mark schaefer

  • Five weird lessons from an unexpected viral post

    By Mark Schaefer I recently wrote a mere 208 words on a LinkedIn post that went viral — more than 650,000 views, 2,335 likes, and 440 comments. It also brought out some of the most mean-spirited commentary I have experienced in my career. There’s an interesting tale behind this episode and some lessons, too. Here’s the story behind my post.

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  • The difference between social selling and social spamming

    By Mark Schaefer Marketing technology now provides us with this intoxicating opportunity to automate our sales messages … we can blast product pitches to hundreds, thousands, maybe even millions of people through LinkedIn, email, Twitter and other channels. But just because you CAN doesn’t mean you SHOULD. The amount of automated sales spam I receive has just gone out of control.

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  • To know the value of Snapchat, we must understand Batman

    By Mark Schaefer Snapchat has had its ups and downs, but today I would like to propose why this social media platform will have a long-term impact on our society and culture. I’d like to tall a little story to explain this idea, and like all good stories, this one begins with Batman. The first television show I ever loved as a child was the old Batman series featuring Adam West.

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  • 4 Ways to establish a digital presence without relying on Google

    By Anja Skrba {grow} Community Member What if one day Google’s algorithm drops your website from its index, and it happens right in the middle of the season your business makes the most revenue? Or if you unintentionally violate Google’s trust by outsourcing backlinking to a company that pays for the links (this happens, you know!) and you get penalized by Google? We are often conducting our .

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  • 10 Profound digital marketing trends to you need to know about now

    By Mark Schaefer This is the time of year marketing bloggers make the prediction that “this is the year of social video” (for the tenth year in a row!) But I can’t help but make some predictions — thinking about what’s coming next is my professional fuel! I love to connect the dots in new ways and dream about the implications and what the new year will hold for us.

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  • Is Facebook evil?

    By Mark Schaefer Five years ago I predicted that Facebook would become the most evil company on earth. The claim was tongue-in-cheek, but the logic was solid: The “raw material” that Facebook uses to build its wealth is our personal information. As a public company, Facebook has a mandate to grow its profits every quarter, without exception, without end.

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  • New Research Answers: Is Content Marketing Sustainable?

    By Steve Rayson, Director, BuzzSumo Is content marketing sustainable? This is the question Mark Schaefer posed in his seminal “Content Shock” post in early 2014. Four years later, what does the data tell us about his predictions? On the plus side it has never been easier to research and create content, from blog posts to videos.

    {grow}in Social Content- 21 readers -
  • Why personal branding is not pathetic (or, why Sheryl Sandberg never wears a T-shirt)

    By Mark Schaefer There are a few terms in our industry that I loathe, and near the top of the list is “personal branding.” But just because the phrase has become a cornerstone of guru speak doesn’t mean the concept of a personal brand is irrelevant. Ironically I used the term in the title of my newest book because I could not think of a replacement that people would easily un ...

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  • How I will remain relevant when the bots come for me

    By Mark Schaefer A couple years ago I was playing around with an early version of IBM’s Watson technology. It allowed me to input marketing data from various sources to see what connections could be made. To my surprise, the output of this exercise was a suggestion of the questions I should be asking about the data set.

    {grow}in How To's- 8 readers -
  • Digital marketing: A discussion on three touchy subjects

    BY MARK SCHAEFER On the new episode of The Marketing Companion, Tom Webster and I open up a discussion on three touchy issues in the digital realm. YouTube’s deplorable algorithm: The New York Times reported that evil people have been slipping violent cartoon knock-offs into the YouTube Kids channel. In this case, relying on an algorithm to vet children’s programming is unacceptable.

    {grow}in Social- 9 readers -
  • Blogs, Instagram surging at Fortune 500 companies

    By Mark Schaefer For the last few years I have enjoyed following the research of Nora Barnes, an educator at the University of Massachusetts. Each year she analyzes social media use at various corporations, non-profits, and universities and I found some of the conclusions of the latest analysis of Fortune 500 companies to be interesting. Here are a few relevant insights: 1.

    {grow}in Social- 8 readers -
  • A company in turmoil. Why Snapchat is Wall Street’s new Twitter

    By Mark Schaefer Over time, I have often gone against the grain of conventional wisdom. It’s not easy taking a contrarian position in this field, but more often than not, I have been right: I predicted Google Plus would not go mainstream the first week it was introduced (while others predicted it would kill Facebook).

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  • Content Shock isn’t the problem. It’s the solution.

    By Mark Schaefer I was at a conference this week and the speaker after me was an SEO expert of some kind. I was sort of paying attention but one slide made me look up. It said this: “The key to SEO success is to saturate the content landscape.” On the surface, this seems … yucky. We want quality over quantity, right? Well … it depends.

    {grow}in Content- 10 readers -
  • How I make money: My 18 sources of online revenue

    By Mark Schaefer Today I thought I would do something unusual by peeling back the curtains of my business and explaining how I make money. I suppose I am a poster child for the gig economy since I have no fewer than 18 different sources of online-generated revenue! It’s important to note that since I founded my business nearly 10 years ago I have spent almost nothing on adve ...

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  • The future of humor in marketing with The Marketoonist

    By Mark Schaefer One of my great marketing heroes is Tom Fishburne. Not only is he a brilliant innovator and marketer, he is THE WORLD-FAMOUS MARKETOONIST: On the new episode of The Marketing Companion, Tom Webster and I had the great fun and pleasure of interviewing Tom about humor in marketing including … The “slow revelation” that made him realize humor could be a key ...

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  • The surprising NEW TRUTH about Twitter

    By Mark Schaefer Over the past six months I’ve been creating an expanded and updated version of The Tao of Twitter. And I had to answer a big question … what does Twitter even mean any more? Certainly the channel has changed dramatically since the first edition of the book appeared in 2010. That was a time when Twitter was red-hot, ultra-cool, and an endless source of fun and inspiration.

    {grow}in Social- 8 readers -
  • Social media, conflict, and my emotional paralysis

    By Mark Schaefer It’s been a long time since I started a blog post with “this is going to be weird,” but … this is going to be weird. At the top of my blog I have “Marketing, Strategy, Humanity” and this one is focused on humanity. My own humanity, specifically, and how I’m struggling with blending it with the jarring truths of a social media news stream.

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  • The future of marketing is about embracing chaos, scaling love

    By Mark Schaefer Each year, it seems my content adopts a certain theme based on emerging disruptions in the marketplace. I think a theme is coming into view for the next year and beyond: Love, Chaos, and The Hyper-Empowered Customer. I’ve worked in marketing for more than 30 years and we are on the cusp of the most exciting changes I’ve witnessed.

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  • It’s time to put an end to an era of lazy marketing

    I had an opportunity to attend the outstanding Marketing Profs B2B Forum and witness a truly tour-de-force speech by my friend and podcast co-host Tom Webster. Although we had mentioned this talk in a previous podcast episode, I had not seen Tom’s presentation and I found his insights to be remarkable and very relevant to marketing today.

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