Mary Bowling

  • New Local Search Tool Shared

    One of the best things about LocalU Advanced is getting to spend time with with friends with whom we have mostly online relationships - people we've met on Twitter or Facebook or who we chat with in the LocalU forum or other social places or only see a few times a year at conferences. Recently at LocalU Advanced in New Orleans, forum member Olivier Campeau of the Canadian ma ...

    Mary Bowling/ Local University- 9 readers -
  • LocalU Advanced Just 3 Weeks Away

    We're excited to be putting the finishing touches on presentations and making final plans for our LocalU Advanced conference in New Orleans on October 20th (networking party) and 21st (all day conference). We don't have another advanced event scheduled for anytime soon, so don't miss one of the best Local Search line-ups ever. If you have any qu ...

    Mary Bowling/ Local University- 8 readers -
  • How to Do Competitive Analysis for Local Search

    LocalU recently conducted an advanced workshop in conjunction with MozCon Local 2016 in Seattle. A brave attendee submitted their site for us to use as a real life example of how to conduct competitive analysis for a new client. In a joint effort by Aaron Weiche, Ed Reese, Darren Shaw, Mike Ramsey and Mary Bowling, we showed how to determine the most suitable terms for which ...

    Mary Bowling/ Local Universityin How To's- 7 readers -
  • Make 2016 the Year Your Local Search Skills Rock It

    Google's thrown so many changes at us that it's often hard to tell what to pay attention to. And we have so many options for marketing local businesses, it's tough to weed out the nice-to-haves from the must-dos. A LocalU Advanced event can help to clear all that up for you and we have 2 coming your way soon.

    Mary Bowling/ Local University- 7 readers -
  • Give Yourself the Gift of LocalU Advanced

    Or better yet, get your company to give itself the gift of an enlightened local search marketer who's re-energized, has amazing new knowledge and resources and has made valuable new contacts in the industry to call upon when needed. How does that happen, you ask? By attending one or both of LocalU's Advanced events in the first quarter of 2016.

    Mary Bowling/ Local University- 14 readers -
  • LocalU Advanced Williamsburg Agenda Released

    We've finalized the agenda for our LocalU Advanced event in Williamsburg, Virginia on March 5-6, 2015. Super early bird pricing of $599 is in effect, so get your tickets before the end of the year! We'll kick it off with an informal networking party on the evening of Friday March 4th. Don't miss this! It's a great opportunity to become comfortable with the group and get to k ...

    Mary Bowling/ Local University- 10 readers -
  • Take Advantage of LocalU Advanced Super Early Bird Pricing

    Now's the time to get your tickets to our premiere LocalU Advanced event for 2016 in Williamsburg, Virginia, at the absolute best price: $499. This price is the Pre-Agenda special. The price will go up to $899 as the date (March 4-5th) approaches and this event is very likely to sell out. So if you plan on attending, now's the time to register and save $400.

    Mary Bowling/ Local University- 9 readers -
  • Upcoming Hangout on Videos for Local Businesses

    Please join us on Friday, November 6th at 11am ET, 10am CT, 9am MT and 8am PT in a live hangout on the topic of how to create and use videos to market local businesses online. Video creation doesn't have to be expensive or complicated and many small business owners who don't think they can write text content can make awesome videos with just a ...

    Mary Bowling/ Local University- 12 readers -
  • Have Questions? Get Answers at the LocalU Advanced Workshops at MozCon Local

    How would you like to spend an afternoon doing a deep dive on Local Search with David Mihm, Darren Shaw, Mike Ramsey, Ed Reese, Aaron Weiche, GMB Googler Willys DeVoll and myself? We'll all be in Seattle doing a half-day of workshops in conjunction with MozCon Local in February 2016. This is your chance to have your specific questions answered and get help with problems you ...

    Mary Bowling/ Local University- 10 readers -
  • Managing 10+ Locations at Google

    Google My Business Locations is Google’s dashboard for brands with 10 or more locations. Those with more than 10 but less than 25 or so locations may still wish to manage them via Google My Business - especially if they have all already been verified - as it provides you with a little more flexibility than the bulk dashboard.

    Mary Bowling/ Local University- 13 readers -
  • LocalU Hangout on Mobile and Local

    We're getting into the groove with holding live ( and recorded for later viewing) LocalU hangouts with industry leaders. For our next one, we have assembled a dream team of experts on Mobile/Local Search and Tracking: Jeff Sauer of Jeffalytics, Cindy Krum of Mobile Moxie, Annie Cushing of Annielytics and Aaron Weiche ...

    Mary Bowling/ Local University- 5 readers -
  • LocalU Advanced Training Midwest Event

    Over half of the spots have already been reserved to our advanced midwest event scheduled for Minneapolis on Saturday, June 27th. Tickets are $799 until the end of May. Join Mike Blumenthal (Get5Stars), Aaron Weiche (Spyder Trap), Darren Shaw (Whitespark), Dana DiTomaso (Kickpoint), Duane Forester (Bi ...

    Mary Bowling/ Local University- 3 readers -
  • Go Home, Google Mapmaker. You’re Drunk.

    I have to start this by saying that I hate Google Mapmaker. I have not tried to use it for evil purposes, but rarely see any changes take place from reporting real violations and misinformation. Here is a case that is so black-and-white that there shouldn't be any hesitation approving it. The business name is obviously keyword stuffed: Wisconsin Waukesha Ozaukee Divorce Lawy ...

    Mary Bowling/ Local Universityin Google- 16 readers -
  • LocalUp 2015 Agenda Released

    If you’re like me, you’ve been anxiously waiting for a peek at the finalized agenda for LocalUp, a brand new blockbuster conference on Local Search that’s a hybrid of LocalU Advanced and MozCon. Well it’s finally here and you won’t be disappointed! We’ll start out with Dr Pete and Professor Maps (aka Mike Blumenthal) drawing pieces of the big picture of local search at Googl ...

    Mary Bowling/ Local Universityin Google- 8 readers -
  • Updated (Nov 2014) Rules for Google+Local for Business Listings

    Google Local Business Listings Google local business listings can appear in 3 places in the search results for Google: in Google Maps, in Google+ and within the organic Google web results. Since Google owns the lion’s share of local search traffic AND organic search traffic, it’s very important that both your website and your local listing rank well in Google in order for sea ...

    Mary Bowling/ Local Universityin Google- 23 readers -