mary lister

  • 19 Genius Dental Marketing Ideas to Grow Your Practice

    I hate the dentist. More than I hate going to the hospital or eating my vegetables, the dentist is my least favorite appointment. And, due to the fact I move around a lot, I’m constantly looking for a new dentist to trust my teeth with. Talking to friends who also struggled with finding a dentist, I heard all kinds of horror stories—anything from getting fake cavities filled t ...

    WordStreamin EMail- 9 readers -
  • The 9 Best 404 Error Pages We’ve Seen

    Here at WordStream, our awesome website developer recently redesigned our 404-error page. It seems silly—why spend time on a page that we don’t want people to go to? —but we were all delighted to see the update. It is cute, endearing, and effectively redirects the lost customer to our homepage or the search bar. What Is a 404 Error Page? First things first.

    WordStream- 10 readers -
  • 5 Ways to Earn & Build Customer Loyalty

    When I was a lowly intern at a digital marketing agency, I was allowed to sit in on client calls to “absorb” all the data and strategy being tossed around. One of our clients, a large retailer, was experiencing a spring slump, something that happens to many retailers after the holiday season. The client was concerned because, in the low season without any big flash sales, the o ...

    WordStream- 15 readers -
  • Mobile Advertising Statistics & Trends [Infographic]

    Guess what! It’s the year of Mobile! Again! This year, it’s the year of mobile payments, mobile recruiting, mobile advertising. The first hand-held mobile phone was sold thirty-one years ago for $4k; it was fourteen inches long. As our cell phones have shrunk in size and price, they’ve grown in value.

    WordStreamin Paid Search Mobile- 15 readers -
  • The Best SEO Strategies for 2016 in One Awesome Infographic

    We have been told that SEO is dead and buried. There is nothing we can do about it, trying to optimize your site with keyword stuffing, backlinks, and questionable wizardry no longer works. The SERPs are against us, the robots are learning, and our jobs are the first to go. So why do we care about SEO strategies now? It’s a whole new world of SEO! The SERPs have caught up to ...

    WordStreamin SEO- 8 readers -
  • The 7 Best Olympics-Related Marketing Campaigns

    I have a confession. I only watch the Super Bowl for the commercials. I couldn’t care less about football—being from Philly, I’ve had my heart broken enough—but I love watching puppies and kids and emotions sell brands. Forget big men pushing each other around, it’s all about the ads! But even better than the Super Bowl is the Olympics.

    WordStreamin Paid Search- 7 readers -
  • 7 Social Media Management Tips to Save Time AND Increase Engagement

    As a millennial (but not one of the whiny ones that baby boomers complain about), I grew up in the age of online friendships and followers, which has exploded into a world of digital living. If I want to find a restaurant, I hop on Yelp. Recipes or clothes? Pinterest. Trying to be an adult? LinkedIn.

    WordStream- 13 readers -
  • Ultimate Facebook Ad Types Cheat Sheet

    About 3 years ago, I started clicking on ads. All over Facebook and Google, I'd click on these tempting advertisements (usually clothes-related) and slowly developed an online shopping problem. They say the first step to recovery is acknowledgement, but I stayed in the first step for quite some time...

    WordStream- 14 readers -
  • All of Facebook’s Ad Targeting Options (in One Epic Infographic)

    If you have heard anything about Facebook advertising, you know it’s extensive (and complicated). If you’ve ever been targeted by Facebook ads, you know it’s almost borderline stalky. And if you have ever tried Facebook advertising out for yourself, you know it’s efficient and cost-effective. While paid search marketing is mostly accomplished by targeting specific keywords tha ...

    WordStream- 14 readers -
  • 13 Best Marketing Strategies for Small Businesses

    Whether you have just started a small consulting business, run a local consignment shop, or opened a café, you are constantly looking for ways to attract business without breaking the bank. Here are my best strategies, digital and off-line, to market your business while ultimately saving you money! #1: Set a Goal and a Budget The first step to marketing is defining your end-ga ...

    WordStreamin Paid Search EMail- 10 readers -
  • Easy Guide to Hero Images: How to Look Good & Get the Clicks

    I have a confession: I fall for clickbait. As I scroll through social media, I fall into the rabbit hole of silly articles— “Have you ever seen a one-day old baby otter?” No, but I’m about to—which always lead to more articles and videos of late-night comedians, small animals, or delicious food. But I have my limits! When I click through an article, I can tell as soon as I lan ...

    WordStream- 7 readers -
  • The 6 Best (& Free!) AdWords Tutorials for Beginners Right Now

    Starting to advertise online is intimidating. Especially when it feels like gambling—there is an auction? I have to bid on keywords? How do I set a budget? What is a campaign? What are extensions?! (You get the point.) I can empathize. I’m still figuring out what AdWords can offer, which is why I think everyone should have these easy and free AdWords tutorials to help walk through the process.

    WordStream- 8 readers -
  • Easy Guide to Creating an Awesome “About Us” Page

    So, you’re looking to rebrand. Or revamp your website. Or maybe you’re building a site for the first time. How are you going to present yourself to the world wide web? What does a visitor need to know about you and your business to compel them to stick around? As someone coming off of a fresh job search (yay, WordStream!), I can’t tell you how much About Us content I browsed o ...

    WordStream- 9 readers -
  • Segmentation Strategies for Super-Targeted Email Marketing

    The first thing I do in the morning is check my email. I’m looking for urgent work alerts, general family news, but mostly I’m deleting the insane amount of promotion mailings that flood my inbox overnight. By the time I arrive at work, I have another batch to clear out. I don’t want to hear about new lawnmowers (I’m not sure why I signed up for that list in the first place) an ...

    WordStreamin EMail- 7 readers -