Mary Weinstein

  • How to Define, Track, and Optimize PPC AdWords ROI

    Q4 2014 saw another year of strong profit and growth for Google, with "with revenue up 20 percent year on year, at $16.5 billion," said Patrick Pichette, chief financial officer (CFO) of Google. The e-commerce and search giant focused heavily on online advertising in 2014, a trend which Pichette noted is likely to continue moving into the coming year: "We continue to be exci ...

    Mary Weinstein/ Search Engine Watchin Paid Search How To's- 11 readers -
  • #2 Most Read Article of 2014: The 10 Best Shopping Engines

    This story was originally published on June 26, 2014, and comes in at number two on our countdown of the 10 most popular Search Engine Watch stories of 2014. As we look back over the past year, we're celebrating the best of 2014, as determined by you, our readers. Enjoy! Each quarter, CPC Strategy releases their Comparison Shopping Report, a compilation of data from more tha ...

    Mary Weinstein/ Search Engine Watch- 8 readers -
  • Secret Sauce LoMo Tips for More PPC Sales

    Here’s a staggering statistic: 73 percent of U.S. consumers prefer to use their phone to search for local information. Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile advertising tailored for local traffic. Revenue-Boosting Mobile Campaign Elements for Local If you aren't using mobile-specific paid sear ...

    Mary Weinstein/ Search Engine Watchin Paid Search Mobile Google- 5 readers -