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Where consumers gather, marketers are sure to follow, and social media is no exception. Over a mere few years, what started as a means for regular people to connect with friends, family and coworkers has become an advertiser’s dream. And that shift is leaving an imprint. Connect authentically or fade away Old-school marketing tactics worked initially–sort of.
There are times when it makes sense to diversify and not put all of your eggs in one basket–when investing in the stock market, for example. But when it comes to workplace efficiency, it’s often worth letting automated systems manage multiple tasks using one convenient platform. Many entrepreneurs–small business owners especially–have “powering through” in their genes, so s ...
Not all social insights matter to every brand, nor can they replace talking directly with your audience. Seeing how data matches up in reality is key. So how do you determine which insights offer your brand the biggest return? Let’s explore that: Take it to the people Social and sentiment data is important as a starting point when creating a new marketing strategy or engagin ...
Social networking is pretty marvelous, but it isn’t the end-all-be-all for making business connections. There are actually times when you’d do better to look elsewhere. This might sound like blasphemy in this social-media-driven age, but beyond Facebook, Twitter and Instagram are online platforms that aren’t listed under “social networks” but offer equal or greater benefits ...
You’re more likely to forget to brush your teeth than you are to forget your phone at home. There’s no study speaking to this, it’s just an intuitive fact. So if your business hasn’t either created a mobile application or isn’t successfully leveraging mobile in some major way, you might as well lose both the toothbrush and your phone right now, because customers won’t be talking to you anyway.
Brands and businesses are eager to find new ways to make social the point of purchase. But consumers aren’t quite as gung-ho. Why? Due.com offers one possibility: “Now that anyone can place an order using nothing more than a string of numbers read over the phone or entered on a website form, security for all payments is weaker and more susceptible to abuse than ever before.
Brands and businesses are aware of the importance of content marketing, but many are still not seeing the return they’d like. Here are five common mistakes you’re still making and how to fix them. Thinking content marketing doesn’t apply to your business Just because you aren’t a major national or international brand doesn’t mean you can’t benefit from content marketing.
So, you know your stuff, you’re confident of your abilities and you’re widely considered an industry expert, but are you a thought leader? Here are five ways to tell–or to make it happen: 1. You have a Twitter following all your own: You have a substantial, engaged Twitter following on your personal account.
The old saying, “If it ain’t broke, don’t fix it,” works great if you’re talking about nostalgic holiday traditions or how much you love a car that would be better off in the junkyard. But when you’re thinking about staying active–and ahead–on social media platforms for your marketing strategies, you need to throw tradition and affinities for just one thing out the window.
When content or product recommendations miss the mark, they can go from valuable to annoying in less time than it takes to X them out. Alhough social networks, native networks and marketers know that relevant recommendations are important, most have yet to master the art. And when recommendations are sloppy and don’t work, they deflate the interests of consumers, and can even offend them.
Thinking of a great domain name, or even a social media handle, it’s hard to know when you should keep it strictly professional, personal, and what the perfect balance of both should look like. Even if you have the best brand and a perfectly curated social profile, potential customers and connections will judge you by your name, so here are some considerations to help you de ...
It’s hard not to jump on a trend exploding on Twitter and Facebook. Everyone wants their brand to be part of the conversation, but sometimes it pays off more to be selective with social trends. Savvy social managers know your brand should only hop onto what’s trendy if it makes sense. What does that look like? It can look like a lot of things.
Apparently, content is no longer king, which is good, because we’re all sick of reading that phrase, aren’t we? Instead, content is now the supreme ruler of the online universe, with its foot firmly on social media’s neck. A recent Searchmetrics report shows that when it comes to search-engine-optimization visibility, news and question-and-answer sites come out way ahead of social sites.
Although consumers are increasingly savvy when it comes to shopping and surfing online, it can still be off-putting to see the pair of sneakers you were just checking out on Amazon pop up in your Facebook News Feed moments later. From the retailer’s point of view, however, retargeting is a crucial element for keeping consumers’ attention.