Mark Traphagen

  • What We Learned from a Year of Google Search Announcements

    SEOs shall not live by Googler announcements alone…but they sure can be interesting! In today’s post, I’m going to share data from the team here at Stone Temple, plus my comments on each. Long ago Google almost never talked to us in the SEO world at all. The big change ocurred with the advent of Matt Cutts taking on the role of “Googleguy”, and then later become more transparent about it.

    Mark Traphagen/ Stone Temple Consultingin SEO Google- 3 readers -
  • Why Great Content Is Unique Content – Here’s Why #150

    Thrill to the intrepid explorer Iowa Jobs as he seeks the true Wise One who can lead him to the ancient treasure! And stay to learn about the treasure of uniqueness for your content development. In this episode of our popular Here’s Why digital marketing video series, Stone Temple’s Mark Traphagen explains why uniqueness is an essential element of your content marketing, and h ...

    Mark Traphagen/ Stone Temple Consultingin Content- 7 readers -
  • Why Great Content Is Useful Content – Here’s Why #148

    You need the right tool for the job, and you also need the right content for each audience. Great content that fits is useful content, supremely useful to your target customers. In this episode of our popular Here’s Why digital marketing video series, Stone Temple’s Mark Traphagen explains the primary characteristics of highly useful content and why it is critical to your content marketing.

    Mark Traphagen/ Stone Temple Consultingin Content- 12 readers -
  • The Three Marks of Great Content

    Yes, I know. “Great content” – everybody says you must have it, everybody says it’s essential for SEO and brand reputation. Everybody talks about great content, but does anyone know what it is? Most of us recognize content quality the way Justice Potter Stewart evaluated obscenity: “I know it when I see it.

    Mark Traphagen/ Stone Temple Consultingin Content- 19 readers -