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Which tech companies and brands are tops on social media? YouTube, Samsung, Apple and — surprise! — BlackBerry are the leaders. To compile this list and create the infographic below, the folks at Oomph looked at the top tech brands on Twitter, Facebook and Instagram as well as the overall total followers across all those networks.
Which brand won the social media attention during Super Bowl 2015? The surveys from various sources are all still coming in. From Engagor, McDonald’s seems to have been a big winner. Engagor is a platform for monitoring social activity across the web. For Super Bowl 49, it analyzed social data around brands and the ads they ran.
Technology continues to be essential to marketing activites, as evidenced by the latest Marketing Technology Landscape, a long-running graphical view of the martech space by Scott Brinker of ChiefMartec and chair of Marketing Land’s MarTech conference happening this March. Below, the latest annual update that Brinker’s done, reflecting a rise of companies in the space from 1, ...
Which social media brands have been naughty and which have been nice this year? Santa might not know, but the folks at Hootsuite have tried to figure it out with some sentiment analysis. Hootsuite tracked brands in eight industries to figure out which seemed to be getting the most negative mentions — the naughty — and those getting the most positive — the nice.
Twitter users love TV. They also love to share socially about the TV shows they’re watching, probably because they believe themselves to be influencers who other seek out for their opinions about television shows. And the time they tweet about shows the most? When TV shows are airing live. Those are some of the findings from a new Ipsos MediaCT study of Twitter and TV usage, ...
Tomorrow, Google will shut down Orkut, its first attempt at a social network. Launched in January 2004 — a month before Facebook — and named after its creator, Google engineer Orkut Büyükkökten, Orkut was very popular in India and Brazil; especially, Brazil where it was the dominant social network until Facebook finally surpassed it in January 2012.
Christmas and the holiday shopping season is just around the corner — that is, if you're a digital marketer. That's because to be ready for holiday shopping when consumers are, you need to be preparing months ahead of time. Like now. Below, Gareth Bull of Bulldog Digital Media has put together a six-month action plan of things to consider.
Pinterest is one of the hottest social media platforms out there, but it can still be a mystery to some marketers. Fear not. Those images can be worth 1,000 words — and thousands of followers, if done right. Below, the folks at Who Is Hosting This have put together an infographic with tips on getting more out of Pinterest, ranging from improving your profile, to how image col ...
What were the moments on TV that most resonated with people on Twitter this year? According to new statistics from Nielsen, the Super Bowl, that Oscars selfie and the "Breaking Bad" finale produced the most memorable results. The stats, pulled from the social TV ratings platform that Nielsen launched in partnership with Twitter in September, will be familiar to close readers of Marketing Land.
If you do online retail, you probably know all about SEO, SEM and other acronyms. But how about UGC: user generated content? UGC might be a good wa ...
Real time bidding, or RTB, is nothing new to search marketers. They're used to the concept that all advertisers are constantly bidding against each other in real time for good ad positions on Google, Bing and other search engines. But RTB has continued to grow in the display ad space, where advertisers co ...