Mark Traphagen

  • 7 Strategies for Enterprise SEO Success

    “Captain’s log, Starship EnterpriseSEO, Stardate 20161122. Soon after entering the Bigbrand system we receives a distress call from a planet in the inner revenue-generating belt. Rankings and traffic were down seriously. We proceeded at impulse power with all due caution.” If you’re involved in enterprise SEO, you may sometimes feel like you’re a red-shirt crew member beamed ...

    Mark Traphagen/ Stone Temple Consulting -
  • Why SEO Needs Better Testing – HW #90

    Real scientists know they have to set up tests and experiments with extreme care if they want to get meaningful results. SEO is both an art and a science and for the science part of it, we’re highly dependent on findings from studies and tests. So they deserve the same care that real scientists give their experiments. Don’t miss a single episode of Here’s Why with Mark & Eric.

    Mark Traphagen/ Stone Temple Consultingin SEO- 7 readers -
  • Links As SEO Ranking Factor: Still Powerful After All These Years

    Earlier this year our founder and CEO, Eric Enge, published a link ranking data study that rocked the SEO industry. Confirming the much-publicized statement of Google’s Andrey Lipattsev that backlinks are the most powerful ranking signal (along with content quality) in Google’s algorithm, the study showed a near-perfect correlation between the number of links to a site and its ...

    Mark Traphagen/ Stone Temple Consultingin SEO- 6 readers -
  • Why Authority Matters to SEO – HW #87

    Who or what we consider authoritative in life can have profound implications, and so it is on the web. In this episode of Here’s Why we’ll explain why the concept of authority is crucial for your website SEO. Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published.

    Mark Traphagen/ Stone Temple Consultingin SEO- 7 readers -
  • Why You Should Think Mobile First – Here’s Why #85

    Even though access to the web via mobile devices has been around for a long time, most sites still give desktop the priority, and mobile web design is secondary, or even an afterthought. But the rapid rise of mobile to become the predominant way most people access the web may mean it’s time to rethink those priorities. Don’t miss a single episode of Here’s Why with Mark & Eric.

    Mark Traphagen/ Stone Temple Consulting- 9 readers -
  • Why Deep Linking Takes Apps to the Next Level – Here’s Why #81

    Google deep linking opens up the world of Google search to app developers. Learn why that’s important to the future of apps and search in this episode! You’ll find any links mentioned and a full transcript below the video. Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published.

    Mark Traphagen/ Stone Temple Consultingin SEO- 9 readers -
  • Why You Need to Understand Structured Data – Here’s Why #79

    Using structured data markup is a good way to help search engines find, understand and feature important information on your site. That means they can do a better job of helping the right people find you in search. A recent session at SMX Advanced in Seattle revealed a number of interesting innovations in the area of structured markup. In this episode, we’ll fill you in on what those are.

    Mark Traphagen/ Stone Temple Consultingin SEO- 13 readers -
  • Why Google’s Second Mobile Update Matters – Here’s Why #78

    Google has been shouting at you for a while now to get mobile friendly. Are you paying attention? In this episode of Here’s Why, we’ll explain why the second mobile ranking update from Google is a loud and clear message that you should. Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published.

    Mark Traphagen/ Stone Temple Consulting- 18 readers -