mark schaefer

  • Why is there no minimum cyber security regulation?

    By Mark Schaefer Research shows that the most popular blog posts are positive and uplifting with lots of high energy words. This is not one of those posts. I don’t know if you can make a point about cybersecurity in this world with a sunny disposition but this has been on my mind and I need to write about it. I recently had lunch with a friend who is an international cybersecurity expert.

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  • What is your strategy in an era of brand resistance?

    By Mark Schaefer I’ve been working on a few projects and immersing myself in research about changes in consumer behavior. What I’m discovering is that consumer behavior has changed A LOT, and social media has much to do with it. If you’re marketing to consumers the same way you did five years ago, you’re probably falling behind.

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  • 10 Maxims of Successful Blogging

    By Mark Schaefer I enjoy coaching people with their blogging efforts and there are 10 pieces of advice I seem to dispense the most often. So I thought you might be interested in these ideas. Whether you’re blogging for your business or for the pure joy of it, I think these ideas will help you: 1. We live in an increasingly information-dense world.

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  • Is Amazon Spark primed for new social network success?

    By Mark Schaefer Starting a new social network is a perilous prospect. The battlefield is littered with companies that had big ideas and little results … Meerkat Ello Path Google+ It’s a tricky business. A new social platform needs to solve a unique customer problem or find an under-served niche and then avoid assassination by Facebook (by having intellectual prop ...

    {grow}in Social- 14 readers -
  • A significant content insight if you’re marketing personal services

    By Mark Schaefer I recently helped an HR company with a sticky business problem. They were following the “best practices” of content marketing — answering questions, publishing consistently, sharing on social networks — but nothing was happening. In fact their business was in a tailspin. As I reviewed their situation, here are some observations I made: All of their new bu ...

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  • Five reasons using controversy as a content strategy backfires

    By Mark Schaefer Some time ago I listened to a young guy on a webinar pontificating on the best strategies to build an audience for your content. A pillar of his presentation was “be controversial.” This struck me as odd. Is “controversy” really a sustainable position for a content marketing strategy? The more I thought about this, the more I disliked this advice.

    {grow}in Content- 21 readers -
  • The relational power of Facebook for business networking

    By Mark Schaefer Is Facebook the most effective business tool on the planet? Normally social media + business means “LinkedIn,” but today I want to give you something to think about in terms of Facebook’s role in building business relationships. The cusp of a crisis I have a friend who is a plant manager for a large manufacturing facility.

    {grow}in Social- 13 readers -
  • Too many messaging systems creates personal confusion

    By Mark Schaefer Over the past three weeks, I’ve unintentionally disappointed three different individuals because I missed an appointment. I am a very reliable person so this upsets me and I wanted to get to the bottom of the problem … what’s going on here? I can’t keep missing meetings! I determined that the root cause of my problem is the growing number messaging systems p ...

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  • What happens to your marketing effort when Google search goes away?

    By Mark Schaefer Google search goes away? You might think this title is ridiculous. Maybe even sensational. But traditional web search is changing dramatically and it’s a real concern for marketers and traditional SEO. Let me explain … As consumers, we depend on a reliable list of products and references from Google to get through our daily lives, find the right dress, or a ...

    {grow}in Google- 18 readers -
  • Finding your place on the web, when it seems so crowded out here

    By Mark Schaefer One of the things I have written a lot about is the concept of the “saturated niche.” The idea is that before you go headlong into any sort of content marketing strategy, you should assess the current competition to determine your best opportunities to maneuver. If an industry category is flooded with helpful content from competitors, it might be difficult, ...

    {grow}in Social- 12 readers -
  • Why great customer service doesn’t matter like it used to

    By Mark Schaefer I was helping a financial services company with their marketing strategy recently and job number one was defining their point of differentiation. They had done an enormous amount of preparation for our meeting, including a SWOT analysis and a detailed and honest competitive assessment.

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  • Four ways I fight for freedom and digital citizenship in the era of fake news

    By Anitha Aswath {grow} Community Member Freedom is a core human value. It is sacred and pristine. But how do we preserve this in a world of fake news, bullying, hate, and all that comes with the constant hum and buzz of social media? Two weeks ago, Germany passed a new law that requires companies to delete illegal, racist, fake news, and slanderous posts on social media or ...

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  • What are the personal impacts of your digital immersion?

    By Mark Schaefer Do you remember when the digital age became part of your DNA? Can you recall the moment your social media “on” switch flipped for good? As a young media relations professional right out of college, part of my first job was to compile relevant industry news stories every single day for an executive summary that was faxed around the world (remember … no email in the 1980s!).

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  • The ultimate list of 20 worthy social media rants

    By Mark Schaefer I always urge people to bring their own story into their social media content. I try to do that as best I can. Sometimes I’m happy. Sometimes I’m bemused. And sometimes I’m just amazed by the stupid stuff I see around the web. Alas, today is one of those days. I’m not cranky often, but when I am, it helps to just write it all out. Simmer down now y’all. It’s ranting time.

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  • Influencer marketing grows up

    By Mark Schaefer Back in 2010, I wrote one of the most fun and fascinating blog posts of my life. A new trend was coming into view, led by a company called Klout. By analyzing millions of bits of social media data and the reactions the posts caused, the company proclaimed it could estimate your social media influence. At the time, it was a revolutionary idea.

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  • Don’t tell your story, ADD your story

    By Mark Schaefer What’s your story? Answering that question seems to be the core idea behind content marketing today but I want to suggest a subtle but important distinction to that advice. And to do that … I will use a story. A friend of mine went through my book KNOWN but was stuck on defining his sustainable interest — in other words, what he wanted to be known for.

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  • Stop blogging until you do these five things

    By Mark Schaefer I just found this awesome blog on social media measurement. I went down the rabbit hole and read six posts in a row. It was so good that I wanted to subscribe to it but I could not figure out how to do it. There was no subscribe button anywhere on his site! So … I left. This dude is probably thinking, “I’ve been blogging for three years and nobody is subscribing.

    {grow}in Social- 14 readers -
  • The three biggest social media problems are NOT social media problems

    By Mark Schaefer I love coaching people through their marketing strategy problems. This is where I thrive. In fact, there’s nothing I like better than a good business problem to tackle. But more often than not, when people think they have a social media marketing problem, it’s not a marketing problem at all. I would say about 90 percent of the time I discover some other underlying issue.

    {grow}in Social- 24 readers -
  • Connecting to a new podcast on digital transformation

    By Mark Schaefer My favorite event of the year is attending the massive SXSW Interactive conference each spring. A lot of people go to connect and party … I go to learn. It’s an experience like no other. I get to listen to the greatest innovators, technologists, and thinkers on the planet. For years, I had a fantasy of of starting a new podcast where I talked to these amazing people.

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  • Should you trust The Meeker Report?

    By Mark Schaefer Like many digital marketers, I look forward to the epic internet trends report produced each year by venture capital firm Kleiner Perkins. Better known as “The Meeker Report,” the epic slide deck is an exhaustive summary of the relevant trends we need to be considering for our companies as the digital world moves forward.

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