- Our Blog
What should be your top priority as a digital marketer? Eric Enge says it should be increasing your reach and influence. Why that over sales, or traffic, or engagement? Find out in this episode of our Here’s Why digital marketing series. Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published.
In the age of what Mark Schaeffer calls “Content Shock,” content marketers are challenged with producing enough content to keep their audience, but without sacrificing quality. In this episode of our popular Here’s Why digital marketing video series, Mark and Eric explain why taking a thematic approach might be the best way to address both of those challenges.
Chatbots may revolutionize the way customers interact online with your business. What are they, what can they do, and why do they matter? In this episode of our Here’s Why digital marketing video series, Mark and Eric explain what chatbots do and the impact they might have on digital marketing in the days to come. Don’t miss a single episode of Here’s Why with Mark & Eric.
Does a mobile first world really mean the death of the browser? Are screens as we’ve known them a thing of the past? Are the days of online information residing at fixed URLs connected by links coming to a close? In this episode of the Here’s Why digital marketing video series, Mark and Eric explain why Google’s move toward mobile-first indexing will mean radical changes in the way people acces.
So an SEO walks into a store to buy a pair of pants… Hey, that’s not just any SEO, that’s our CEO and lead author of The Art of SEO Eric Enge. And that pants salesman looks suspiciously like Stone Temple Senior Consultant Brian Weiss. Anyway, Eric just wants a simple pair of pants, but Brian gives him so many ridiculous choices, Eric just gives up and goes to another store.
It’s one thing to get an influencer to mention your brand or product. But an even bigger win would be getting them to create content for you, putting their name and reputation on your own site. But how could you ever make that happen? In this video, Mark and Eric explain why getting an influencer to write for you is valuable and how to do it.
We expect politicians to run on their records. Brands have a record too: the goodwill, trust, and reputation they’ve built up with the public. In this episode of our Here’s Why series, learn how your content can help you build a repository of good reputation that might see your brand through a time of crisis. Don’t miss a single episode of Here’s Why with Mark & Eric.
When all the bets at a poker game get mixed up, how can you tell who’s winning? Proper attribution is essential for gambling stakes, and for your inbound links as well. Don’t gamble with guessing at what’s driving your traffic! Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published.
Mark can be awfully picky about his food! And now it looks like Google is getting pickier about which tweets get shown in Google search. In this episode of our Here’s Why digital marketing video series, Eric Enge gives the details of a study he conducted that shows some decline in the number of tweets being indexed by Google. Don’t miss a single episode of Here’s Why with Mark & Eric.
The Thought Police robot is showing Eric no mercy, and it used to be that if your site ran afoul of Google Penguin, you would see no mercy either for months or even years. Thankfully, all that has changed now. In this video find out why Penguin 4.0 is a kinder and gentler Penguin update. Don’t miss a single episode of Here’s Why with Mark & Eric.
Now that we’ve reached our 100th episode of our Here’s Why digital marketing video series, let’s stop for a moment and take a look back at some of the best tips and insights Mark and Eric have shared. BONUS! Hidden in this episode are two never-before-seen content marketing tips from Eric. Here are some nuggets from this episode (watch the video to get the full context!) alon ...
Our Here’s Why video series is 100 episodes old! Celebrate with us in this “just for fun” episode where we recap some of the funniest, zaniest, and weirdest moments from our first 100 episodes. And check out episode 101 (due out 16 January 2017) for the best and most ...
Short form content is best! You can crank out more content more consistently and keep your audience engaged. Long form content is best! You can develop your topics more deeply and build more search authority. Which is the right way to go? Cue the Wizard’s favorite straw man: “Some people go both ways!” Let’s look at the arguments for and against content length as an indica ...
Hi there boys and girls! It’s a beautiful day in the Stone Temple neighborhood. You know, postman Mr. McFeely understands that delivering web pages quickly is very important. So I asked my special friends, Mark and Eric, to tell you why you need speedy delivery on the web. Don’t miss a single episode of Here’s Why with Mark & Eric.
Time to throw away the old calendars, and time once again to review the most popular content from Stone Temple Authors in 2016. I’ve grouped the content into several categories; click each one to jump to that section. Thanks for all your reading, sharing, and support this year. We can’t wait for you to see the exciting studies, videos, and much more we’ve got planned for 2017! ...
Which is better for content marketing: long-form content or short-form content? Many assume that longer content must be better for SEO and is always better quality content, but is that the case? In this episode of Here’s Why, Stone Temple’s Mark and Eric explain why content length isn’t really the most important consideration for content quality.
When you are working on building your reputation and visibility online, you face many challenges. No one knows who you are. You have no audience. You have to find the time to create great content. One great solution for these problems is to get an influencer to write for you. But how do you get them to agree to do that? That’s the topic of this post, where I’ll talk about wha ...
These are the voyages of the starship Enterprise SEO. It’s continuing mission: to explore strange new algorithm changes, to seek out new ranking opportunities, to boldly go where no SEO has gone before! If you’re involved with SEO at a large company, you face a unique set of challenges. In this video from our Here’s Why series, find out what some of those challenges are, and s ...
You can get bogged down trying to optimize for the hundreds of possible Google search ranking factors, but far better to spend your time on those we know matter. One of those is user experience. User experience is made up of things like page load speed, ease of navigation, related resources and more.
“Captain’s log, Starship EnterpriseSEO, Stardate 20161122. Soon after entering the Bigbrand system we receives a distress call from a planet in the inner revenue-generating belt. Rankings and traffic were down seriously. We proceeded at impulse power with all due caution.” If you’re involved in enterprise SEO, you may sometimes feel like you’re a red-shirt crew member beamed ...