Mark Traphagen

  • Why You Should Track Your Brand Mentions – Here’s Why #126

    Poor Sir Laurence O’Bliviay! As an actor he lives for press mentions, but his agent can’t find any. Are you tracking your brand mentions online? Do you know what others are saying about your company? Are you effective at getting media and influencers to talk about you? In this episode of the popular Here’s Why digital marketing video series, Stone Temple’s Mark and Eric expla ...

    Mark Traphagen/ Stone Temple Consulting- 17 readers -
  • SMX West: Solving SEO Issues in Google’s Post-Update World

    How do we deal with huge and sudden changes in organic search traffic now that Google no longer posts major updates to its algorithms? Since many updates that formerly would have been assigned a name (like Penguin or Panda), or even a name and an incremental number (Panda 3.0) are now part of Google’s core algorithm, how can we know when an update is responsible for a traffic ...

    Mark Traphagen/ Search Engine Landin SEO Google- 17 readers -
  • Why Thematic Content Campaigns Rule – Here’s Why #110

    In the age of what Mark Schaeffer calls “Content Shock,” content marketers are challenged with producing enough content to keep their audience, but without sacrificing quality. In this episode of our popular Here’s Why digital marketing video series, Mark and Eric explain why taking a thematic approach might be the best way to address both of those challenges.

    Mark Traphagen/ Stone Temple Consultingin Content- 22 readers -
  • Why You Should Tag Your Inbound Links – Here’s Why #104

    When all the bets at a poker game get mixed up, how can you tell who’s winning? Proper attribution is essential for gambling stakes, and for your inbound links as well. Don’t gamble with guessing at what’s driving your traffic! Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published.

    Mark Traphagen/ Stone Temple Consultingin Social- 20 readers -