would pass this along to you for a little fun and inspiration.

    {grow}in Content- 16 readers -
  • The new standards for strategy and social media success

    By Mark Schaefer I was recently interviewed for an international business magazine and offered my views of digital marketing transformation, social media success and the skills needed to succeed today. With permission, I’m providing this content to you today. You’ve worked with a range of international businesses, government organizations and news organizations.

    {grow}in Social- 30 readers -
  • The current state of the content marketing ecosystem

    The content marketing industry experiences ebbs and flows just like any other field. Since it’s been around (formally) for less than a decade, the industry is relatively young. That means changes in best practices or predominant techniques can have major ripple effects for those who do the work. That’s why the team at CopyPress interviewed freelance creatives, in-house markete ...

    {grow}in Content- 15 readers -
  • Content shock re-visited, the content marketing myths and realities

    By Mark Schaefer For the past few years I’ve been a contributor to The Harvard Business Review. I submit my very best article once a quarter or so, an editor reviews it, she suggests some minor modifications, and then it would be published. Last week, I received a note from my editor that stabbed me in the heart: Mark, this is an excellent article.

    {grow}in Social Content- 34 readers -
  • Smart speakers, the streamification of content and big changes ahead

    By Mark Schaefer I’ve been in marketing more than 30 years and I think we’re facing the period of greatest change in my experience, probably the greatest period of change in the history of marketing. In this new episode of The Marketing Companion, Tom Webster and explore the bold ideas that will have a profound impact on marketers including smart speakers, artificial intelli ...

    {grow}in Content- 14 readers -
  • The five great questions of content marketing

    By Mark Schaefer I recently attended a conference where marketers wrote about their single biggest challenges. These issues were posted on a board and it was fascinating to observe! These five content-related posts stood out as the great questions representing the minds of the conference attendees: 1.

    {grow}in Content- 19 readers -