marketing land staff

  • News from the #MarTech Conference tradeshow floor

    A round-up of headlines from the 2016 MarTech Conference in San Francisco, California: Brightcove expands integrations Brightcove announced that it has further expanded its industry-leading video ecosystem with enhanced Video Cloud integrations to content management systems (CMS) relied upon by media companies, marketers, and enterprises.

    Marketing Land- 11 readers -
  • TapInfluence Brings Automation To Influencer Marketing With TapFusion

    TapInfluence, a Boulder-based marketing technology, has announced TapFusion, calling it “the world’s first influencer marketing automation platform.” The product is built for brands and agencies that want to identify and recruit social influencers in TapInfluence’s marketplace of registered and vetted influencers, along with “millions of social profiles” across social networks.

    Marketing Landin Social- 12 readers -
  • MailChimp Launches Pro Package With Advanced Email Marketing Tools

    Calling it “the most powerful set of tools we’ve ever built,” MailChimp has announced a new suite of email marketing tools the company is calling MailChimp Pro. Co-founder Ben Chestnut says the new product is the result of four years of data science research, and 10 months of work by 12 internal MailChimp teams.

    Marketing Landin EMail- 5 readers -
  • Content Marketing Platform NewsCred Announces $42M Funding Round

    NewsCred, a content marketing platform headquartered in New York City, has announced a $42 million funding round. Investors include FTV Capital, FirstMark Capital, InterWest Partners and Mayfield Fund. NewsCred has now raised nearly $90 million total. In today’s announcement, CEO Shafqat Islam says the cash will be used “to aggressively scale our global operations as we serv ...

    Marketing Landin Content- 43 readers -
  • Headway Digital Launches NativeWay, Its New Native Ads Tool Suite

    Headway Digital has launched NativeWay, a native advertising platform that combines display, video and mobile solutions using programmatic buying. NativeWay is integrated with Headway Digital’s existing programmatic buying platform. Here’s how the company describes the three-pronged approach in its announcement: Native Display Ads … dynamically displays a marketer’s ad to fi ...

    Marketing Landin Display Mobile- 5 readers -
  • XpressBuy Announces Integration With Four New E-Commerce Platforms

    The e-commerce/buy button platform XpressBuy announced Wednesday its launch on four new e-commerce platforms: Demandware, IBM WebSphere Commerce, Shopify and Magento. The new integrations mean XpressBuy buy buttons are not available to 30 percent of the top 500 online retailers, the company says.

    Marketing Land- 11 readers -
  • Bigcommerce Launches Tool To Streamline Creation Of Facebook & Twitter Ads

    E-commerce platform Bigcommerce has launched a tool to streamline the creation of ad campaigns on Twitter and Facebook. The Product Ads tool automates ad creation for products within catalogs in the Bigcommerce Marketplace, which is used by about 95,000 online stores. According to a Bigcommerce survey, 43 percent of SMBs would like help improving ROI from their social advertising.

    Marketing Landin Social- 8 readers -
  • Mobile Marketing Platform Leanplum Lands $11.6M Series B Funding

    Leanplum, a mobile marketing and conversion platform, has announced a Series B funding round totaling $11.6 million dollars. This round includes new investor Kleiner Perkins Caufield & Byers (KPCB), along with money from existing investor Shasta Ventures. This latest investment comes on the heels of Leanplum’s recent launch of its Lifecycle Engine, a mobile marketing too ...

    Marketing Landin Mobile- 60 readers -
  • Synthesio Partners With DataShift To Offer Facebook Topic Data

    Social intelligence platform Synthesio announced today that it has partnered with DataSift to offer access to Facebook topic data. Topic data, launched in March, gives marketers the ability to see what Facebook users are saying about topics relevant to their businesses. The data, currently limited to information from users in the US and UK, is served in an anonymous and aggr ...

    Marketing Landin Social Facebook- 14 readers -
  • SmarterHQ Lands $8M Funding To Expand Predictive Marketing Platform

    SmarterHQ has announced another $8 million in funding, bringing the company’s total money raised to $20 million since 2014. This round of funding is led by Simon Venture Group — the venture capital arm of Simon Property Group, which owns or has a stake in more than 200 malls and retail properties worldwide — with additional participation from Battery Ventures and angel investors.

    Marketing Land- 19 readers -