mark schaefer

  • It’s time to put an end to an era of lazy marketing

    I had an opportunity to attend the outstanding Marketing Profs B2B Forum and witness a truly tour-de-force speech by my friend and podcast co-host Tom Webster. Although we had mentioned this talk in a previous podcast episode, I had not seen Tom’s presentation and I found his insights to be remarkable and very relevant to marketing today.

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  • Is it OK to use my private conversation in a Facebook Live broadcast?

    By Mark Schaefer Last week I donated my time and talents to provide social media advice to a local community group. It wasn’t a prepared talk. In fact, I was a bit out of my element discussing minority business leadership issues … which was OK because it’s a subject I’m passionate about. But it was a group of about a dozen people having a private and honest conversation and ...

    {grow}in Social- 7 readers -
  • Snapchat needs to pay attention to the cool kids, and so do you

    By Mark Schaefer I saw an interesting snippet on the web this week that provides an essential marketing lesson for our digital age. Whether you’re B2B or B2C, you can’t ignore the cool kids. Let’s look at what’s going on in the digital marketplace where influencers rule and how you can avoid this pitfall.

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  • An indispensable guide to 12 possible content marketing strategies

    By Mark Schaefer The other day I saw a very fine post entitled “Writing for SEO” by my brilliant friend Andy Crestodina. But when I saw the headline of this post, I thought, “well, you don’t ALWAYS have to write for SEO. In fact, sometimes writing for SEO is exactly the wrong thing to do!” I know this might sound confusing … don’t we always want to appease Google and attrac ...

    {grow}in Content- 22 readers -
  • How to find homegrown content marketing evangelists

    By Mark Schaefer Slowly, companies are realizing that their best evangelists, storytellers, and teachers aren’t working in an advertising agency or PR firm. Many companies are insisting that social media and content creation be homegrown rather than outsourced to Madison Avenue. With this revelation comes the desire to find and train contributors from every corner of the company.

    {grow}in Content How To's- 10 readers -
  • The extraordinary power of curated content

    There’s a lot of pressure to create content today. Epic, authentic, viral content. But perhaps the key to content success is not necessarily through originality, but through creating a wise curated content stream that helps people save time and money. Most industries have at least one go-to newsletter of curated business highlights.

    {grow}in Content- 14 readers -
  • Three ways people fumble their personal brand strategy

    By Mark Schaefer Since I published my book KNOWN, I’ve had an incredible amount of fun coaching dozens of people through a process to create a profound online presence. I’m starting to see that there are three specific issues where people get stuck when embarking on their personal brand strategy.

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  • The ideal marketing workplace requires more than exposed brick walls

    By Mark Schaefer I’ve seen several research reports that consistently report that “hiring the right people” is the biggest obstacle to a Chief Marketing Officer’s success. Certainly finding the right skill set and experience levels are challenges. We’re going through a cataclysmic shift in what it takes to be a marketer. But new research paints another picture of a more subtle issue.

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  • Can you afford to do inbound marketing?

    By Mark Schaefer In a recent post entitled “Can Hubspot afford to do inbound marketing any more?” marketing strategist Louis Gudema questions whether the promise of cost-effective content-based marketing is sustainable for Hubspot and its customers. His analysis kicks open the door on a question which isn’t getting a lot of discussion in the business world: Is inbound market ...

    {grow}in Social- 12 readers -
  • Mental toughness, personal crisis, and the role of grit in your success

    By Mark Schaefer I was about to facilitate a new workshop to a group of Chief Marketing Officers. I rarely get nervous, but I have to admit I was little concerned about this one. The participants included the CMOs of many well-known brands like the NBA, Subway, and Citi Bank. Moments before I walked into the conference room, I received a text message with news I was dreading.

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  • Love, politics and content marketing

    In this new episode of The Marketing Companion, Tom Webster and I cover some of the highlights of the 2017 Content Marketing World. It was the first conference Tom and I attended together for some time so it was a good opportunity to compare notes on the content marketing spectacular. We discuss: Why Tom faced a nearly empty room for his politics-related talk Why Mark th ...

    {grow}in Content- 16 readers -
  • What’s the Twouble with Twitter Marketing?

    By Mark Schaefer My very wise friend Jay Baer wrote a thought-provoking post entitled Is Twitter in 2017 even worth the trouble? He points to research citing incredibly low brand engagement rates and suggests that perhaps Twitter has become a marketing afterthought. This discussion was particularly timely for me as I’ve spent the last few months diving deeply into Twitter s ...

    {grow}in Social- 14 readers -
  • Why the content marketing future is NOT in video content

    By Mark Schaefer A friend and I were recently discussing the many forecasts of video content taking over the internet. “I don’t see it,” he said. “Personally I am not a big video content consumer. My son and I will be sitting at the table eating breakfast and looking at the sports page. I’ll be reading a story about the game and my son will be watching videos about the same game.

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  • Content creation lessons from a tiny wedding toast

    By Mark Schaefer I usually hate blog posts like “Seven Content Marketing Lessons I learned from Game of Thrones” or “Twitter Lessons from Star Wars.” I look on that kind of content as contrived and frankly lazy. I’ve never written a post like that but today I am kind of writing a post like that. It’s a couple of real lessons that might be valuable from a family event at my home.

    {grow}in Content- 16 readers -
  • Is it just me, or does it seem like the ad industry is a hot mess?

    It seems like everywhere you look the news is bad for the ad industry. In just the last few weeks, the news has reported … The stock value for many large agencies is in decline as company billings fall. Traditional ad impressions are down almost everywhere as newspapers, radio, and magazines struggle to survive.

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  • The secret reason your blog comments are down

    By Mark Schaefer The number of comments I’m receiving on my blog has been in sharp decline for the last three years. And I don’t care. Today I’m going to tell you why. Content on the rise First, let’s go through the facts of the situation. Over the past three years, the number of subscribers to my blog has gone up dramatically.

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  • How to succeed in the ego-ravaged drama queen world of social media

    By Mark Schaefer So let’s get this out on the table. Trying to make a name for yourself in this social media world can hurt. The angst of wanting to be heard feels familiar every time some sort of social media “list” comes out. Most of these lists are meaningless, self-promotional stunts. Deep down, most people realize this.

    {grow}in Social How To's- 19 readers -
  • Once you’re “KNOWN,” here’s how to stay that way

    By Ian Cleary, {grow} Community Member In Mark’s book called “KNOWN,” he walks his readers through an excellent process for becoming known for something as a way to build your personal brand. But everyone who is ‘known’ for something shares one common concern – losing that recognition. And that concern is valid.

    {grow}in How To's- 13 readers -
  • The four disciplines that lead to consistent creativity

    By Mark Schaefer I’ve written at least two blog posts a week for nearly 10 years. With my partner Tom Webster, I’ve hosted more than 100 podcast episodes in four years, and I’ve written six books since 2011 (not counting three versions of The Tao of Twitter). So I’m often asked how I keep up this rate of consistent creativity. To me, creativity isn’t a “Eureka!” moment.

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  • Is this the most powerful #innovation in the history of social media?

    By Mark Schaefer This week marks the tenth anniversary of the use of hashtags to organize thoughts, people, and news across social media. And I believe it is the single most important social media innovation of all time. At first blush, you might think I’ve lost my mind. Hashtags are everywhere, about as profound as a comma or any other punctuation mark, right? But think about it this way.

    {grow}in Social- 18 readers -