Mark Traphagen

  • Wake Up Your Sleeping Beauty Content!

    How to Get Value from Your Low-Performing Content Remember the fairy tale Sleeping Beauty? Placed under a curse by an evil fairy (I hate when that happens!), a princess falls into perpetual slumber, from which she can be awakened only by the kiss of a prince. If you regularly produce content for your website, inevitably you’ll have some Sleeping Beauties of your own.

    Mark Traphagen/ Stone Temple Consultingin SEO Content- 19 readers -
  • Why You Should Track Your Brand Mentions – Here’s Why #126

    Poor Sir Laurence O’Bliviay! As an actor he lives for press mentions, but his agent can’t find any. Are you tracking your brand mentions online? Do you know what others are saying about your company? Are you effective at getting media and influencers to talk about you? In this episode of the popular Here’s Why digital marketing video series, Stone Temple’s Mark and Eric expla ...

    Mark Traphagen/ Stone Temple Consulting- 24 readers -
  • SMX West: Solving SEO Issues in Google’s Post-Update World

    How do we deal with huge and sudden changes in organic search traffic now that Google no longer posts major updates to its algorithms? Since many updates that formerly would have been assigned a name (like Penguin or Panda), or even a name and an incremental number (Panda 3.0) are now part of Google’s core algorithm, how can we know when an update is responsible for a traffic ...

    Mark Traphagen/ Search Engine Landin SEO Google- 19 readers -