mary lister

  • New Free Tools: Check Your AdWords Metrics Against Benchmarks!

    Viewing on mobile? Check out our new tools here! If you’re new to paid search advertising, or just onboarding new clients with your agency, figuring out how to measure success can be challenging. We all want to create ads that have high CTRs and chart-breaking conversion rates, but a good metric in one industry isn’t necessarily good in another—in fact, it can be difficult to ...

    WordStreamin Affiliate Paid Search- 10 readers -
  • 37 Staggering Video Marketing Statistics for 2017

    As digital marketing evolves, we continue to see trends favoring video! Here are some quick and easy stats to use to convince your boss to invest in that video project, YouTube ads, or simply qualify your Snapchat habit. Video Marketing Volume Statistics 82% of Twitter users watch video content on Twitter YouTube has over a billion users, almost one-third of total internet users.

    WordStream- 10 readers -
  • 17 Hair-Raising Salon Marketing Ideas

    If you’re anything like me, it takes a lot of time, effort, and risk to find a new salon to trust with my hair. If you’re anything like my lovely colleague, Allen, you’d rather shave your own head than spend your time trying to find the perfect salon. I have such a hard time finding a good hairdresser that I often travel back to Philadelphia to get my hair cut (yes, 6.5 hours for a haircut.

    WordStream- 14 readers -
  • 7 Ways to Make Your Social Media Resume Look Awesome & Get Hired

    Social media is rapidly changing the way companies brand and market themselves as well as provide customer service. Though paid social continues to grow, organic social media management remains important as well! Since 2010, jobs with “social media” in the title tripled year over year, and the demand for these skills is not isolated to jobs with a social media title.

    WordStreamin Social- 11 readers -
  • 40 Essential Social Media Marketing Statistics for 2017

    As we start a new year, here is a look back at the world of social media. Keep these statistics in mind as you create your social media plan for 2017! Social Media Demographic Statistics 1. 75% of male internet users are on Facebook as well as 83% of female internet users. 2. 32% of teenagers consider Instagram to be the most important social network. 3.

    WordStreamin Social- 19 readers -
  • 23 Creative Advertising Ideas That Actually Work

    True life: I never had cable TV until 2015. The only time I watched TV shows was on Netflix, Hulu, or basic channels; having cable was a whole new world. When we did get cable, after the installation men explained in detail how to use the remote, I watched commercials for HOURS. Because that’s all that is on cable now, right? Almost all the commercials were funny, inspiring, or ...

    WordStream- 14 readers -
  • 4 Elements You Need for an Inspiring Company Mission Statement

    No matter what a company offers, the mission statement is the rally-cry for employees to come together for a “greater good.” Mission statements are a useful way to make sure that all different functions of the company are focused on a cohesive goal, as well as to brag about your offering to the world.

    WordStream- 10 readers -
  • 19 Genius Dental Marketing Ideas to Grow Your Practice

    I hate the dentist. More than I hate going to the hospital or eating my vegetables, the dentist is my least favorite appointment. And, due to the fact I move around a lot, I’m constantly looking for a new dentist to trust my teeth with. Talking to friends who also struggled with finding a dentist, I heard all kinds of horror stories—anything from getting fake cavities filled t ...

    WordStreamin EMail- 13 readers -
  • The 9 Best 404 Error Pages We’ve Seen

    Here at WordStream, our awesome website developer recently redesigned our 404-error page. It seems silly—why spend time on a page that we don’t want people to go to? —but we were all delighted to see the update. It is cute, endearing, and effectively redirects the lost customer to our homepage or the search bar. What Is a 404 Error Page? First things first.

    WordStream- 12 readers -
  • 5 Ways to Earn & Build Customer Loyalty

    When I was a lowly intern at a digital marketing agency, I was allowed to sit in on client calls to “absorb” all the data and strategy being tossed around. One of our clients, a large retailer, was experiencing a spring slump, something that happens to many retailers after the holiday season. The client was concerned because, in the low season without any big flash sales, the o ...

    WordStream- 16 readers -
  • Mobile Advertising Statistics & Trends [Infographic]

    Guess what! It’s the year of Mobile! Again! This year, it’s the year of mobile payments, mobile recruiting, mobile advertising. The first hand-held mobile phone was sold thirty-one years ago for $4k; it was fourteen inches long. As our cell phones have shrunk in size and price, they’ve grown in value.

    WordStreamin Paid Search Mobile- 17 readers -
  • The Best SEO Strategies for 2016 in One Awesome Infographic

    We have been told that SEO is dead and buried. There is nothing we can do about it, trying to optimize your site with keyword stuffing, backlinks, and questionable wizardry no longer works. The SERPs are against us, the robots are learning, and our jobs are the first to go. So why do we care about SEO strategies now? It’s a whole new world of SEO! The SERPs have caught up to ...

    WordStreamin SEO- 8 readers -
  • The 7 Best Olympics-Related Marketing Campaigns

    I have a confession. I only watch the Super Bowl for the commercials. I couldn’t care less about football—being from Philly, I’ve had my heart broken enough—but I love watching puppies and kids and emotions sell brands. Forget big men pushing each other around, it’s all about the ads! But even better than the Super Bowl is the Olympics.

    WordStreamin Paid Search- 8 readers -
  • 7 Social Media Management Tips to Save Time AND Increase Engagement

    As a millennial (but not one of the whiny ones that baby boomers complain about), I grew up in the age of online friendships and followers, which has exploded into a world of digital living. If I want to find a restaurant, I hop on Yelp. Recipes or clothes? Pinterest. Trying to be an adult? LinkedIn.

    WordStream- 19 readers -
  • Ultimate Facebook Ad Types Cheat Sheet

    About 3 years ago, I started clicking on ads. All over Facebook and Google, I'd click on these tempting advertisements (usually clothes-related) and slowly developed an online shopping problem. They say the first step to recovery is acknowledgement, but I stayed in the first step for quite some time...

    WordStream- 17 readers -
  • All of Facebook’s Ad Targeting Options (in One Epic Infographic)

    If you have heard anything about Facebook advertising, you know it’s extensive (and complicated). If you’ve ever been targeted by Facebook ads, you know it’s almost borderline stalky. And if you have ever tried Facebook advertising out for yourself, you know it’s efficient and cost-effective. While paid search marketing is mostly accomplished by targeting specific keywords tha ...

    WordStream- 19 readers -
  • 13 Best Marketing Strategies for Small Businesses

    Whether you have just started a small consulting business, run a local consignment shop, or opened a café, you are constantly looking for ways to attract business without breaking the bank. Here are my best strategies, digital and off-line, to market your business while ultimately saving you money! #1: Set a Goal and a Budget The first step to marketing is defining your end-ga ...

    WordStreamin Paid Search EMail- 12 readers -