Mark Traphagen

  • The Three Marks of Great Content

    Yes, I know. “Great content” – everybody says you must have it, everybody says it’s essential for SEO and brand reputation. Everybody talks about great content, but does anyone know what it is? Most of us recognize content quality the way Justice Potter Stewart evaluated obscenity: “I know it when I see it.

    Mark Traphagen/ Stone Temple Consultingin Content- 19 readers -
  • Wake Up Your Sleeping Beauty Content!

    How to Get Value from Your Low-Performing Content Remember the fairy tale Sleeping Beauty? Placed under a curse by an evil fairy (I hate when that happens!), a princess falls into perpetual slumber, from which she can be awakened only by the kiss of a prince. If you regularly produce content for your website, inevitably you’ll have some Sleeping Beauties of your own.

    Mark Traphagen/ Stone Temple Consultingin SEO Content- 20 readers -
  • Why You Should Track Your Brand Mentions – Here’s Why #126

    Poor Sir Laurence O’Bliviay! As an actor he lives for press mentions, but his agent can’t find any. Are you tracking your brand mentions online? Do you know what others are saying about your company? Are you effective at getting media and influencers to talk about you? In this episode of the popular Here’s Why digital marketing video series, Stone Temple’s Mark and Eric expla ...

    Mark Traphagen/ Stone Temple Consulting- 28 readers -