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Web.com agreed last Thursday to acquire Yodle, an SMB marketing solutions provider (and my former employer) for $342 million. Web.com is best known for the domain registration and website hosting companies its acquired since 2010, namely Register.com and Network Solutions. While the acquisition is likely welcome news for Yodle’s backers and Web.
There’s been a lot of commentary in recent years about the demise of voice and how much more millennials in particular prefer texting to talking on the phone. In 2015 alone, Forbes, Business Insider, and Inc.com all published some version of the “millennials don’t like phone calls” story. And it’s not just millennials anymore: The Chicago Tribune ran an article this week title ...
55 Most local businesses and search marketers have focused primarily on their visibility within Google Maps. With Apple’s iOS 9 set to become available on Wednesday, it’s time they focused their attention on Apple Maps as well. The reason: Apple’s integration of deep linking into the core functionality of its mobile operating system.
If you’ve been following recent valuations of companies like Slack, you’d be forgiven for wondering how a simple messaging application could fetch such a lofty sum. After all, AOL instant messenger (AIM) never reached a $2.8 billion price tag like Slack just did. So why all the noise about business chat? Because instant, integrated communication is the future of teamwork.
They don’t have time. They’re usually fulfilling more than one role at their company. They know marketing is important and they’re bombarded, everyday, with solicitations from multiple vendors. The average small-to-medium-sized business is contacted three-to-five times per week by a salesperson pitching some sort of marketing product or service.
The huge shift from premise-based phone systems to voice over IP phone systems is no longer headline news. You won’t turn many heads by talking about the record number of business owners that are opting for all-in-one VoIP solutions over traditional landline-based PBX systems. What you might be surprised to learn, however, is that underneath this established trend, there is a r ...