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By Mark Schaefer The other day a friend offered to post my content as a marketing column in his regional lifestyle magazine. It would require almost no work on my side and potentially expose me to a different audience. A no brainer, right? I said no. Here’s why. The critical three I once worked with a business leader who would constantly ask, “What are your critical three?” ...
By Mark Schaefer Three years ago, I was working on what would be the biggest consulting contract of my career. It was a potential deal with a U.S. government agency and as part of the bidding process I had to be interviewed by their senior procurement professionals via Skype. It was a bit intimidating. The stakes were high and I was facing a table full of people I didn’t know.
By Mark Schaefer I’m often asked: “What is the next big thing in marketing?” This seems like a simple question, but I’m not sure I know any more. I started thinking about this and came up with at least 10 “big things” that will profoundly impact my career, and yours. I first posted this list on Facebook and it provoked some interesting comments.
By Mark Schaefer I had lunch with a friend the other day and we were observing a bunch of young people taking selfies. “You know,” he said, “the marketing world is just one big selfie.” So this became a discussion topic and perhaps it’s true. Here is what we would learn if we looked at the current marketing culture through the psychology of a selfie: It’s all about me. I want to be cool.
By Mark Schaefer I’m proud to announce the official launch of my sixth (and best) book, KNOWN: The handbook for building and unleashing your personal brand in the digital age. At the end of this post, you can download a chapter for free! And you can see a “trailer” for the book here: Click here if you can’t see the KNOWN book trailer.
One of the myths on the web today is that the people we look up to were mysteriously placed there by alien forces. They have some unknowable advantage over us that made them rise to the top. But that’s not the case at all. Everybody starts at the bottom. Everybody can rise to the top. This post will prove it.
By Mark Schaefer Over the past few months I have enjoyed working with Cisco and a project headed by the company’s director of leadership, Robert Kovach. I’ve been helping Robert with a program to coach Cisco executives with social media proficiency and on how they can become “known,” based on the principles of my new book which is cleverly titled … KNOWN.
Isadora Becker as Marge Simpson By Mark Schaefer I recently had an interesting conversation with my friend Jeremy Floyd, the CEO of FinWorx, and he made a provocative comment. “When we create material for our customers, we never call it content,” he said. “Content has become the enemy.” He had my attention! “Content is like a food buffet that feeds Google,” he continued.
Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media and social selling, Big Data and analytics, new listening platforms, and artificial intelligence are just a few of the ideas gaining momentum. How does a marketing leader manage through this level of change? In this new episode of The ...
It is the morning after a glorious Super Bowl — an epic win, a historic comeback, and a thrilling halftime performance by Lady Gaga. And yet I have a simmering anger about one aspect of the game that I couldn’t quite identify until I read a quote in the newspaper today. Like most marketers, I adore the Super Bowl commercials.
By Mark Schaefer When I was 14 years old I needed a job. I needed a job because I needed money. My family didn’t have the money to buy me a bike and I needed transportation. I wanted to buy a stereo system (records!) … and I had recently discovered girls. So I needed to find some money. Through my years of prepubescence, I had done everything I could to earn money from the o ...
By Mark W. Schaefer I was interviewed this week about my views on how the new U.S. President has used and abused Twitter. I was asked if Donald Trump has changed Twitter, perhaps even pumped the channel with new life and vitality. And even more important, how has he changed the dynamics of PR … any company or public figure could become a tweet target! Twitter is consistently ...
By Mark Schaefer Undeniably, there’s a blurring between public and personal in the digital world today. It’s just so easy to be reactive on Facebook and the other social platforms that perhaps we lose sight of the public consequences of what we’re doing. Everybody has the right to post whatever they want as long as it is not “hate” or hurting another person.
The polish is off the Apple. One tech commentator said there was something missing from the recent Consumer Electronics Show: Nobody was saying they were the “next Apple of …” Paypal founder Peter Thiel told the New York Times that the age of Apple is over. Provocative? Sensational? Or is there a kernel of truth there? The company seems to be focusing on incremental cha ...
By Mark Schaefer I was going through some old files from classes I taught years ago and came across the most beautiful and wonderful content marketing case study. It is my all-time favorite because it touches so many bases and I thought I would pass this along to you for a little fun and inspiration.
By Mark Schaefer I was recently interviewed for an international business magazine and offered my views of digital marketing transformation, social media success and the skills needed to succeed today. With permission, I’m providing this content to you today. You’ve worked with a range of international businesses, government organizations and news organizations.
The content marketing industry experiences ebbs and flows just like any other field. Since it’s been around (formally) for less than a decade, the industry is relatively young. That means changes in best practices or predominant techniques can have major ripple effects for those who do the work. That’s why the team at CopyPress interviewed freelance creatives, in-house markete ...
By Mark Schaefer For the past few years I’ve been a contributor to The Harvard Business Review. I submit my very best article once a quarter or so, an editor reviews it, she suggests some minor modifications, and then it would be published. Last week, I received a note from my editor that stabbed me in the heart: Mark, this is an excellent article.
By Mark Schaefer I’ve been in marketing more than 30 years and I think we’re facing the period of greatest change in my experience, probably the greatest period of change in the history of marketing. In this new episode of The Marketing Companion, Tom Webster and explore the bold ideas that will have a profound impact on marketers including smart speakers, artificial intelli ...
By Mark Schaefer I recently attended a conference where marketers wrote about their single biggest challenges. These issues were posted on a board and it was fascinating to observe! These five content-related posts stood out as the great questions representing the minds of the conference attendees: 1.