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Some people are natural writers, while others work hard to hone their craft. Then there are those who just never get along with the written word at all. If you’d rather head for a root canal than sit down in front of a keyboard and start typing – how can you build an audience, and authority, in a world dominated by blogs? Don’t worry, all is not lost! There are plenty of al ...
In the latest Content Marketing Institute research, there was a clear conclusion: Those who document their strategy are more successful in the long run. However, only 21% said they were able to effectively track ROI (rising to 35% for those who had a documented strategy). A huge number of marketers still guess about their success.