mark schaefer

  • Six transformative trends in influencer marketing (is it really marketing?)

    By Mark Schaefer This month marks the fifth anniversary of the release of Return On Influence, the first book on social influence marketing. It’s hard to believe, but when I wrote that book, few people had even heard of the term “influence marketing.” At the end of the book, I predicted that this would become a mainstream channel, and undoubtedly, this has come true.

    {grow}- 12 readers -
  • There is no glory in “old school” marketing

    By Mark Schaefer “I’m not into social media,” one marketing executive recently told me (with pride). “I don’t even have a LinkedIn profile. I’m old school.” Old School. What does that even mean? Usually I find that’s simply another way of saying “I’m stubborn, resistant to change, and scared out of my mind that I am becoming irrelevant.

    {grow}- 12 readers -
  • When developing a personal brand, sometimes your dreams follow you

    By Mark Schaefer When I was a little boy I wanted to be a baseball player or an astronaut. Neither of those things worked out exactly, but I have landed in a career that’s very satisfying and fun. I didn’t dream of being a marketing consultant. Marketing was a career choice that became my passion.

    {grow}- 17 readers -
  • How I disrupted the British Rail System because I had too much coffee

    By Mark Schaefer The whole situation started because I needed to pee. I was on a business trip to Wales and boarded an early morning train that was to carry me across the United Kingdom to London. In fact it was so early, it was the first train of the day and it was just sitting in the railyard waiting to go.

    {grow}in How To's- 14 readers -
  • Achieving escape velocity: The content discovery challenge

    By Mark Schaefer My Marketing Companion co-host Tom Webster told me that within a few weeks, three of his clients all came to him with the same question: How do we get our content discovered? The answer you typically hear in our space is “create quality content and it will rise to the top” but that does not work any more. Perhaps it never has.

    {grow}in Content- 12 readers -
  • Can you blog effectively if you need to be liked?

    By Mark Schaefer I will never forget the powerful lesson I learned in my very first performance review many years ago. To be accurate, it was many, many years ago. But it was a revelation that still means something to me and maybe it will mean something to you, too. After my first year on the job it was performance review time.

    {grow}- 14 readers -
  • I don’t think that emoji means what you think it means

    By Mark Schaefer When I travel around the world, I go to extreme measures to assure that my talks are culturally-sensitive. I sift through my speeches for humor or American phrases that might confuse or even offend somebody. I try to use local language and images whenever I can. I even think about my body language and try to learn about any gestures or positions that might co ...

    {grow}- 14 readers -
  • 19-Year-Old Shows Anybody Can Become Known With Commitment

    By Danielle Conte, {grow} Community Member In Mark Schaefer’s new book, KNOWN, he makes the case that anybody can attain the authority, presence, and reputation to make their dreams come true. It doesn’t matter what you look like, the color of your skin or how dark your life has been. Mark teaches us that anybody has the opportunity to become known today. Even if you’re 19.

    {grow}- 16 readers -
  • Five things Facebook is doing right

    By Mark Schaefer Facebook is the tech company critics most love to hate. The company has transformed over the years from a quirky college site to social media mafia don, ruling the landscape with dominant authority. And yet, from a business standpoint, there is a lot going RIGHT with Facebook. At the five-year point as a public company, it has emerged as a company to be admi ...

    {grow}in Social- 16 readers -
  • Why Joe Pulizzi and I disagree on today’s content marketing dynamics

    By Mark Schaefer In a recent This Old Marketing podcast episode, Robert Rose and Joe Pulizzi of the Content Marketing Institute had a lengthy section disagreeing with two of my conclusions from a recent blog post. Which is … excellent. People don’t disagree with each other enough in this field of marketing, so I am incredibly grateful for these gentlemen and their willingne ...

    {grow}in Content- 31 readers -
  • Artificial intelligence, real-life marketing

    By Mark Schaefer The inevitability of a business world dominated by artificial intelligence seems to be the headline of the day, and yet the notion for many marketers may seem distant and unreal. On our Marketing Companion podcast, Tom Webster and I have been toying with this subject for years and decided it was time to devote a full-blown episode to the topic.

    {grow}- 12 readers -
  • The world is flat, if we let businesses keep it that way

    By Mark Schaefer Every few years, I find a business book that upends my way of thinking. One of those events occurred in 2005 when I picked up The World is Flat by economist and columnist Thomas Friedman. The book envisioned a world where businesses — not governments or politicians — would help create a safer and more predictable world.

    {grow}- 17 readers -
  • 5 Steps to conduct a superior podcast interview

    By Mark Schaefer With the release of a new book, I’ve probably done 100 interviews in the last three months. And I found a stark contract in the quality of the interviewers! Creating a great interview can be an extremely effective and time-efficient way to do a podcast, blog post, or video but it takes some skill to pull it off.

    {grow}- 18 readers -
  • How I totally screwed up my blogging strategy

    By Mark Schaefer A few weeks ago, I sat down to prepare for the upcoming week’s blog schedule and I became paralyzed. For the first time in years, I seemingly had nothing to write about. I knew if there ever came a time when I had to “force” content onto {grow} it was a sign that I needed to stop blogging so this was a bad sign. It is quite sickening to reach a point where the ideas stop.

    {grow}in How To's- 14 readers -
  • Tearing down the house: How to handle social media haters

    By Mark Schaefer I live in a quaint lake community where there is a mix of new, modern homes and cottages built in the 1960s and 70s. As the value of lake land goes up, we are seeing many of these smaller houses being torn down to make away for a bigger and more modern structure. Such was the case this week when a house on the other side of my cove was torn down.

    {grow}in Social How To's- 15 readers -
  • How often should I blog? Five steps to answering the question

    One of the questions I am asked most often is “how often should I blog?” So let’s get into that one today. I’ve seen a lot of studies declaring optimum posting schedules but like everything in marketing, the answer is, “it depends.” There is no formula, only guidelines, and it’s up to you to find a consistency that’s right for you and your business.

    {grow}in How To's- 14 readers -
  • The big shift: Ads, TV, and the content monetization challenge

    By Mark Schaefer For decades, I’ve been a big fan of the sports channel ESPN. They have a great brand — serious about sports, but not too serious about themselves. Their bold style of storytelling went far beyond the cable TV channel to web, print, apps, satellite radio, social media, and podcasts.

    {grow}in Content- 14 readers -
  • Does corporate storytelling work? Some mega-brands say no.

    By Mark Schaefer With much flourish, Coca-Cola announced in 2011 that it would be moving from “creative excellence to content excellence.” It made an epic, two-part animated video on their strategy, explaining that they would be creating such amazing content that it could not be contained. Shortly after this announcement, the company launched a magazine-style site called Coca-Cola Journey.

    {grow}- 21 readers -
  • Internet founder speaks out on AI fear, the singularity, and beautiful robots

    By Mark Schaefer It was quite a thrill for me to hear Sir Tim Berners-Lee speak before a capacity crowd at Dell EMC World in Las Vegas. Berners-Lee is universally regarded as the founder of the world wide web and is also the director of the World Wide Web Consortium, which oversees the continued development of the Web.

    {grow}- 21 readers -
  • Carthage must be destroyed – and Facebook competition too.

    By Mike Allton, {grow} Community Member For years, I’ve tried to push back against the narrative that this or that social network is “winning” or “losing” against other networks. Often, the idea that there’s such a high level of competition is created by industry pundits to generate more hype and interest in their clickbait articles. In other words, fake social media news.

    {grow}in Social- 21 readers -