marylin montoya

  • Content Marketing by Connecting the Data Dots

    Published 1 min ago 28 One of the biggest challenges of marketing anything online is integrating data (i.e., managing, interpreting, connecting and efficiently acting on all data) you have access to in the quickest way possible to make the most of each of your investments. The challenge in managing online marketing lies in being able to connect one insight from one sour ...

    Relevancein EMail Content- 9 readers -
  • Is Incentivized Employee Advocacy Eroding Consumer Trust?

    Published 1 min ago 19 Most marketers understand the power of word of mouth marketing and the added trust that comes from sharing a real opinion or experience about a product or service. Part of the appeal of employee advocacy revolves around the idea that employees’ messages will be perceived with more trust.

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